CTO News

St. Kitts Shines in US Roadshow

Basseterre, St. Kitts (May 4, 2018) – A signature activity in US, the St. Kitts Tourism Authority conducted its 1st annual Destination St. Kitts & Nevis US Roadshow 2018 from Monday, April 23 to Friday, April 27. The week-long series of events was held in New Jersey, New York and Atlanta in order to grow these gateway markets and, in the case of Atlanta, support the Midwest flow market, all of which support St. Kitts’ target demographics and current airlift. These events were designed to educate travel agents, tour operators, MICE planners, media, experiential lifestyle consumers and St. Kitts & Nevis diaspora about everything the destination has to offer travelers.

“Connecting face-to-face with travel industry professionals in the top gateway and feeder markets for our non-stop flights is a vital part of our marketing strategy,” said Racquel Brown, CEO of the St. Kitts Tourism Authority. “It is important to develop strong, lasting relationships with these individuals and expand our base of ambassadors in order to grow arrivals into the destination year over year.”

Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority, added, “I am very pleased with the quality of attendees and overwhelming success of the week of events. The responses we have been receiving from the media, tour operators, travel agents, MICE planners, golf consumers and diaspora including members of the St. Kitts and Nevis Association of Atlanta with whom we interacted has been nothing but positive.”

Kicking off the week of events on Monday were networking functions held at Caffe Aldo Lamberti in Cherry Hill, New Jersey, an affluent suburb of Philadelphia, and at the Molly Pitcher Inn in Red Bank, New Jersey, an upscale borough in the northern part of the state near the shore. On Tuesday, the delegation interacted with guests at a high-tech, virtually immersive event at Lightbox NYC where video of the destination played on all four walls of the venue. After flying to Atlanta on Wednesday, the action continued in upscale suburbs of the city, with events at The Manor Golf & Country Club on Thursday and the Grand Hyatt Buckhead on Friday.

The events each attracted between 35 and 65 attendees, all of whom were top travel professionals representing some of the most respected organizations in the business. In addition to being treated to videos and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from a hotel stays to island or catamaran tours and bottles of Brinley Gold Shipwreck rum to golf round trip VIP airport transfers, all of which were donated by participating tourism stakeholders. At the Lightbox and Manor events, the Grand Prize included two round trip tickets to St. Kitts as provided by Delta Airlines along with hotel stays and tours. As a result, many of the attendees are now adding St. Kitts & Nevis as a featured destination they will sell, promote or visit.

The delegation from St. Kitts consisted of: Nick Menon, Chairman of the Board of the St. Kitts Tourism Authority; Racquel Brown, CEO of the St. Kitts Tourism Authority; Avenice Thompson, Director of Marketing of the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Michelle Reed, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; Adriana Suao, Vice President – Account Services, and Stephany Bermudez, Creative Director, of Tambourine; and Candice Kimmel, CEO and Founder, and Cathy Preece, Vice President & Accounts Supervisor, of Adams Unlimited, PR & Marketing Agency for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Chris Ghita, General Manager, Ocean Terrace Inn; Kayrecia Simmonds, Manager, Kantours Destination Services; Marielle Alexander, Manager St. Kitts & Nevis, Sunlinc; Christine Marshall and Rachel Roland, Sales Managers for Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Jennie Luppinacci, Owner, Hermitage; Natalie John, CEO, Dreamy Weddings; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

About St. Kitts
Intoxicating natural beauty, sunny skies, warm waters, and sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the northern Leeward Islands, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history. The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, which is an UNESCO World Heritage Site. Among the more traditional vacation pastimes available are watersports, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on the beach. For more information about St. Kitts, visit www.stkittstourism.kn.

 

Posted in: 2018 News, Blog, Destination News

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American Airlines Unveils Third Daily Flight To Barbados From Miami; Launches Dec. 19

Following a year of record-breaking growth, Barbados anticipates an even larger influx of U.S. visitors with the latest uptick in flight service to the country. This month, American Airlines, the largest airline carrier in the United States, unveiled its newest routes, which include a third daily flight from Miami International Airport (MIA) to Grantley Adams International Airport (BGI). Commencing December 19, 2018, the new route will hinge on Barbados ascension as the Caribbean destination du jour. In 2017, Barbados welcomed 188,970 U.S. visitors – a 30 year high and the country is showing no signs of slowing down.

“The U.S.A is a very important growth market for Barbados and the commitment we’ve seen from our airline partners to increase and enhance flight options is backing this trend,” said Barbados’ Minister of Tourism and International Transport, the Honourable Richard Sealy. “As we know, ease and accessibility are primary drivers for customers’ consideration of a destination, and with this increased service from the Miami gateway, we anticipate even more success with visitor arrivals from the USA market.”

High-level airline partnerships have been a cornerstone effort for Barbados Tourism Marketing Inc. (BTMI), and this latest announcement is testament to this strategy.

“We’re thrilled to continue growing our presence in Barbados this coming December with a new seasonal frequency, further strengthening our more than 40-year commitment to this key destination in the Caribbean,” said Alfredo Gonzalez, Managing Director- Caribbean. “With this new route we will now be operating up to four daily flights to Barbados during the winter season from our hubs in Miami and Charlotte.”

The new route will go on sale May 14.

Posted in: 2018 News, Blog, Destination News

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TCI Tourist Board welcomes leading wholesaler partners to the islands for its annual Turks and Caicos conference

For the 14th straight year, the Tourist Board is hosting a travel conference for leading travel partners called Turks and Caicos Conference (TACC). The event takes place on May 8th through 11th and is held on Providenciales for 3 days of meetings through networking and a variety of entertaining hosted events.

The opening event will be hosted at Beaches Turks and Caicos and will be attended by Government officials and tourism partners.

The event will see major industry players such as Expedia, Travel Impressions, Costco, Flight Centre (Gogo), Island Destination, AA.com, Southwest, Delta Vacations, United Airlines, JetBlue and many more including Brazilian, European and UK wholesalers.

“It is my distinct pleasure to declare open, the 14th Annual Turks and Caicos Conference and to welcome all participants that have travelled to the shores of our Beautiful by Nature Islands.
As I reflect on 2017, the number of misfortunes and devastations, and how quickly we were able to recover; I conclude that this is in part owed to you because of your commitment and dedication to brand Turks and Caicos; and your fervour to do whatever was necessary to aid in the road to recovery.
It is such partnerships that make up the very fabric of our success. I am looking forward to this week with much anticipation, and to our continued partnership and commitment to being great stewards of this amazing destination. This year, The Tourist Board will bring the TACC 2018 participants even closer to our beautiful turquoise waters with a scenic boat ride over to the island of South Caicos where we will visit the Iris Stubbs Primary School. Our TACC partners will donate shoes and supplies to each child as part of their community- based tourism initiative to Turks and Caicos. TACC will also visit all hotels on the island as we seek to foster stronger travel relations and create more awareness of our family islands .

Turks and Caicos Islands’ will be our partners slice of heaven to experience and explore. We will ensure a most amazing and unforgettable stay”! Commented Director of Tourism, Mr. Ramon Andrews.

The Tourist Board continues its efforts to promote these beautiful islands, build industry relationships and strengthen brand Turks and Caicos.

For more information, please contact our Providenciales office at:
Tel: (649) 946-4970
Fax: (649) 941-5494
Email: [email protected]

Posted in: 2018 News, Blog, Destination News

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American Airlines Announces Miami/AIA Service

KINGSTOWN, ST.VINCENT AND THE GRENADINES, May 2, 2018- American Airlines today announced St. Vincent and the Grenadines as one of the destinations to which its customers “will have new options to escape the cold with more seasonal and year-round flights”. A release issued by the Airline, states that “American is the first U.S. carrier to serve St. Vincent and the Grenadines (SVD) with the introduction of year-round Saturday service from MIA.” The release further states that the year-round service will operate on an Airbus A319 every Saturday commencing December 22nd 2018. According to the airline tickets will go on sale on May 14th 2018.

CEO of the SVG Tourism Authority Mr. Glen Beache expressing his elation with the announcement from American Airlines says “to have direct service out of Miami is a game changer for the country. This service will make it so much easier for visitors including the diaspora to vacation in St. Vincent and the Grenadines”. He further stated that “Miami being one of the main hubs for connections in the USA will be an excellent gateway for visitors from Atlanta, Chicago, Dallas and even the United Kingdom to access the beauty that is St. Vincent and the Grenadines”. In 2017, the North American market accounted for 42% of stay over visitors to St. Vincent and the Grenadines.

The American Airline scheduled non-stop service from Miami gives visitors and Vincentians another option to travel directly to and from the destination. Currently, Caribbean Airlines operates a weekly non-stop scheduled service from JFK International, USA and Air Canada Rouge a weekly non-stop scheduled Autumn/Winter service from Pearson International, Canada. There is also a chartered Sunwing service currently being operated out of Pearson for the Spring/Summer period.

Posted in: 2018 News, Blog, Destination News

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Pure Grenada Launches #NextStopGrenada Summer Campaign

St. George’s, Grenada – April 27, 2018 – Grenada, Carriacou and Petite Martinique, the three-island destination best known as the Spice Island of the Caribbean and for providing travellers with boundless opportunities to explore, relax and experience the best of Caribbean living launched its Summer campaign #NextStopGrenada. It is designed to provide visitors with true value for money and the chance to experience all the destination has to offer.

From May 1 to October 31, Grenada’s extended Summer season will provide visitors with the opportunity to enjoy up to a 50% discount on hotel rates, take advantage of room upgrades, complimentary massages, children discounts, complimentary yoga classes, tour discounts and so much more.

According to Grenada Tourism Authority (GTA) CEO Patricia Maher “The value proposition for people booking in the summer period is tremendous and they get to enjoy quality accommodation offerings, and excellent customer service that brings visitors back year after year.”

Increased air access to Grenada is an added bonus for Summer as airline partners announced a number of additional flights to the destination from John F. Kennedy International in New York, Hartsfield–Jackson Atlanta International in the USA and Toronto Pearson International in Canada.

During the Summer, Pure Grenada offers a host of festivals and cultural events to keep visitors entertained, including the: Chocolate Festival May 11 – 19; Petite Martinique Whitsuntide Regatta May 18 – 21, Carriacou Regatta August 3 – 6, Spice Mas August 13 – 14 and Dive Fest October 3 – 6.

For a complete list of summer deals and participating hotels, guesthouses, villas and tour operators visit www.puregrenada.com/summerdeals.

Posted in: 2018 News, Blog, Destination News

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CTO Mitigates Climate Impact With Launch Of “Regional Tourism Education And Awareness Campaign”

BRIDGETOWN, Barbados (1 May, 2018) – The Caribbean Tourism Organization (CTO) will officially launch a Regional Tourism Education and Awareness Campaign on 1 May to foster a discussion on climate resilience and sustainability on both the regional and international stage. The initiative is dedicated to the memory of CTO colleague Bonita Morgan, a beloved regional champion of Tourism Education and Human Resource Development prior to her untimely passing.

“The Caribbean tourism product is to a large extent based on the natural environment, and as such CTO and our member countries are committed to safeguarding these resources on which our very lives and livelihoods depend,” said Hugh Riley, Secretary General of the CTO. “Having recently celebrated Earth Day, we are reminded to respect and protect the fragile planetary resources that are critical to maintaining the integrity and economic stability of our countries. Through the Education and Awareness campaign, it is our intention to inspire and empower the regional tourism stakeholders to concerted action,” he added.

The campaign will run for seven months through November 2018 as part of a series of activities delivered in support of the Climate Smart and Sustainable Caribbean Tourism Industry (CSSCTI) Project made possible by funding from the Caribbean Development Bank via the African Caribbean Pacific, European Union, Caribbean Development Bank Natural Disaster Risk Management (ACP-EU-CDB NDRM) in CARIFORUM Countries Programme.

It will be delivered via CTO’s Facebook, Twitter, Instagram and LinkedIn social media pages, as well as through the Barbados-based CaribVision Television and the http://ourtourism.onecaribbean.org campaign hub. Tourism stakeholders, media and friends of the region are encouraged to share the campaign via the hashtag #TEAC2018. Photo submissions and short videos of Caribbean tourists and tourism ambassadors for inclusion in the campaign are also welcome.

Materials submitted by CTO-member destinations will be utilized during the campaign for monthly features delving into key themes in sustainable tourism development, including:

  • The work and role of the CTO in tourism sustainability
  • Participating in ‘Sustainable Action Challenges’
  • Fun facts about Caribbean tourism and CTO-member destinations
  • Climate resilience and disaster management in tourism
  • Key players in Caribbean tourism development
  • Sharing in the stories of Caribbean people

“Our efforts will continue to focus on advocacy to mitigate negative impacts on our communities and the environment, including to reduce the overall environmental footprint,” Riley noted. “In this regard, we add our voice to the global appeal as we join the international community in supporting the campaign to End Plastic Pollution!”

The Regional Tourism Education and Awareness Campaign is led by the CTO’s Sustainable Tourism Division with support from The Youth Project Agency and the Caribbean Media Corporation. Other campaign partners include CTO member countries, digital media company Travelspective, industry partner the Caribbean Hotel and Tourism Association and CTO’s PR agency partner KTCpr. LIAT and Caribbean Airlines will also be engaged to support dissemination and outreach activities.

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