CTO News

Grenada Wins 14th GOLD MEDAL at RHS Chelsea Flower Show

St. George’s, Grenada – May 22nd, 2018 – The Pure Grenada exhibit at the RHS Chelsea Flower Show 2018 named ‘Grenada-The Road to Success’ has won a highly coveted gold medal. This brings to 14 the number of gold medals awarded to Grenada in 20 years of exhibiting at the Show, with four being awarded in as many consecutive years to Grenada-based lead designer, Catherine John and her extended team of volunteers.

This year, the team brought Pure Grenada, the Spice of the Caribbean to life with a fragrant and exuberant representation of one of the island’s iconic historic symbols-the board bus. Measuring 10ft by 4ft, the sides are open to the spice-fragranced breeze and sweeping views as the bus heads back to the countryside from the capital city of St George’s.

The Grenada team’s intricate design emphasises the rich and abundant flora typical of the tri-island state of Grenada, Carriacou and Petite Martinique, accented with scented spices and complemented by verdant foliage. Heliconias, orchids, gingers, tropical ferns, fruits and spices all feature prominently.

Mrs. John said: “’Grenada-The Road to Success’ unites Grenadians in the memory of travelling by open-sided bus to and from our capital St George’s. These buses, always resplendent in our national colours of red, gold and green, were an institution in themselves and provided vital transport links to work, school and markets. Goods were carried on the rooftop, represented by our hanging orchids and bananas, whilst the exhibit showcases our islands’ extraordinary fertility and biodiversity with evocative blooms, foliage and spices that thrive at different levels of vegetation.”

She added: “Our rainforest, dry forest, orchids and spices are all represented, revealing their intense colours and fragrances to ensure Grenada really stands out from the floral displays at the Show.”

The blooms, greenery and spices were grown in Grenada and arranged to design ahead of Monday, 21st May when the display enthralled VIP Press Day visitors including Dr Johnson Beharry VC – recipient of the highest military decoration for valour in the British and Commonwealth armed forces, who was born in Grenada. Well-known names including ITV Royal Wedding presenter, Philip Schofield; athlete Perri Shakes-Drayton; singer Beverley Knight; and actors Alison Steadman OBE and Christian Vit (Game of Thrones) were also impressed.

Mrs. John said: “We’re delighted that the exhibit has been awarded a Gold Medal here in London. A journey on an open-sided bus was a delight, and my personal inspiration for the design comes from memories of driving past cocoa and spice trees, palms, exotic blooms and brightly-coloured blooming shrubs. Many more Grenadians will fondly recall idyllic journeys on such buses between the 1930s and 1990s.”

Patricia Maher, CEO of the Grenada Tourism Authority, said: “We’re proud to sponsor ‘Grenada-The Road to Success’ and the entire team who have once again provided visitors to the world’s premiere flower show with an authentic taste of our islands. The RHS Chelsea Flower Show is an unrivalled world stage and continues to play a prominent role in enticing visitors to Pure Grenada, where they are free to wonder at our abundant natural beauty and exquisite gardens.”

All connected with the pavilion express their gratitude to the 2018 supporters and those who offered their time and plant materials.

RHS Chelsea Flower Show remains open to the public until Saturday 26th May 2018. For more information on Pure Grenada, visit www.PureGrenada.com or search for #FreeToWonder on social platforms.

Posted in: 2018 News, Blog, Destination News

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St. Maarten Tourist Bureau, in collaboration with St. Martin Tourist Office (French) host journalists from the Netherlands and Belgium

Philipsburg, May 15th 2018 – The St. Maarten Tourist Bureau is currently hosting a group press trip consisting of journalists from the Netherlands and Belgium representing the publications: ‘De Telegraaf’, ‘Reishonger’, ‘We Are Travellers’ as well as ‘KNACK’.

These journalists are on St. Maarten to see the progress made, as well as to receive updates from various stakeholders including Princess Juliana International Airport and Port St. Maarten. In addition, the journalists will partake in various activities on the Dutch and French side to get a sense of what there is to do on the island. The journalists will visit the art gallery of Max Phelipa ‘Art in the Garden’ and Tess Verheij ‘Art Craft Café’. They will also experience the zipline at Rainforest Adventures, take a tour at Topper’s Rhum Distillery as well as take a sunset sail by Aquamania amongst other activities.

Photo L to R: Gianira Arrindell (St. Maarten Tourist Bureau), Alexander Bakker (de Telegraaf), Audrey St. Luce-Jack (Princess Juliana International Airport), Acting Minister TEATT Cornelius de Weever, Tanja Olde Weghuis (Aviareps), May-ling Chun Interim Head of Tourism, Ichel Moeslikan (Port St. Maarten), Kamiel Vermeylen (KNACK), Lotte Wildiers (Reishonger), Agnes Nijholt (We are travelers), William Bell (St. Maarten Tourist Bureau)

At the welcome dinner organized for the journalists, Acting Minister of TEATT Cornelius de Weever was present, alongside Interim Head of Tourism May-Ling Chun and members from Port St. Maarten, Princess Juliana International Airport and St. Maarten Tourist Bureau. Students of the National Institute of Arts gave a heartwarming performance at the welcome dinner that show cased the local dance and attire.

“Our Tourism product has drastically changed and we have the opportunity to rebuild St. Maarten phase by phase better and stronger and public relations is a high priority in this entire process” says May-Ling Chun.

It is imperative that the consumer markets in the Netherlands and Belgium know that there is progress being made on the island after the devastation of Hurricane Irma, and most importantly that there are ample tourism activities and hotels that are open and ready to welcome tourists again.
Therefore, the St. Maarten Tourist Bureau will continuously work on public relations to ensure that the trade and consumer markets are aware that St. Maarten is open for business and that they receive updates about the progress of the island as it happens.

Posted in: 2018 News, Blog, Destination News

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Empire State Building to Light Up NY City Skyline in Caribbean Colors During Caribbean Week

NEW YORK, NY (17 May 2018) – Caribbean colours will decorate the New York City skyline on Wednesday, 6 June when the Empire State Building honours the region by lighting its world-famous tower in purple, blue, green, orange, red and magenta (pictured from 2017) in celebration of the Caribbean Tourism Organization’s (CTO) Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18).

“It is an honour that the famous New York City skyline will be colourfully adorned in celebration of Caribbean Week,” Sylma Brown, the director of CTO-US, said. “We appreciate the on-going support of this annual series of events by lighting the iconic building in the Caribbean’s traditional colours,” she added.

New Yorkers and visitors to the city can share their photos of the Caribbean-themed Empire State Building with CTO via social media using the hashtag #CWNY18 and tagging CTO’s accounts on Facebook, Twitter and Instagram as well as the Empire State Building’s pages across Facebook , Instagram and Twitter.

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the reenergizing and rejuvenating power of Caribbean wellness. During the week-long event (June 3 – 8), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

About Caribbean Week New York

Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.

Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Caribbean Airlines, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Haiti, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, TripAdvisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), and William Sonoma. Media Sponsors: Meredith Travel Group, UBC Network, and Zee TV.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call (212) 635-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

 

Posted in: 2018 News, Blog, Caribbean Week

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Caribbean Week NY 2018 Kicks Off Business Sessions with Tourism Industry Workshop, June 4

NEW YORK, NY (16 May 2018) – Delegates from National Tourist Offices, government agencies and other trade representatives, will explore winning sales techniques during the Caribbean Tourism Industry Workshop as part of Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18). The event will take place Monday, 4 June 2018, from 9 a.m. – noon at the Wyndham New Yorker Hotel (481 Eighth Avenue).

Facilitated by Steve Lang, CEO of Mon Cheri Bridals LLC, and themed “Employing Successful Sales Strategies,” the highly-anticipated event will help attendees identify their company’s sales style and learn when and how to modify it to become effective converting sales to profits. Lang will highlight the “must do’s” of an effective sales person, including a positive attitude, creative preparation, consistent performance and possessing unwavering confidence in their product.

Attendees will learn how to develop and tell their company’s story in a way that attracts prospects and converts them to customers. The workshop will also walk attendees through the process of building an effective sales calendar that takes advantage of all available opportunities.

For more information or to register, click HERE.

Lang is a marketing and sales guru responsible for the successful launch and sales of over $5 billion worth of products and services throughout his 30-year career. Holding an MBA in Marketing and Finance, Lang worked for major Fortune 500 companies before creating Mon Cheri, one of the world’s largest manufacturers of wedding gowns, social occasion dresses, prom and children’s dresses.

One of the keys to Lang’s success is his belief that successful sales practices can be learned to dramatically improve the end result. He has crafted a sales training course for owners and sales staff at the 10,000 retail establishments that sell Mon Cheri products. His seminar success has resulted in his being invited to be a visiting lecturer at Syracuse University in New York and Drexel University in Pennsylvania. One of his major accomplishments was a sales and business modeling tool he created in conjunction with the Wharton School of Business at the University of Pennsylvania.

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the reenergizing and rejuvenating power of Caribbean wellness. During the week-long event (June 3 – 8), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

Posted in: 2018 News, Blog, Caribbean Week

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Anguilla Launches Its Northeast Road Shows

The Valley, Anguilla, May 15, 2018……The Anguilla Tourist Board (ATB) kicked off its Northeast Road Show last night at the popular Black Barn Loft  in Manhattan, the first in a series of events to provide leading travel advisors with a first hand update on Anguilla’s tourism product.

This targeted outreach in Anguilla’s key source market is expected to attract some 300 top travel advisors over the four-day period, May 14 – 17, 2018. From Manhattan, the team heads to Northern and Southern New Jersey, Greenwich, CT and Long Island, NY.

“We are delighted to have this opportunity to demonstrate to our loyal friends and travel partners that they can sell Anguilla with confidence,” said Mrs. Donna Banks, Chairperson, Anguilla Tourist Board.  “Anguilla has made a remarkable recovery, with over 1,200 rooms available, and 90% of our restaurants and attractions open and operating. We look forward to welcoming both our new and repeat guests to see for themselves that our beaches and resorts are back, and even better than before!” she concluded.

The format for each event is a conversational lunch or dinner, allowing travel professionals, island stakeholders and ATB team members the opportunity to network and share information about the island on a one-on-one basis.  A comprehensive island update, covering airlift and ferry access, hotels, resorts, attractions and restaurants will be shared at each venue, with prizes and surprises donated by the stakeholders and offered to the advisors in appreciation for their participation.

The ATB team is led by ATB Board Member Marisa Gumbs, supported by  Marie Walker, Director of Sales, and Chantelle Richardson, Coordinator International Markets.  A number of stakeholders have joined the ATB on the road, including Patricia Bygrave, Villa Manager, Sunset Homes; Rachel Haskins, Villa Operator, Shoal Bay Villas; Kenroy Herbert, Owner, Leviticus Lifestyle Travel; Rolf Masshardt, General Manager, Carimar Beach Club; Susan Coulton, Sales Director, Frangipani Beach Resort and Steven Lassman, Vice President, Villas of Distinction.

For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Posted in: 2018 News, Blog, Destination News

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Jamaica Tourist Board Launches Join Me In Jamaica Marketing Campaign

KINGSTON, JAMAICA – May 12, 2018 — The Jamaica Tourist Board (JTB) recently launched its Join Me In Jamaica digital marketing campaign. The campaign is a series of 90-second videos featuring local Jamaican celebrities and friends of Jamaica sharing unique stories about the love for their profession, and their homeland and what makes it a great place to visit.

As part of the JTB’s effort to capitalize on the power of social media, the video series is being used as a means of attracting and engaging potential visitors and to further grow its social media following.

“The Join Me in Jamaica campaign was created with today’s savvy traveller in mind as purchasing decisions as to where one will vacation are often made after a series of online searches.  These short videos will serve to entice visitors to come experience our destination and our greatest asset, our people,” noted Donovan White, Jamaica’s Director of Tourism.

During the first phase of the campaign, a total of eight videos were produced covering a variety of interests and passion points highlighting our music, our cuisine and our attractions. Each video was created using the unscripted responses from each celebrity as narrative and accompanied by the spectacular visuals related to their natural surroundings.  The featured celebrities are Tessanne Chin, singer/songwriter; Chef Martin Maginley of Round Hill Resort and Villas; Konshens, recording artiste; Edgar ‘Puddin Man’ Wallace; The Rousseau Sisters, restaurateurs, caterers, and authors;  Ras Natango, Jamaican  artist; Alton Bedward, coffee expert, Craighton Coffee Estate and Bruce Croxon, entrepreneur and philanthropist.

The videos are being promoted via the JTB’s social media channels including Facebook, Instagram, Twitter, and YouTube, as well as through a digital ad campaign aimed at reaching consumers where they look for inspiration while making travel decisions.

To join the conversation, use the following hashtags: #joinmeinjamaica and #visitjamaica.  Follow us on Facebook and Instagram @visitjamaica and on Twitter @visitjamaicanow.

Posted in: 2018 News, Blog, Destination News

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