CTO News

World Tsunami Awareness Day Videos

Today is World Tsunami Awareness Day and CTO has partnered with the United Nations Office for Disaster Risk Reduction Regional Office for the Americas and the Caribbean to produce a short video for information and awareness.

1 min video – English subtitles https://youtu.be/d5NTj_RWaiQ

5 min video – English subtitles. https://www.youtube.com/watch?v=HYeGO2aNg5k&feature=youtu.be

 

5 min video – Spanish subtitles https://www.youtube.com/watch?v=QpannwYnA-o&feature=youtu.be

1 min video – Spanish subtitles https://www.youtube.com/watch?v=-NaZQvxJwXw&feature=youtu.be

 

Posted in: 2018 News, Blog, Corporate News

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This Blind Spot is Limiting Caribbean Tourism Potential

BRIDGETOWN, Barbados (2 Nov. 2018) – A secret to unlock the full potential of Caribbean tourism may be hidden in plain sight. That is according to Tara Tvedt-Pearson, a certified strengths coach at Gallup, who will present a solution at the Caribbean Tourism Organization (CTO)’s 9th Tourism Human Resources Conference in the Cayman Islands from 28-30 November, 2018.

“Our innate talents and strengths represent our most direct path to our success. The problem, however, is that most people can’t accurately identify their own strengths and therefore can’t intentionally use them,” said Tvedt-Pearson.

The message will come as an integral component of the conference theme, ‘Building a Resilient, High-performing & Sustainable Caribbean Tourism Workforce for Global Competitiveness’. Tvedt-Pearson will present a masterclass on ‘Discover Your Strengths, Unlock Your Potential’ on Thursday 29 November.

“Unfortunately, when it comes to people development, most organisations across most cultures are operating from a mindset of weakness fixing. We identify areas of improvement and create annual development improvement plans for our employees even though we hired them for their strengths!” said Tvedt-Pearson.

Tvedt-Pearson has a background in human resources, psychology, and certification in project management which brings an ideal blend and balance to her coaching. Her work focuses on performance and by agreeing on measurements of success upfront, a clear scope and strategy is created for arriving at success.

“To help individuals and organisations worldwide harness the power of strengths, global management consulting company Gallup created the Clifton StrengthsFinder, an assessment that helps people discover and describe their talents. By revealing the ways in which each individual most naturally thinks, feels, and behaves, the assessment can help people identify and build on the areas in which they have the most potential to grow and succeed,” said Tvedt-Pearson.

Participants in the session will have the opportunity to discover their individual innate talents and the contributions they bring to their organisations, as well as understand what impact a strengths-based development approach -a “people solution” – can have to their business and bottom line. As a Gallup certified strengths coach, Tvedt-Pearson regularly helps individuals, leaders, teams, and organisations link their innate talents to specific goals and objectives, facilitate growth and development areas, and boost engagement.

The end goal is building a sustained competitive advantage. “Companies within the tourism sector that focus on measuring and managing employee engagement can withstand tough economic times and gain the competitive advantage that will keep them moving forward,” she said.

The CTO 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organizations. It also discusses pertinent issues impacting on, and relating to the human resource element of tourism in the region; exposes human resource practitioners to good tourism practices in a tourism environment, and provides an opportunity for professional networking.

The conference is sponsored by the Cayman Islands Department of Tourism and Dart, the Cayman Islands-headquartered global organisation whose portfolio of companies include real estate, hospitality, retail, entertainment, finance and biotech

For further details on the conference, including how to register, visit https://www.onecaribbean.org/events-calendar/tourism-hr-conference-2018/. And for a welcome message from minister of tourism Moses Kirkconnell, click here.

Posted in: 2018 News, Blog, HR Conference

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Norwegian Air’s Inaugural Flight from Montréal to Martinique

Montréal ǀ Thursday November 2018 1stThis winter, travelers departing from Montréal, Canada will have more options than ever to discover Martinique. Starting November 1, 2018, Norwegian Air will inaugurate non-stop flights on Tuesdays, Thursdays and Saturdays at 2.25 pm from Montreal Pierre-Elliot-Trudeau International Airport to Martinique Aimé Césaire International Airport. Introductory rates start at $ 219 CAD—taxes included. Norwegian has been named «Europe’s best low cost airline » and « Best Value for Money in 2018.”

“We are extremely excited to add a new route between Montréal and Martinique, as we continue to grow our French Caribbean network. Montréal is also our very first Canadian destination, and it made perfect sense for us to start entering this new market by connecting Martinique to Montréal adding this very important North American gateway to our already popular and successful routes from New York and Fort Lauderdale. This week we are also launching direct flights between Fort de France and Cayenne in French Guiana, further strengthening our commitment to Martinique. We look forward to another successful season, which would never have been possible without the strong support of the Martinique Tourism Authority” said Anders Lindström, Director of Communications Norwegian Air, North America.

Our Board of Directors, hoteliers, tour operators and other industry partners of the Martinique Tourism Authority are delighted by the new connection provided by Norwegian Air between Montreal and Fort-de-France. This service which also opens with a connection to French Guiana is an exceptional opportunity to develop travel for Canadians to our island as well as to Cayenne.  I would like to add, that with a 49% growth already recorded in advance bookings for the coming season, the Canadian market is more than ever a priority. Thank you and congratulations Norwegian. Martinique loves you!” said Karine Mousseau, the Martinique Tourism Commissioner.

For booking, please visit  www.norwegian.com/en-ca
For more information about Martinique  www.us.martinique.org

Posted in: 2018 News, Blog, Destination News

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BTB Secures Assistance for Stakeholders in Sargassum Affected Areas

Belize City, Wednesday, 31st October, 2018: In light of the challenges posed by sargassum on our tourism industry, the Belize Tourism Board has secured assistance for accommodation stakeholders in sargassum affected areas in Belize. This comes on the heels of several site visits conducted last month by a BTB team of senior officials, to assess the areas severely impacted and to consult with owners of affected coastline properties (beachfront properties) and members of the Sargassum Task Force (STF), with the hope of designing a concerted strategy to address the situation.

The BTB’s team included Hon. Manuel Heredia, Minister of Tourism & Civil Aviation, Mr. Einer Gomez, Chairman of the Board of Directors, BTB and Mrs. Karen Bevans, Director of Tourism.

At the conclusion of these visits, the following assistance was approved and will be implemented immediately, to assist those properties which have been most affected by sargassum.

  • 2% from the 9% hotel tax due, which is a 22.2% reduction on the monthly accommodation tax returns for all coastline properties affected by sargassum, in the four affected destinations of San Pedro, Caye Caulker, Placencia and Hopkins. This reduction in the monthly accommodation tax is applicable for four consecutive months namely October, November, December 2018 and January 2019.
  • In addition, on BTB’s advice, the Government of Belize has agreed that coastline properties in the four affected destinations wishing to import sargassum materials and equipment/machinery, can apply for duty exemption from the Ministry of Finance through the BTB.
  • The Government of Belize has agreed to contribute $1.5 million for BTB to assist the municipal bodies in San Pedro, Caulker, Placencia and Hopkins in the containment and control of sargassum.

The BTB is congnizant of the fact that impacted properties and destinations have faced increased operational costs in their clean up efforts, disposal of sargasssum, implementing barriers and in beach reclamation efforts. The BTB therefore welcomes the above measures, which will aid affected properties especially in preparing for the high tourism season.

The BTB urgues all stakeholders and the public to stay tuned for news emanating from the STF on new developments relating to sargassum. The task force is comprised of NEMO, the Fisheries Department, Ministry of Tourism, the BTB, the Coastal Zone Management Authority, Ministry of Health,  the Belize Tourism Industry Association (BTIA), the Belize Hotel Association (BHA), stakeholders and representatives of the San Pedro, Caye Caulker, Hopkins and Placencia Village Councils. The STF continues to pursue research and consultations for a long term solution of the sargassum situation.

The BTB also reiterates its unwavering commitment to continuous consultations with valued stakeholders on the issue of sargassum and to ensure that our dynamic tourism industry is always fully protected.

Posted in: 2018 News, Blog, Destination News

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Brand Specialist says HR can Unlock a Stronger Caribbean Tourism Identity

Managing Director of Blueprint Creative, Barbados, Ron Johnson will deliver masterclass on ‘Branding and HR Sitting in a Tree’ at CTO’s 9th Tourism HR conference in the Cayman Islands from 28-30 November 2018

BRIDGETOWN, Barbados (26 Oct. 2018) – A more globally competitive Caribbean tourism brand and stronger industry await if the power of human resource management is harnessed to enhance branding. That is the key message that Ron Johnson, the managing director of Blueprint Creative, Barbados, will deliver during the Caribbean Tourism Organization (CTO)’s 9th Tourism Human Resources Conference in the Cayman Islands from 28-30 November, 2018. The conference will be held under the theme ‘Building a Resilient, High-performing and Sustainable Caribbean Tourism Workforce for Global Competitiveness’.

Johnson will present a masterclass on ‘Branding and HR Sitting in a Tree’ on Friday 30 November.

“Taking an approach that branding starts on the inside of the organisation – not the outside – and having your branding and HR teams work more closely together, represents an opportunity for Caribbean tourism stakeholders to build stronger brands and stronger businesses, which can lead to Caribbean tourism being more competitive on the world stage,” said Johnson.

Johnson and his team of brand specialists at Blueprint Creative work with chief executives, marketing teams and human resources departments to help solve their brand-related business challenges. He has advised clients in several industries, including energy, banking, insurance, convenience retailing, accounting and security. At the conference he will engage with educators, trainers, human resource managers and consultants, students, Caribbean tourism practitioners, policymakers, tourism development agencies and academicians.

The branding specialist, who describes HR professionals as ‘branding superheroes in disguise’, said it’s important to get the message across at the macro and micro levels.

“The potential gains for tourism include the ability for individual organisations in the industry to build stronger brands and stronger businesses; and collectively, the ability to build a much stronger industry and be able to compete more effectively on the global market,” Johnson said.

He warns that the consequences of not heeding the message could mean falling behind the rest of the world in areas such as branding, human resources, customer experience and overall competitiveness.

In the masterclass at the conference, Johnson will explain why branding must begin internally.

“Even the most clever advertising campaigns can be derailed by disengaged employees delivering poor customer service,” said Johnson. “Companies want customers to love their brands, but that won’t happen unless their employees love the brand first. It can be very dangerous for companies to try to build a strong customer-facing brand when they have a weak employee-facing brand.”

This will be one of two masterclasses at this year’s three-day intensive programme of activities, with the other focusing on unlocking the potential of employees and amplifying performance across the workplace by using a strengths approach.

The CTO’s 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organisations. It also discusses pertinent issues impacting on, and relating to, the human resource element of tourism in the region; exposes human resource practitioners to good tourism practices in a tourism environment, and provides an opportunity for professional networking.

The conference is sponsored by the Cayman Islands Department of Tourism and Dart, the Cayman Islands-headquartered global organisation whose portfolio of companies include real estate, hospitality, retail, entertainment, finance and biotech

“We believe this conference will help re-energise Caribbean Tourism HR professionals, inspiring them to focus on people initiatives which support an engaged, high performing and resilient workforce,” said Juliet Du Feu, Dart’s senior vice president of human resources.

For further details on the conference, including how to register, visit https://www.onecaribbean.org/events-calendar/tourism-hr-conference-2018/. And for a welcome message from minister of tourism Moses Kirkconnell, click here.

 

About The Cayman Islands

Located 480 miles south of Miami in the vibrant tranquillity of western Caribbean, this trio of tiny islands is a premier destination for discriminating travellers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognised as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. To learn more about the Cayman Islands, please go to visitcaymanislands.com or www.divecayman.ky or call your local travel agent.

From large-group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities – including snorkelling, diving, jet skiing, caving, and nature trails – and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveller or special occasion.

 

Posted in: 2018 News, Blog, Corporate News, HR Conference

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Belize among Lonely Planet’s top ten “Best in Travel for 2019”

Belize City, Wednesday, October 24th, 2018:  The Belize Tourism Board welcomes Lonely Planet’s recent announcement of Belize being included in its top ten world countries list as “Best in Travel for 2019”.

Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973.

In reference to Belize, Lonely Planet wrote: “Its Caribbean coast is fringed by the world’s second-largest barrier reef; its interior is riddled with some of the most extensive and accessible cave systems in Central America; and its people are an exotic mix of Maya, Mestizo, Garifuna, Creole, Mennonite and expats. Yet many travellers struggle to place Belize on the map. However, the tide is turning. The government is moving to fully protect its unique marine environment, new eco-resorts are taking advantage of the country’s stunning cayes and jungle hideaways, and travellers are discovering a slice of Central America that’s relatively untouristed, safe and tantalisingly easy to reach. Get here before the inevitable crowds do.”

“Despite its small size, Belize is a mesmerizing combination of cultures and landscapes – a place that fully embraces its Central American and Caribbean roots, celebrates its diversity and takes great pride in its spectacular natural beauty,” Lonely Planet said. Adding” “This attitude has led to the unique and whole-hearted support of local culture and entrepreneurship. Visitors will have a tough time finding chain restaurants and hotel conglomerates; Belize’s tourism instead relies on sharing what’s homegrown.”

Other activities recommended by Lonely Planet in Belize include exploring the Cayes, visits to Xunantunich, Caracol, the Belize Zoo, Shipstern Conservation, Crooked Tree Wildlife Sanctuary, St Herman’s Blue Hole National Park in addition to numerous local restaurants and other points of attractions.

“We have been working arduously, along with our valued industry stakeholders and marketing agencies, in marketing and promoting Belize as a Curious Destination. Belize continues to register double digit figures in its tourism arrivals. Therefore, we are extremely pleased on Lonely Planet’s announcement because this gives us greater energy and inspiration to work even harder to promote Belize,” said Karen Bevans, BTB’s Director of Tourism.

For further information on Lonely Planet’s announcement on Belize being included as “Best in Travel for 2019” please click the following link:

https://www.lonelyplanet.com/best-in-travel/countries

Posted in: 2018 News, Blog, Destination News

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