CTO News

Anguilla Tourist Board Announces the Promotion of Shellya Rogers-Webster to Deputy Director of Tourism

The Valley, Anguilla, March 29, 2021……The Board of Directors of the Anguilla Tourist Board (ATB) is pleased to announce the promotion of Mrs. Shellya Rogers-Webster to the position of Deputy Director of Tourism.  In her new capacity, Mrs. Rogers-Webster will be predominantly responsible for leading and managing the Anguilla Tourist Board’s internal and external relationships and communications, including financial management, human resources, public relations, government relations, ATB policy, and corporate restructuring.

“I am very pleased to see Mrs. Shellya Rogers-Webster elevated to the post of Deputy Director of Tourism,” stated the Hon. Minister of Tourism, Mr. Haydn Hughes.  “She brings a wealth of knowledge and a level of professionalism that is a hallmark of the Ministry.  I look forward to continuing to work with Mrs. Rogers-Webster over the next four and a half years and beyond.”

Prior to assuming the position of Deputy Director of Tourism Mrs. Rogers-Webster served as the Manager, Corporate Affairs for the Anguilla Tourist Board, a position she held since her appointment to the agency in July 2017.

“Shellya Rogers-Webster has proven herself to be an invaluable asset to the Anguilla Tourist Board,” declared ATB Chairman Mr. Kenroy Herbert. “Her impressive administrative skills have served us well in guiding the organization through some challenging times.  With this well-deserved promotion, the Board recognizes her contribution to the agency, and we have every confidence that she will continue to exceed expectations in her new position.”

Before joining the Anguilla Tourist Board, Mrs. Roger-Webster worked as a Senior Programme Officer, Culture in the Department of Youth & Culture.  She was charged with designing, developing and managing the department’s cultural development programmes, and successfully mobilized public, private and community resources to facilitate the growth and sustainability of arts and cultural development in Anguilla. Her love of the arts and desire to work with young people was forged at a series of internships with the British Museum in London, the Edna Carlsten Arts Gallery and the Central Wisconsin Children’s Museum in Stevens Point, Wisconsin.

“I look forward to the challenges and responsibility that will come with my new position, and to working closely with Director Liburd to fulfill the ATB’s mission” said Rogers-Webster.  “I appreciate the Board’s vote of confidence, and I am grateful for the support of my colleagues.  Tourism is a collaborative enterprise, and this is a collective effort; we are fortunate to have a team of dedicated professionals at the ATB who are committed to growing our tourism industry, Anguilla’s economic lifeline.”

Mrs. Rogers-Webster is a graduate of the University of Birmingham, where she earned her Master’s Degree in Public Management (Distinction).   She completed her undergraduate studies at the University of Wisconsin – Stevens Point, graduating with a Bachelor of Arts in Arts Management (Summa Cum Laude), with Minors in Business Administration & Political Science.  She also holds a Professional Certificate in Sustainable Tourism Destination Management from George Washington University, and is a Chartered Director with the Caribbean Governance Training Institute.

For information on Anguilla please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Posted in: 2021 News, Blog, Destination News

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CTO, George Washington University Produce COVID-19 Recovery Toolkit and Dashboard

BRIDGETOWN, Barbados (29 March, 2021) – As the region’s tourism industry looks to recover from the devastating impact of COVID-19, the Caribbean Tourism Organization (CTO) has teamed up with one of its allied members to make available practical tools and resources to support tourism industry leaders as they navigate the recovery process.

The CTO has partnered with the George Washington University International Institute of Tourism Studies (GW IITS) to develop a recovery toolkit to provide a useful guide for small and medium-sized tourism enterprises as they plan for their reopening, and a dashboard for ministries and destination management organisations to capture and report on key recovery metrics.

“The global pandemic has accelerated the importance of sound digital strategies for destinations and tourism enterprises. Consumers are increasingly turning to digital channels, as they have been more isolated and less mobile over the past several months,” said Seleni Matus, executive director of the GW IITS. “With time spent online increasing, consumers have more time to look for travel inspiration. Tourism businesses that have established a strong digital presence are better positioned to remain top of mind as tourism begins to rebound.”

The toolkit covers areas such as the effective use of social media, use of online promotion platforms, how the optimise existing online presence and how to use online travel agencies effectively. It was designed to allow the small and medium tourism enterprises (SMTEs) to combine various solutions to ensure their businesses are ready when tourism returns to their destinations.

On the other hand, the dashboard comes with an associated guide that includes a number of data sources that CTO member governments can refer to, several of which are free to access. It is designed to support anyone who works within the travel and tourism industry, including businesses and tourism planners, in making strategic decisions more effectively.

“In the Caribbean, where we are heavily reliant on tourism revenues, the COVID-19 pandemic is having a deep and sustained impact on our economies, lives and well-being. As the region continues through this extended recovery process, it is important for our member countries and tourism stakeholders to equip themselves with the tools they need to meet the challenge ahead,” said Faye Gill, the CTO’s director of membership services, who has worked closely with GW IITS in the production of these resources.

The collaboration between the CTO and GW IITS is an extension of an engagement with CTO member countries Belize and Grenada, which saw GWU Master of Tourism Administration and MBA students working with the government and private sector in both countries to produce customised solutions to support COVID recovery.

Two informational webinars have been organised to sensitise governments, as well as the SMTEs, on how the optimise the implementation and use of each resource. One of these workshops, entitled, Digital Toolkit for Tourism Enterprise Recovery, will be held on Tuesday 12 April at 11:00 a.m. and is open to SMTEs and other stakeholders in CTO member countries.  Registration is required for this free event.

About the George Washington University International Institute of Tourism Studies 

For more than 30 years, the International Institute of Tourism Studies has been a global leader in tourism education, research, and consulting. We are helping to build a sustainable industry that balances visitor interests with destination well-being by providing guidance and support to community development and governance projects around the world. We also offer professional certificate programs in cultural heritage tourism, destination management and event management to prepare the next generation of doers, leaders and thinkers in these growth fields.

For more information on the GW International Institute of Tourism Studies, please visit https://business.gwu.edu/research/IITS and follow GW IITS on Facebook and LinkedIn. 

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members the organisation provides specialised support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: [email protected]

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

 

Posted in: 2021 News, Blog, Corporate News

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Saint Lucia Prepares to Welcome Cruise Tourism this Summer

Castries- March 22, 2021- Saint Lucia is gearing up to welcome its first international cruise ship since closure to the sector amid the global Covid-19 pandemic. Following considerable dialogue with local authorities, Royal Caribbean Cruise Line has signaled the return of the cruise industry to Saint Lucia after more than a year, naming Her as a port-of-call on a mid-July itinerary, that will see Celebrity Millennium make its first voyage of the season to the destination, as well as to sister islands and homeports of St. Marten and Barbados on its Southern Caribbean route.

Preliminary discussions with Royal Caribbean include a commitment that both passengers and crew over the age of 18 years would all have been vaccinated, full compliance to pre-arrival Covid-19 testing, and that tour operations would be conducted within a Green Corridor. Additionally, all persons disembarking would be subject to the standard protocols of wearing a facemask, physical distancing, and sanitizing. The overall aim is to ensure that while the cruise sector can continue to benefit the local economy, as a collective, we can also ensure that our local populace is kept safe.

A special committee has been established to provide oversight to the resumption of cruise tourism which include the Ministry of Tourism, Ministry of Health, Port Health, Saint Lucia Air & Sea Ports Authority, Invest Saint Lucia, Customs, Immigration, Port Security, Royal Saint Lucia Police Force, Saint Lucia Tourism Authority and Cruise Agencies – Cox and Company Limited and Foster and Ince.

“We are enthusiastic that with the advent of science and technology amid this pandemic, we can prepare for a silver lining. The impact of the cruise sector has been noted the world over and its absence has left an impression on our island’s people. We are therefore looking forward to working within strict protocol to see the successful resumption of the sector”, said Tourism Minister-Honorable Dominic Fedee.

Dialogue with all key sector agencies have delved into the health and safety facet which remains of paramount interest. Over the next few weeks, the dialogue will be heightened with suppliers and other operators.  The committee will meet regularly to closely review and approve protocols for the resumption of the cruise industry, port health procedures, review of the terminal and its operations and logistics for the execution of excursions within protocol.

Discussions are ongoing with several cruise partners that aim to see more vessels schedule their call into Port Castries in the near future.

Posted in: 2021 News, Blog, Destination News

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Guyana Wins Best “Stay Safe” Video at ITB Awards

Georgetown, Guyana (March 19, 2021): Destination Guyana has once again secured first place at the International “Golden City Gate” Award for a video contributed in the category “Stay Safe”. This multimedia contest took place for the 21st time during this year’s Internationale Tourismus -Börse (ITB) in Berlin, Germany, the world’s largest travel trade show, which was held virtually from March 9 to 12, 2021 due to the pandemic.

A total of 122 film entries were submitted from 23 countries. The 32 members of the international jury honoured the “Welcome back to Guyana” (http://bit.ly/3eMOLsE) video produced by the Guyana Tourism Authority and REEL Guyana, highlighting the beauty of the country’s diverse natural and cultural heritage, and promoting to visit the country when the corona pandemic subsides. It is important to note that much of the footage seen here was filmed before the COVID-19 pandemic. Anything filmed since the pandemic began was done adhering to strict safety protocols. Tours and lodges have also implemented government-recommended hygiene and sanitation protocols to safely host guests.

This is the second time that Guyana has been awarded first place in the “Golden City Gate” competition. In 2019, Guyana also secured first place after submitting a video in the ‘Destination” category.

Director of the GTA, Ms. Carla James expressed her satisfaction at Guyana once again being recognised for its efforts, “The GTA team is so proud of this achievement. No one could have prepared the world and Guyana for the negative impact of COVID-19. However, as a destination management and development agency, the GTA very early on during the pandemic modified and refined its marketing strategy based on how its core and investment markets were responding to the crisis. She further explained that “this included improving the tonality of all our messaging and maintaining a green content to give hope and inspire our audience by bringing the Destination Guyana brand to our audience’s homes through storytelling. Guyana’s video was honoured first place out of 122 submissions from 23 countries and we are filled with so much pride because this video was produced 100% by our very own Guyanese company REEL Guyana. She concluded, “Over the past few months, the GTA and its partners have done their part to operate tourism in a safe way so we are eager to welcome back travellers to Guyana.”

For more information, kindly contact Sade Cameron at [email protected], or call (+592) 219-0093-6 or (+592) 611-2998.

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Dominica Rolls Out Work in Nature Extended Stay Visa

Roseau, Dominica – (March 19, 2021) Dominica has officially launched its extended-stay visa programme dubbed Work in Nature (WIN), which provides the opportunity to work remotely for up to 18 months on the island. Dominica is well positioned to welcome professionals and entrepreneurs as part of the WIN programme, which allows remote workers, digital nomads, academics, families, and persons on sabbaticals, seeking a healthier work-life balance, while being embraced by pristine nature.

If you are seeking to rejuvenate and refuel your passions, all while still working, look no further than Dominica. The island offers high-speed internet and technology services, modern health care facilities, educational options for families, and opportunities for impact volunteer programs with NGOs and private sector entities.  These make Dominica the perfect choice for remote working while embracing the natural wonders on your doorstep. Visit waterfalls or hot springs, take nature walks or exhilarating dives, experience the local cuisine, embrace a new culture, and make new friends. Additionally, Dominica’s COVID-19 protocols have kept the infection rates very low, and their handling of the pandemic has been exemplary

The programme offers attractive incentives, such as duty-free on selected items and discounts from various service providers.  As the programme gains popularity, the island envisions a WIN Village – a remote worker community with various types of accommodation from luxury to moderate, an array of support services, shared social and entertainment spaces, and co-working spaces. Applications can be accessed online via www.windominica.gov.dm and cost US$100.  Responses will be provided within 7 days and confirmed applicants will have a 3-month grace period to relocate to Dominica. Fees for the Visa are US$ 800 for individuals and US $1200 for families.

In addition, the island has been awarded the Safe Travels Stamp by the World Travel and Tourism Council which reassures that the destination’s health and safety protocols meet globally accepted standards.

The Honourable Denise Charles, Minister for Tourism, International Transport and Maritime Initiatives indicated that, “This is one of the initiatives which will help boost our tourism industry in our phased tourism recovery approach, while providing a safe environment for persons to work remotely in a tropical environment. Stakeholders and island partners have all collaborated to provide an attractive program which will assist with economic recovery.  This is your opportunity to discover the many wonders of Nature’s Isle!”

For additional information on the Work in Nature extended visa program (WIN) visit www.windominica.gov.dm

For more information on Dominica, contact Discover Dominica Authority at +1 767 448 2045. Or, visit Dominica’s official website: www.DiscoverDominica.com, follow Dominica on Instagram and Facebook and take a look at our videos on YouTube.

Posted in: 2021 News, Blog, Destination News

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