CTO News

CTO to Showcase the Caribbean at FIT Tourism Fair in Argentina

BUENOS AIRES, Argentina (September 23, 2023) – The Caribbean Tourism Organization (CTO) brings the region’s vibrant culture and diverse travel experiences to the Latin American market during the highly anticipated FIT Tourism Fair in Argentina this month.

FIT, Feria Internacional de Turismo (International Tourism Fair), one of the most renowned tourism shows in Latin America, attracts thousands of travel industry professionals and enthusiasts from around the world. This year’s event will take place from September 30 to October 3 at La Rural Convention Center, and it promises to be a dynamic platform for showcasing the Caribbean’s unparalleled tourism offerings.

“FIT Tourism Fair provides an excellent opportunity for us to share the enchanting Caribbean experience with the people of Argentina and Latin America,” said Dona Regis-Prosper, Secretary-General and CEO of the CTO. “We look forward to showcasing the warmth of our people, the richness of our culture, and the beauty of our landscapes,” she added.

The CTO’s presence at FIT reaffirms its commitment to making the Caribbean a premier travel destination in this vital market, representing nearly 34.5 million outbound travelers from Argentina, Brazil, Chile, Colombia, Peru and Uruguay. The Caribbean welcomed a record 1.5 million Latin American visitors in 2019.

Visitors to the CTO booth will have the opportunity to explore the region’s diversity as representatives from Antigua & Barbuda and the Cayman Islands will be on-site sharing the Caribbean’s universal appeal. The Dutch Antilles country of Curaçao, also a CTO member, will also have a presence at the Fair.

CTO Allied Member EM Marketing, which is facilitating the participation of member governments in opportunities to tap the Latin American market, will be on hand to share insights into the region’s latest travel trends and experiences.

On Monday, October 2, at 4 p.m., there will be a 45-minute Caribbean-themed presentation in the Nogal Room, highlighting the region for the trade attendees. All attendees and travel enthusiasts are invited to visit booth #2420 during the event.

“We are proud to be allied members of the CTO and look forward to lending support to the region during this year’s FIT, as we have been doing since 2015,” remarked Elsa Petersen, Founder and CEO of EM Marketing. “The Latin American market offers significant growth potential for the Caribbean, and we are excited to showcase the region’s unique value proposition to conference attendees,” she continued.
EM Marketing, a Buenos Aires-based integrated communications agency specializing in tourism marketing, takes a creative approach to make a real impact for its clients throughout Latin America.

CTO Allied Members play a pivotal role by providing recommendations concerning regional tourism programs, identifying opportunities to enhance the CTO’s non-government membership program, and facilitating the coordination of essential activities during major CTO events. These events include the Allied Marketing Conference and networking initiatives designed for both government and allied members.

CTO is the premier regional tourism development agency for the Caribbean. It represents 25 Caribbean countries and territories, fostering sustainable tourism development and promoting the region as the most desirable, year-round, warm-weather destination.

CTO Chairman Kenneth Bryan Calls for Increased Investment in the Caribbean

NEW YORK (September 16, 2023) – On the occasion of the inaugural USA-Caribbean Investment Forum at the New York Marriott Marquis, Kenneth Bryan, Chairman of the Caribbean Tourism Organization and Minister of Tourism of Cayman Islands spoke of the immense investment potential of the Caribbean region that beckons investors worldwide.

Representing 25 nations and territories of the Caribbean, Minister Bryan shared that the region has long been admired for its pristine beaches, crystal-clear waters, vibrant cultures and warm people, making it an exceptional choice for investment.

As the fastest growing region for tourism, the Caribbean also faces unique challenges, such as vulnerability to climate change, a reliance on imported fossil fuels, and the need for inclusive economic growth. He noted that it is the responsibility of governments to seek sustainable investment and innovation.

Supporting this call for action, Minister Bryan remarked: “Today’s travelers are increasingly conscious about the environment, and actively seek destinations and properties that embrace sustainability and eco-friendliness. Sustainable tourism is, therefore, not just a buzzword; it is a commitment that Caribbean leaders are taking seriously.”

Minister Bryan encouraged the attending investors to become part of the sustainable tourism development movement through projects that embrace environmentally responsible practices, such as energy-efficient designs, waste reduction and responsible water management.

The Caribbean leader reported that sustainable tourism and renewable energy are two sectors on the forefront for growth and was encouraged that G20 leaders recently committed to scaling up financing for these as well as other sustainable development goals.

“As Caribbean leaders, while we welcome foreign direct investments, we remain committed to ensuring that investments in our tourism industries benefit the local population and create a positive social impact,” he added.

Sustainable tourism goes beyond greener initiatives and should also contribute to the local economy, which supports the Caribbean’s culture and traditions. It also provides a unique selling proposition in keeping with the recognition that countries should focus on attracting foreign direct investments in sectors which advance their national development objectives.

Minister Bryan concluded with an invitation to the investors to become part of the Caribbean story of economic growth, community empowerment, sustainability, and unforgettable travel experiences in the region.

The USA-Caribbean Investment Forum, organized by the Caribbean Association of Investment Promotion Agencies (CAIPA), is a pivotal event for investors, entrepreneurs, and stakeholders seeking to capitalize on the opportunities within the Caribbean region.

The theme of the two-day forum is “Partnering for Sustained Development in the Caribbean”.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories, including Dutch-, English- and French-speaking, as well as a range of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026.
Tel: (246) 427-5242; Email: CTObarbados@caribtourism.com

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on Facebook, X, LinkedIn and Instagram to be part of the conversation.

CTO’s New Secretary-General Shares Vision for Regional Tourism

CAYMAN ISLANDS (September 8, 2023) – Addressing a group of local, regional and international media during a live press briefing in the Cayman Islands yesterday, Dona Regis-Prosper, Secretary-General and CEO of the Caribbean Tourism Organization (CTO) presented some of her initial plans for leading the intergovernmental body that serves as the tourism development agency for 25 Caribbean countries and territories.

Regis-Prosper, who is St. Lucian by birth, was joined by Kenneth Bryan, Chairman of the CTO’s Council of Ministers and Commissioners of Tourism, who also serves as Minister of Tourism & Ports of the Cayman Islands, and Rosa Harris, Chairman of the CTO’s Board of Directors and Director of Tourism for the Cayman Islands.

Acknowledging the strategic, multidimensional nature of the CEO’s responsibilities, Minister Bryan lauded Regis-Prosper for her “wealth of experience, a passion for tourism and a commitment to the Caribbean that aligns perfectly with our organization’s vision”.

Regis-Prosper has held prominent leadership roles in the public and private sectors within the Caribbean region. “Her qualified understanding of the challenges and opportunities we face positions her as an ideal leader to guide the organization into a prosperous future,” said Minister Bryan.

As Secretary-General, Regis-Prosper will be charged with providing strategic direction and leadership to the CTO staff, collaborating with more than two dozen member countries and territories, and working closely with partners and stakeholders to advance the organization’s mission.

In addition to re-imagining and transforming the organization, Director Harris noted that Regis-Prosper’s role also involves addressing a range of pressing issues facing the Caribbean’s tourism industry, including advocacy, research, airlift, sustainability, and resilience.

During the past week, Regis-Prosper was introduced to the focus areas that the organization’s members and partners have indicated are most important to them, including delivering membership benefits and value; generating greater tourism linkages between the industry and other economic sectors nationally, regionally, and globally; promoting multi-destination tourism as a collaborative strategy; climate change; crisis management; establishing tourism standards to ensure the region’s continued competitiveness and attractiveness; human resources capital and workforce management; and the promotion of the Caribbean’s diverse heritage and culture.

“I am deeply honored to step into the role of Secretary-General of the CTO. The Caribbean is a dynamic region with immense tourism potential. With the support of my Chairmanship and the CTO team, I am confident that we will implement the best strategy for leveraging our Caribbean brand for the benefit and greater good of the people of the Caribbean region,” stated Regis-Prosper, who added that she is committed to “collaborating closely with all our members” to grow the region’s tourism industry.

Before fielding questions from media on topics ranging from airport management and capacity to marketing and the sharing economy, Regis-Prosper pledged to have open ears for members’ concerns.

“My first order of business has been and will continue to be listening in the coming months. I intend to learn and be informed as much as possible about the challenges faced by each member and to develop workable solutions that will be beneficial nationally and regionally,” she assured.

Next up on the agenda for the new Secretary-General and her team is the returning State of the Tourism Industry Conference (SOTIC), the Caribbean’s premier forum for the presentation and exploration of the major issues impacting the development of the sector in the region, which will be held in the Turks and Caicos Islands, October 9-13, 2023.

Prior to the appointment of Regis-Prosper, Neil Walters, CTO’s Director of Finance and Resource Management, had been filling the position as Acting Secretary-General and CEO since 2019.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories, including Dutch-, English- and French-speaking, as well as a range of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm-weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members, the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.

The CTO’s headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026. Tel: (246) 427-5242; Email: CTObarbados@caribtourism.com.

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, LinkedIn and Instagram to be part of the conversation.

CTO Joins Forces with CRTN/ITSA Network to Boost Tourism Research in the Caribbean

BARBADOS (August 1, 2023) – The Caribbean Tourism Organization (CTO), the Caribbean region’s tourism development agency, has signed a Memorandum of Understanding (MOU) with the Caribbean Tourism Researchers Network (CTRN)/International Tourism Studies Association (ITSA), aimed at strengthening tourism research in the region.

The CTRN/ITSA is a network of tourism researchers under ITSA who are actively engaged in research on Caribbean tourism. Its primary aim is to enhance the tourism sector in the Caribbean through research.

The two organizations have agreed to cooperate on research initiatives and projects, the development of knowledge products, sharing critical research and knowledge, and capacity-building initiatives. Two projects have already been identified for execution under the agreement.

One is a capacity-building program geared towards sensitizing researchers, working with regional tourism bodies, on some of the latest techniques used to design and execute tourism research projects. The second is a research project focused on understanding and building sustainable and resilient Caribbean destination policies.

“The collaboration between the Caribbean Tourism Organization and CTRN/ITSA provides an immediate boost to one of our core areas, research, which serves as the foundation for all other organizational activities. This collaboration marks a significant milestone in our ongoing efforts to strengthen and advance the tourism industry in the Caribbean region through evidence-based policy recommendations that contribute to the growth of a resilient and sustainable tourism industry, with the ultimate goal of enhancing the economic well-being of the Caribbean population. We believe that the expertise and insights of these academics from across the world will contribute immensely to the alignment of the priorities of our membership and deliver on our objectives,” said Neil Walters, CTO’s acting Secretary General.

“The recently signed Memorandum of Understanding of CRTN/ITSA with the Caribbean Tourism Organization is consistent with the vision and major goal of the International Tourism Studies Association. CTRN/ITSA and this MOU are model case studies of what ITSA wants to replicate in other world regions. It is a great example of the willingness to use knowledge exchange in tourism to improve the capacity and resilience of this important economic sector. CRTN/ITSA members and their colleagues around the globe stand ready to contribute to the successful implementation of this historic agreement,” commented Professor Alastair Morrison, Vice President of ITSA.

The arrangement is for an initial three-year period but can be extended by mutual agreement.

Tenisha Brown-Williams, ITSA Regional Vice President (Caribbean) and Chair of the CTRN/ITSA, stated that “the CTRN/ITSA aims to enhance tourism’s social and economic impact in the Caribbean by generating and disseminating high-quality useful research. We understand that our research should benefit industry stakeholders, tourism practitioners, policy-makers, destination planners, and the like in their understanding of critical Caribbean tourism issues and developing tourism policies, plans, and work programs. We are excited about this new partnership with the CTO and look forward to its positive impacts.”
###

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. Among the benefits to its members the organization provides specialised support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; E-mail: CTObarbados@caribtourism.com.

For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, LinkedIn and Instagram to be part of the conversation.

About the Caribbean Tourism Researchers Network (CTRN)/International Tourism Studies Association (ITSA)
The International Tourism Studies Association (ITSA) is uniquely devoted to scholarly exchange between researchers and practitioners focusing on the growth of tourism worldwide, especially in Asia. Founded in 2006 in Hangzhou, China, ITSA now has an office in London.

The organization is committed to developing a global tourism leadership forum that facilitates improvements in global hospitality and tourism. ITSA is unique among international associations of tourism scholars and practitioners. It has the mission to encourage interaction and cooperation between members in developing and developed countries.

The Caribbean Tourism Researchers Network (CTRN) is a subgroup of ITSA whose mission is to enhance the social and economic impact of tourism in the Caribbean through the generation and dissemination of high-quality useful research. The mailing address for the CTRN/ITSA is Tourism, Hospitality and Sport Unit (THSU) Department of Management Studies Faculty of Social Sciences, The University of the West Indies St. Augustine Campus Trinidad, West Indies; Tel: +1 868-662-2002 ext. 82621; E-mail: Tenisha.Brown@sta.uwi.edu