CTO News

Cayman’s Second Economic Pillar Comes of Age Delivering Over Half Million in Stayover Visitors

Castries- (January 22, 2020) Fresh off the heels of the announcement naming Saint Lucia as the World’s Leading Honeymoon Destination 2019, the inspirational Caribbean Island has done it yet again, this time capturing the title of Caribbean’s Leading Honeymoon Destination 2020, at the 27th Annual World Travel Awards (WTA) that took place on January 20, 2020 in Nassau, Bahamas.  Saint Lucia has won this award a record 11 times, with the most recent honor coming in 2019. World Travel Awards is the pre-eminent leader in the travel and tourism industry recognizing and upholding excellence across all sectors.

Upon receiving the award, Tourism Minister, Honourable Dominic Fedee noted, “We are encouraged by this award and it demonstrates Saint Lucia’s commitment to excellence and our unmatched romance product offerings.  The destination offers limitless inspiration that is second to none and it just doesn’t get more romantic than that.”

The red-carpet World Travel Awards Gala Ceremony also bestowed honors on several distinguished industry partners. Marigot Bay Resort Spa & Marina has been named Saint Lucia’s Leading Beach Resort 2020, Boucan by Hotel Chocolat – Saint Lucia’s Leading Hotel 2020 and Hertz Car Rental – Saint Lucia’s Leading Car Rental Company 2020. Sandals Grande St. Lucian Spa and Beach Resort was named in two categories, namely Saint Lucia’s Leading resort 2020 and Caribbean’s Leading Honeymoon Resort 2020.

Apart from winning the highly coveted award, Saint Lucia was also nominated in three other categories, namely Caribbean’s Leading Cruise Destination 2020, Caribbean’s Leading Destination 2020 and Caribbean’s Leading Luxury Island Destination 2020.

The Saint Lucia Tourism Authority (SLTA) remains resolute in its mandate to market Saint Lucia globally as the experiential destination of top choice and the island where the greatest love stories unfold and where romance is unsurpassed.  In that vein, the Authority will continue to target the weddings & honeymoon market – a major niche in its marketing agenda.

Posted in: 2020 News, Blog, Destination News

Leave a Comment (0) →

St. Lucia Does It Yet Again Capturing Numerous Accolades at 27th Annual World Travel Awards

Castries- (January 22, 2020) Fresh off the heels of the announcement naming Saint Lucia as the World’s Leading Honeymoon Destination 2019, the inspirational Caribbean Island has done it yet again, this time capturing the title of Caribbean’s Leading Honeymoon Destination 2020, at the 27th Annual World Travel Awards (WTA) that took place on January 20, 2020 in Nassau, Bahamas.  Saint Lucia has won this award a record 11 times, with the most recent honor coming in 2019. World Travel Awards is the pre-eminent leader in the travel and tourism industry recognizing and upholding excellence across all sectors.

Upon receiving the award, Tourism Minister, Honourable Dominic Fedee noted, “We are encouraged by this award and it demonstrates Saint Lucia’s commitment to excellence and our unmatched romance product offerings.  The destination offers limitless inspiration that is second to none and it just doesn’t get more romantic than that.”

The red-carpet World Travel Awards Gala Ceremony also bestowed honors on several distinguished industry partners. Marigot Bay Resort Spa & Marina has been named Saint Lucia’s Leading Beach Resort 2020, Boucan by Hotel Chocolat – Saint Lucia’s Leading Hotel 2020 and Hertz Car Rental – Saint Lucia’s Leading Car Rental Company 2020. Sandals Grande St. Lucian Spa and Beach Resort was named in two categories, namely Saint Lucia’s Leading resort 2020 and Caribbean’s Leading Honeymoon Resort 2020.

Apart from winning the highly coveted award, Saint Lucia was also nominated in three other categories, namely Caribbean’s Leading Cruise Destination 2020, Caribbean’s Leading Destination 2020 and Caribbean’s Leading Luxury Island Destination 2020.

The Saint Lucia Tourism Authority (SLTA) remains resolute in its mandate to market Saint Lucia globally as the experiential destination of top choice and the island where the greatest love stories unfold and where romance is unsurpassed.  In that vein, the Authority will continue to target the weddings & honeymoon market – a major niche in its marketing agenda.

Posted in: 2020 News, Allied News, Destination News

Leave a Comment (0) →

Watch Cayman’s Rosa Harris at Davos

Spreading the benefit of tourism throughout the economy of the Cayman Islands through sustainable development was the focus of an exclusive interview with Cayman Islands Department of Tourism Director Mrs. Rosa Harris in advance of the World Economic Forum (WEF) 2020.  The interview series will be aired during the Annual Meeting of the WEF, and in key source markets in the US and further.

Viewed as a thought leader in travel and strategic tourism planning, this invite only interview is the sole travel focused segment of the series, providing an opportunity for Mrs. Harris to discuss the three island experience and how the Cayman Islands are moving forward as leaders in the travel industry.

This feature will place the Cayman Islands as the only Caribbean nation on this global stage thereby raising the brand profile of the country. To view the interview in its entirety, visit: https://davosinterviews.com/cayman-islands-moving-forward/

Posted in: 2020 News, Blog, Destination News

Leave a Comment (0) →

Saint Lucia ends 40th Year of Independence with over 400k Stay-over Arrivals

(CASTRIES, SAINT LUCIA) January 20, 2020 – The latest figures indicate that Saint Lucia has surpassed all previous records set with regards to stay-over arrivals. For the period January to December 2019, Saint Lucia recorded 423,736 stay-over visitors; the highest in the island’s history.

This year marked the first time that the destination broke the 400,000 mark in stay-over arrivals in a one-year period.  This is a significant achievement, as it indicates that the destination welcomed 100,000 additional visitors in nine years – an increase of 38%.

Much of the growth is being attributed to increases in airlift from the US market in particular, which this year, accounted for close to half (45%) of total stay-over arrivals – roughly 191,000 visitors.  The Caribbean emerged as the island’s second largest market claiming 20% of total stay-over arrivals, followed closely by the UK market with 19% and Canada with 10%. In total, stay-over arrivals was up 7% from the previous year, which in itself, was a record-breaking year.

This increase in arrivals was of tremendous benefit to the tourism industry, and by extension, the entire economy of Saint Lucia as it resulted in increased bed-nights, meaning more persons stayed in paid accommodation, required taxi services and enjoyed the natural sites, attractions and cuisine that the island has to offer and thereby, created more job opportunities for the local population.

In responding to the unpresented growth, Tourism Minister Hon. Dominic Fedee said, “We are not simply interested in increasing numbers but more importantly ensuring that the growth trajectory of the industry is sustainable and that it touches every facet of economic development leading to employment creation and income generation for our people.  External reports also indicate that although Saint Lucia has one of the highest Average Daily Rates (ADR) in the region, we continue to be in high demand, which only augurs well for the revenue generation capability of the destination.”

He continued, “We are extremely proud of this achievement as it clearly is the result of strong industry leadership, coupled with well thought out and targeted marketing policies and programs, that result in employment generation for thousands of Saint Lucians either on the front lines of the hospitality industry or indirectly via related industries. Surpassing the 400,000 visitor-arrival threshold truly is a fitting way to conclude the island’s recognition of its 40th year of Independence.”

The first time the country surpassed the 300,000 mark was in 2010 when the island recorded 305,937 stay over arrivals.

As we move into 2020, tourism watch agencies are forecasting measured growth expectations.

For more information about Saint Lucia, visit www.stlucia.org or call 1-800-456-3984, or 1-888 4STLUCIA

Posted in: 2020 News, Blog, Destination News

Leave a Comment (0) →

Saint Lucia names Goodwill and Brand Ambassadors

The Government of Saint Lucia has announced the names of twelve Saint Lucians appointed as Goodwill Ambassadors and nine as Brand Ambassadors. Speaking on behalf of the Government during a press briefing Monday, Minister for Culture and Creative Industries, Senator Hon. Fortuna Belrose said that Cabinet had ratified the proposal which came out of the Cultural Development Foundation (CDF) last year. A committee was appointed to establish the terms and references for the programme which is now finalized.

“The Saint Lucia Goodwill Ambassadors programme is proposed as a tool to actualize the national cultural policy in a number of key areas,” Minister Fortuna Belrose stated. “They are citizens of Saint Lucia who have achieved international acclaim and the overall objective of the programme is to serve as a catalyst for socio-economic transformation and the development of human capital in all sectors related to the creative arts and the industries, sports,  visual arts, gastronomy and music,” the Minister went on to say.

The Ambassadors are expected to represent Saint Lucia locally, regionally and internationally by leveraging their profile and celebrity status to tap into access for growth and to forge strategic partnership between the Cultural Development Foundation and other related agencies. The Goodwill Ambassadors named include acclaimed Saint Lucian singer, musician, songwriter, producer – Ronald “Boo” Hinkson, Gordon “Commissioner” Williams – internationally renowned music producer, Taj Weekes – Reggae Music and philanthropy, English Pro Footballer –  Jermain Colin Defoe, Lavern Donaline Spencer – Olympic High jumper, Daren Julius Garvey Sammy – International Cricketer, Leslie Ferdinand – Pro Football player, Jallim Eudovic – International Sculptor, Chef Nina Compton – Internationally renowned Chef, Joseph Marcell – Actor, Dr. David Williams – Academia, Ken Chitolie – Philanthropy.

The title of “Your Excellency” will be conferred on the Goodwill Ambassadors, as well as the Saint Lucia Medal of Merit Gold. They will also be issued with an official or diplomatic passport as awarded by Cabinet and a decorated red “laissez-passer” signed by the Governor General.

In announcing the Brand Ambassadors Minister Belrose noted that it was important to ensure that there is a clear pathway for our young upcoming artisteS to leverage their talent and for us as a country to be able to recognize them.

“It is imperative that such citizens be recognized and allowed to leverage their profile/celebrity status to locate ad access opportunities for the growth and development of Saint Lucia in their respective sectors. Given that culture helps to shape the uniqueness of a destination the brand ambassadors program will provide the platform to identify individuals who are best placed to create local and international awareness of our culture, arts and creative industries,” the Minister further stated.

The named Brand Ambassadors are Soca artistes Teddyson John, Ricky T Joseph and Arthur Allain, Reggae musician – Taj Weekes, Lashley “Motto” Winter – music producer/performer, Johnick “Freezy” Leo – music performer and Johanan Dujon – Entrepreneur.

Besides the granting of the award of Brand Ambassador, these individuals will be eligible to apply for property tax exemption on the purchase of property, income tax exemption on income received from foreign sources, visa facilitation, issuance of an official passport, access to grant funding and eligibility to apply for duty free concessions.

Following the official acceptance by the nineteen individuals, the Ministry of Culture and Creative Industries will be hosting an official ceremony at which time all of the official instruments will be conferred on the Goodwill and Brand Ambassadors.

Posted in: 2020 News, Blog, Destination News

Leave a Comment (0) →

Curaçao Tourist Board New Ajax Partner

WILLEMSTAD – January 15, 2020 – The Dutch soccer team Ajax and the Curaçao Tourist Board have reached an agreement to work together as partners, starting retroactively as of January 1, 2020 and continuing through June 30, 2023. For the first time in the team’s history, the Ajax shirt will be featuring a partner logo on the sleeve. The Curaçao Tourist Board will also be using various channels to promote the island as a tourist destination among the team’s millions of supporters.

In addition to the visibility generated by means of a logo on the shirt starting January 19 during the team’s match against Sparta Rotterdam, the agreement also includes a visit by Ajax 1 to Curaçao. Additionally, an Ajax Legends team will be traveling to Curaçao, and numerous promotional events will be organized on the island during the visit.

According to Curaçao’s Minister of Economic Development, Giselle Mc William: “Tourism is an important pillar of Curaçao’s economic development, and this cooperation with Ajax is a great way to tell our Dutch and international target groups more about Curaçao as a diverse holiday destination. We have many years of experience doing sports marketing worldwide and a partnership with Ajax, with its international reach and focus on future generations fits well with our objectives. We look forward to an excellent collaboration and are excited to receive the team in Curaçao, so that they can see for themselves how many new experiences await them on our island.”

Menno Geelen, commercial director of Ajax adds: “For Ajax, this partnership with the Curaçao Tourist Board means a welcome expansion of our commercial portfolio. Ajax and the Curaçao Tourist Board will be working to ensure that, through collaboration, the CTB’s marketing objectives are achieved. At the same time, this new partnership represents a source of income that will contribute towards Ajax’s goal of becoming a regular part of the top soccer clubs in Europe. We look forward to a long-term and successful collaboration.”

Posted in: 2020 News, Blog, Destination News

Leave a Comment (0) →
Page 4 of 45 «...23456...»