Emirates Airlines Now Selling Seats to Jamaica

DUBAI, UAE; May 10, 2022: In a historic first for Jamaica and the Caribbean, Emirates Airlines, the largest airline in the Gulf Coast Countries (GCC), is now selling seats to Jamaica. This arrangement opens gateways from the Middle East, Asia and Africa to Jamaica and the rest of the region.

Minister of Tourism, Hon. Edmund Bartlett made the announcement today following high-level meetings between Jamaica’s tourism officials and a team from Emirates Airlines led by His Highness Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of the Dubai World Trade Centre Authority and Chairman & Chief Executive, Emirates Airline & Group, at the Arabian Travel Market (ATM) in Dubai.

This groundbreaking agreement is a major outcome of Jamaica’s debut participation in the Arabian Travel Market, which runs from May 9-12, 2022.

According to Minister Bartlett: “This is a major initiative for Jamaica as it is opening the Middle Eastern gateway from Asia and North Africa. It is the first time that Destination Jamaica has been entered into the ticketing system of a GCC airline and gives the Jamaica Tourist Board (JTB) significant leverage to negotiate direct flights to the destination.” Discussions began in October 2021 when Minister Bartlett and Director of Tourism, Donovan White made their first visit to Expo 2020 Dubai.

Both Norman Manley and Sangster International Airports are now listed in the airline system, with ticket pricing available accordingly.  Flights are offered with options including JFK, New York, Newark, Boston and Orlando.  One option goes through Malpensa, Italy, allowing access to the European market as well.  Importantly, the flights are being sold by Emirates Holidays.

Minister Bartlett’s trip to Dubai is part of a mega marketing tour to further boost growth in the island’s tourism industry, which includes stops in New York, Africa, Canada, Europe and Latin America, with breaks in between.

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The Caribbean Tourism Organization Applauds the Work of Former Communications Specialist

BRIDGETOWN, Barbados (May 10, 2022) – The Caribbean Tourism Organization (CTO) wishes to extend heartfelt appreciation to Mr. Johnson Johnrose, who has moved on from the CTO after 20 years at the organization.

Johnson, as he is more commonly known, joined the CTO in February 2002 as a communications consultant and he was immediately thrown into the ‘fray’ as the Caribbean like the rest of the world, was recovering from the upheaval caused by the September 2001 attacks in the USA and the significant changes they caused for aviation and travel overall. This period cemented Johnson’s role and position in the CTO, and he was appointed as the organization’s communications specialist in January 2003, a position he held until May 6, 2022.

During the ensuing years, Johnson’s work has been a significant part of the communications landscape in the Caribbean.  This has extended from economic downturns to natural disasters and crimes against visitors. Throughout these events, the overarching focus of CTO communications, led by him, was to ensure that the Caribbean’s voice was clearly heard and recognized, and in the case of disasters, the Caribbean was shown as open for business as quickly as it was possible.  This was particularly well demonstrated during the aftermath of the super hurricanes of 2017 and more recently during the ongoing pandemic, ever since its start in March 2020 in the Caribbean.

Johnson’s role as a conduit for information on Caribbean tourism and the Caribbean in general is well known and will live on for a long time.  The CTO’s Council of Ministers and Commissioners of Tourism, Board of Directors and staff wish Johnson well as he moves on to this new phase of his life.



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Caribbean Tourism Organization Appoints New Communications Consultant

BRIDGETOWN, Barbados (9 May, 2022) –  The Caribbean Tourism Organization (CTO) has appointed Kevin Pile as Communications Consultant, effective May 9.

Mr Johnson Johnrose, the former Communications Specialist who was at the CTO since Feb 2002, has moved on.

Mr. Pile is a career media and communications practitioner of 27 years and brings a wealth of experience and knowledge of the Caribbean media landscape to the position. He has in the past served as a Managing Editor with the Caribbean Media Corporation (CMC) and has worked extensively in public relations with the Caribbean Premier League.

Mr. Pile will collaborate with the CTO team in driving and implementing the organization’s public relations and communications strategies and programmes.

The Communications Consultant is primarily responsible for establishing and maintaining a positive image of both the CTO and Caribbean tourism and raising the awareness and understanding of the importance of the sector to the Region.

He will also be expected to enhance the visibility of CTO members, increase their social media presence, and improve communications between CTO and  member countries.

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The Caribbean Joins Airbnb “Live and Work Anywhere” Campaign to Welcome Digital Nomads to the Region

May 06th, 2022: As flexibility becomes a permanent part of so many company cultures, Airbnb wants to make it easier for workers to take advantage of their newly enshrined flexibility. With more than 6 million listings worldwide, the platform launched last Thursday its “Live and Work Anywhere” program, an ongoing initiative to continue working with governments and DMOs to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.

For the Caribbean region, Airbnb found that[1]:

  • The share of nights booked for long term stays in Q1 2022 almost doubled compared to the same period in 2019.
  • In Q1 2019, almost 6% of all bookings were for long term stays, while in Q1 2022 this percentage reached almost 10%.
  • The number of nights booked for long term stays tripled in Q1’22 compared to Q1’19.

With this being said, Airbnb and the Caribbean Tourism Organization (CTO) have partnered to promote the Caribbean as a viable destination to live and work anywhere, through the launch of their “Work from the Caribbean” campaign. This Campaign is designed to highlight and promote the various destinations through a landing page that provides information on digital nomad visas for each respective country, and also highlights the best Airbnb options to stay in and work from.

This promotional landing page will be unique to others worldwide and will highlight the following 16 participating destinations as options for Digital Nomads: Anguilla, Antigua & Barbuda, Barbados, Belize, British Virgin Islands, Cayman Islands, Dominica, Guyana, Martinique, Montserrat, St. Eustatius, St. Kitts, St. Lucia, St. Maarten, Trinidad.

The steady recovery of Caribbean tourism has been driven by innovation and a willingness to seize opportunities, like the rise of digital nomads and development of long stay programmes to diversify the visitor experience in the region.  The CTO is pleased that Airbnb has identified the Caribbean as one to highlight in its global Live and Work Anywhere program, and in doing so, support the continued success of the region”.- Faye Gill, CTO Director, Membership Services

Airbnb is proud to partner again with the CTO in order to keep promoting different destinations in the Caribbean so people can work and travel within. This campaign is a new joint effort that will continue to help with the promotion of the wonderful region”. – Airbnb Policy Manager for Central America and the Caribbean Carlos Muñoz

This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism and shine a light on digital nomad programmes in their destinations. 

About Airbnb

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way.

About The Caribbean Tourism Organization (CTO)

The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

[1] Airbnb Data comparing Q1 2019 vs Q1 2022 on Long Term Stays in the CTO participating countries.

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Bartlett Calls for Full Debate on Tourism Recovery Challenge

Minister of Tourism, Hon. Edmund Bartlett today called for a full debate at the United Nations and relevant agencies on the challenges to tourism recovery, with a focus on resilience-building through funding for Small Island Developing States (SIDS) that are highly tourism-dependent but weakly resourced.

He noted that the issue of supply chain disruptions in terms of goods and services as well as human capital, due to the COVID-19 pandemic, had made the prospects of an equitable recovery challenging. Minister Bartlett was delivering his keynote address at the United Nations General Assembly Roundtable today under the theme “For People: Leaving No One Behind Through Inclusive Tourism”.

It was part of the General Assembly’s High-level Thematic Debate on “Putting Sustainable and Resilient Tourism at the Heart of an Inclusive Recovery” held at the UN Headquarters, New York. The debate was organized in collaboration with the United Nations World Tourism Organization (UNWTO), the United Nations Development Programme (UNDP), the United Nations Environment Programme (UNEP), and the United Nations Conference on Trade and Development (UNCTAD).

For further information contact:

Corporate Communications Division  |  Ministry of Tourism  |  64 Knutsford Boulevard  |  Kingston 5
Telephone: 920-4924,  |  Fax: 906-1729

Kingsley Roberts  |  Senior Director, Corporate Communications  |  Ministry of Tourism

Tel: 920-4926-30, ext.: 5990  |  Cell: (876) 505-6118  |  Fax: 920-4944

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