CTO News

More Connections to Pure Grenada from the USA with American Airlines

People living in the USA now have more options and easier connections when travelling to Pure Grenada, the Spice of the Caribbean.  Close to 100 passengers arrived aboard the second American Airlines Saturdays flight from Miami on December 22, 2018 at the Maurice Bishop International Airport. On arrival, they were greeted with sweet steel pan music, cultural dancers in traditional wear and a refreshing rum sorrel drink.

The additional flight leaves Miami International after 9:00am and arrives in Grenada after 1:00pm while the original flight on Saturdays leaves Miami at 10:45am and arrives in Grenada at 3:22pm. These flights will allow many travellers to make connections on Saturdays without having to overnight.

Passengers were appreciative of the spicy Grenadian welcome with one commenting, “we’re glad to be back” while another said ‘this is a lovely welcome.” Chief Executive Officer of the Grenada Tourism Authority (GTA) Patricia Maher was also on hand to welcome the additional flight saying, “ We are happy for the double capacity from this key gateway of Miami International Airport on Saturdays with American Airlines as we have experienced strong growth in visitor arrivals from the United States of 12.3% year to date in 2018.”

Thus far, the US market accounts for 47% of market share for stayover arrivals with the five top performing feeder markets being New York, Florida, New Jersey, California and Texas.

About Grenada

The tri-island destination of Grenada, Carriacou, and Petite Martinique is located in the eastern Caribbean just south of Barbados. Grenada is best known as the “Spice Island of the Caribbean” for its cinnamon and nutmeg production, but the lush destination draws visitors for so much more. The Pure Grenada experience beckons visitors to its 40 white sandy beaches such as the world famous Grand Anse Beach, 15 breathtaking waterfalls, 4 chocolate factories, 3 rum distilleries and more than 30 unforgettable dive sites, including the largest shipwreck in the Caribbean ‘Bianca C’ and the World’s First Underwater Sculpture Park. Grenada’s approach to hospitality is infused with a warm charm which is apparent from its luxury resorts to barefoot chic boutique hotels and villas. There are direct flights to Grenada’s Maurice Bishop International Airport from the US, Caribbean, Canada, UK and Germany making the island accessible to visitors from around the world that wish to experience Pure Grenada, the Spice of the Caribbean.

 

Media Contact

Ria Murray, Communications Officer, Grenada Tourism Authority
[email protected]

473 440 2001/2279; 473 420 2557 (mobile)

For all our recent news releases go to www.puregrenada.com/news

 

Posted in: 2019 News, Blog, Destination News

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New Year’s Message from Hugh Riley, Secretary General, CTO

BRIDGETOWN, Barbados (28 December, 2018) – As the Caribbean tourism sector prepares to welcome the New Year, we look forward to 2019 with a sense of optimism, excitement and much hope. We are optimistic because we are seeing signs that the lows which Mother Nature imposed upon us during the latter part of 2017 into 2018 are being reversed. We are excited about our prospects because of the incredible turnaround that we are seeing in the most impacted destinations. And we hopeful that the progress of our member countries and supporters can continue unabated, to maintain the momentum they developed since the storms of 2017 when everyone rolled up their sleeves and got down to work to build an improved and more sustainable product.

We are pleased to report that tourism accommodations are being rebuilt and reopened, airports are receiving their full schedule of flights with the return of airlines in full force and the diverse product offerings within our destinations are being restored.

At the same time, increases in the number of available seats, positive messaging and promotions in the marketplace have enabled the unaffected destinations to register continuous growth. The demand among international visitors is strong and Caribbean nationals have continued their quest to explore and enjoy the pleasures of their neighbouring destinations.

Regarding the cruise sector, most ports have been repaired and cruise calls have already returned to normal levels. Indeed, regional cruise visits grew in each month since May, with the region registering growth of 13.7 per cent during the May to September period and 17.1 per cent in the third quarter of 2018.

In October, the region launched a digital awareness campaign “The Rhythm Never Stops” on social media platforms such as YouTube and Facebook, coinciding with augmented airlift for the 2018/19 tourist winter season. Travel professionals and their clients received the message that the Caribbean is a resilient region with an unstoppable resolve to succeed and to keep on moving in the right direction.

For 2019, the outlook is bright for our destinations. We’re quite excited about declaring 2019 as the “Year of Festivals” in the Caribbean. Simply stated, there’s a rhythm to the region that cannot be replicated anywhere on earth. There’s no escaping the melody of nature, as gentle breezes and free-flowing fronds combine beautifully in perfect harmony; no getting away from the heavenly choruses of tides caressing magnificent world class beaches; no missing the cadence of our conversation, the tempo of our movement.

The Caribbean is a festival of rhythms and a home of festivals – music, art, literary, sailing, lights, food, rum, religious, dance – all with their own attractive rhythms.

The Year of Festivals will focus on the fascinating events that have become an integral part of the Caribbean tourism calendar. Festivals help to energize communities across the region, while giving visitors more reasons to enjoy our destinations.

Despite all there is to celebrate in 2019, we must also approach the New Year with a degree of caution since there’s still much work to be done. While preliminary data from our member countries revealed increased demand for travel to the vast majority of the 24 reporting countries, and despite a 9.1 per cent increase in arrivals in September 2018 when compared to the same month in 2017, overall our performance was still down in 2018. A third quarter decline of 3.2 per cent made this our best quarter, and the rate of tourist arrivals is now expected to slow to -1.0 per cent to -2.0 per cent – a definite sign that the tide is turning. Cruise passenger arrivals are projected to grow at an accelerated rate of around 6 per cent to 7 per cent.

Without doubt, our region is in a stronger position than it was a year ago. We are encouraged by the prospect of even greater collaboration with our partners in the industry, including the Caribbean Hotel and Tourism Association, the Florida Caribbean Cruise Association, and a range of travel professionals and industry partners who consistently offer Caribbean holiday experiences to their best clients. Our confidence is buoyed by the progress our region is making to combine its resources to bolster our competitive position internationally. The evidence is clear that a strong, unified Caribbean gives the region a global advantage which individual member-countries on their own have little chance of attaining. The success of our countries rests upon our ability to speak as a region with one strong voice.

On behalf of the CTO Council of ministers and commissioners of tourism, the board of directors, members and staff of the Caribbean Tourism Organization, I thank you for all your commitment, hard work and support in 2018, and wish you a New Year of rich blessings and prosperity.

Posted in: 2018 News, Blog, Corporate News

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The Islands Of The Bahamas Snags Two Top Best Caribbean Awards

NASSAU, Bahamas: The Islands Of The Bahamas continues to dominate tourism in the Caribbean. So says Caribbean Journal which bestowed on the destination two key awards in its Caribbean Travel Awards 2018 : Best Caribbean Destination and Best Caribbean Tourism Minister. Caribbean Journal is the world’s largest website covering Caribbean travel and tourism.

Editor and Publisher of Caribbean Journal Alexander Britell said, “The region’s tourism offering has never been more diverse or more energetic. It’s a message to the world that the Caribbean isn’t just back — it’s better than ever.”

But it is better in The Bahamas, and according to officials, the destination had the most impressive growth in the region.

“While several destinations have had particularly strong growth in 2018, none has been more impressive — or more broadly impactful — than The Bahamas,” officials said on the destination’s website.

“That’s because while the destination has seen surging airlift growth (and a powerful increase in arrivals, thanks to the full-fledged debut of the Baha Mar mega resort), this year has seen something unique for the destination: universal growth. That means growth that has been felt beyond the traditional pole of Nassau and New Providence. Indeed, islands across the Out Islands (and, crucially, Grand Bahama) are seeing strong growth — a clear sign that The Bahamas’ tourism growth is being realized across 700 islands and cays. And that’s a very powerful thing.”

Just recently, Ministry of Tourism and Aviation officials reported that stopover arrivals have soared by some 18 percent from January to October 2018. Expedia travel has also reported that room night sales have grown by 30 percent and forward bookings are up by 9.2 percent.

The Caribbean Journal says part of this success is due to Minister of Tourism and Aviation Dionisio D’Aguilar.

“While The Bahamas’ impressive growth has come from myriad sources, the destination’s surge has been expertly stewarded by Tourism Minister Dionisio D’Aguilar, who took over in the role in 2017,” officials said.

“From adding new hotels to helping to secure crucial new flights to, importantly, making a concerted effort to give The Bahamas an active regional presence in the Caribbean, both at the public and private sector levels, D’Aguilar has been at the heart of the country’s impressive growth.”

Minister D’Aguilar said that new and refurbished hotel offerings are the key to the success The Islands Of The Bahamas has had over the past year.

“We will continue to work to reach millenials as well as repeat visitors looking for authentic, unique Bahamian experiences through the natural beauty of all of our islands, strategic partnerships and promotions, media relations and attractive programs for travelers,” he said.

“Our priority will be to continue to position The Islands Of The Bahamas as a premier travel destination.”

These latest awards come on the heels of The Islands Of The Bahamas being awarded the World Travel Awards’ World’s Leading Luxury Island Destination and the World’s Leading Wedding Destination.

 

MEDIA CONTACT

Kendea Smith

[email protected]

242-397-2786

 

Posted in: 2018 News, Blog, Destination News

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Inaugural American Airlines Non Stop Service to St. Vincent & the Grenadines

American Airlines will make its inaugural non-stop flight from the Miami International Airport to the Argyle International Airport on Saturday December 15th 2018. The year-round AA 1427 service will operate on an Airbus A319 every Saturday leaving the Miami International Airport at 11:00 a.m. and arriving at the Argyle International Airport at 3:40 p.m.; the return leg of the flight leaves St. Vincent at 4:45 p.m. and arrives in Miami at 7:50 p.m.

When the service was announced in May 2018, the airline stated that its customers “will have new options to escape the cold with more seasonal and year-round flights.” Chief Executive Officer of the SVG Tourism Authority Mr. Glen Beache expressed his elation with the announcement from American Airlines says “to have direct service out of Miami is a game changer for the country. This service will make it so much easier for visitors including the diaspora to vacation in St. Vincent and the Grenadines”.  He further stated that “Miami being one of the main hubs for connections in the USA will be an excellent gateway for visitors from Atlanta, Chicago, Dallas and even the United Kingdom to access the beauty that is St. Vincent and the Grenadines.”

The American Airlines scheduled non-stop service from Miami gives visitors and Vincentians another option to travel directly to and from the destination. Currently, Caribbean Airlines operates a weekly non-stop Wednesday service from JFK International, USA and Air Canada Rouge a weekly non-stop Thursday service from Pearson International, Canada. From Sunday December 16th 2018 Air Canada Rouge will add a second weekly non-top flight to the destination; the Sunday flight will operate until April 2018. Visitor arrivals to St. Vincent and the Grenadines for the period January to September 2018 reflect an overall increase of 4.8% in stay-over visitor arrivals, with a 12.6% increase from the USA and a 12.7 % increase from Canada.

About St. Vincent and the Grenadines (SVG): A collection of 32 islands and cays in the Caribbean, St. Vincent and the Grenadines boasts the best of what the authentic Caribbean is renowned for. The Grenadines which stretch 45 miles south from the main island of St. Vincent, include eight inhabited islands: Young Island, Bequia, Mustique, Canouan, Mayreau, Union Island, Palm Island and Petit St.Vincent (PSV). The Tobago Cays (home of SVG’s national marine park) is a horseshoe shaped reef that shields five deserted islets and is known to have some of the best sailing waters in the world.  For more information on the islands of St.Vincent and the Grenadines, please visit www.discoversvg.com.

 

Posted in: 2018 News, Blog, Destination News

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Saint Lucia Tourism Authority Appoints JMCPR as Agency Of Record for U.S. Public Relations

Castries (December 14, 2018) – The Saint Lucia Tourism Authority (SLTA) has appointed Jennifer Maguire Communications & Public Relations (JMCPR) in New York City as public relations agency of record for the Authority in the U.S. Market. The agency focuses on destination, hospitality, travel and lifestyle clients.

JMCPR is responsible for building awareness about Saint Lucia in the U.S. through media relations, partnerships and promotions, highlighting experiences from its iconic Pitons to the popular Sulfur Springs and mineral baths. Building upon the “Let Her Inspire You” brand campaign, the agency will promote the island’s renowned accommodations and cuisine, couples getaways, weddings & honeymoons, family travel, wellness, adventure, arts & culture, events and niche markets. The JMCPR team is charged with garnering earned media in regional and national lifestyle, travel, niche, trade and business press.

“The Saint Lucia Tourism Authority is very happy to have JMCPR on board with us. Jennifer and her team have an extensive background and major connections in the tourism industry and we hope to leverage their expertise to position Saint Lucia atop the US market for Caribbean tourism,” said Mrs. Tiffany Howard, Acting CEO of the Saint Lucia Tourism Authority. “We are excited to see how JMCPR will use its creativity to open doors for Saint Lucia’s tourism product throughout the US market,” Mrs. Howard added.

Founded in 2011, JMCPR is a boutique public relations agency in New York City, led by Jennifer Maguire, a tourism and hospitality expert with more than two decades of experience working with tourism boards and hospitality brands. Jennifer has personally led PR activities for more than a dozen Caribbean, U.S. and global destinations, including driving results for Aruba, Bahamas and Fort Lauderdale tourism boards.

“We are honored to partner with the SLTA to bolster Saint Lucia’s presence in the U.S. market and expand awareness with a public relations program that tells the destination’s stories through creative media relations, strategic partnerships and targeted interactions,” said Jennifer Maguire, President of JMCPR.

Her forte is building and executing integrated campaigns that incorporate PR, targeted media relations, social media, special events and partnerships. Jennifer is a seasoned PR expert who thinks in headlines and develops long-term relationships with clients based on a track-record of success. Her extensive experience developing strategic tourism programs with a creative edge is illustrated by the dozens of awards and accolades she has secured for clients. Her background includes senior positions at top New York City PR agencies.

For more information about the island of Saint Lucia, call 1-800-456-3984, or 1-888 4STLUCIA or visit http://stlucia.org/.

About Saint Lucia

One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the Eastern Caribbean archipelago. The “Helen of the West Indies,” Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains – a UNESCO World Heritage Site – a tropical rainforest and one of the world’s few drive-in volcanoes.

Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Soleil Saint Lucia Summer Festival. Saint Lucia’s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties. Saint Lucia is also home to world class cruise and yachting facilities. The island is continually recognized as one of the leading Wedding and Honeymoon destinations worldwide.

 

Posted in: 2018 News, Blog, Destination News

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Saint Lucia Nominated for Four WTA Caribbean Travel Awards

Castries, December 14, 2018 – Fresh off its coronation as the 2018 World’s Leading Honeymoon Destination, Saint Lucia has been nominated for four new tourism industry awards.

In the 26th annual World Travel Awards (WTA), the destination will vie for the titles of:

  • Caribbean’s Leading Cruise Destination 2019
  • Caribbean’s Leading Destination 2019
  • Caribbean’s Leading Honeymoon Destination 2019 and
  • Caribbean’s Leading Luxury Island Destination 2019

Saint Lucia has won the Caribbean’s Leading Honeymoon Destination honour nine times since the WTA began recognising the top honeymoon hotspots in the Caribbean region in 2009. However, the destination has never won in any of the other categories in which it has been nominated.

Voting for the WTA Caribbean & North America regional awards opened on Tuesday, December 11, 2018 and will close on Thursday, January 10, 2019.  Both travel professionals and consumers are eligible to vote for each award category.

The winner in each category will be invited to attend the World Travel Awards Caribbean & North American Gala Ceremony scheduled for January 28, 2019 at Sandals Montego Bay in Jamaica. That event will take place on the eve of the 37th Caribbean Travel Marketplace, which will be held at the Montego Bay Convention Centre from January 29 – 31, 2019.

The WTA is recognised globally as the pinnacle of excellence in the travel and tourism industry and the winners represent the very best in their respective tourism focuses.

Anyone can vote by clicking on the following link WTA Caribbean Awards 2019 and registering on the WTA website.

The full list of nominations is available at 2019 World Travel Award Nominees with nominees listed in alphabetical order within each award.

 

Posted in: 2018 News, Blog, Destination News

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