CTO News

Saint Lucia ends 40th Year of Independence with over 400k Stay-over Arrivals

(CASTRIES, SAINT LUCIA) January 20, 2020 – The latest figures indicate that Saint Lucia has surpassed all previous records set with regards to stay-over arrivals. For the period January to December 2019, Saint Lucia recorded 423,736 stay-over visitors; the highest in the island’s history.

This year marked the first time that the destination broke the 400,000 mark in stay-over arrivals in a one-year period.  This is a significant achievement, as it indicates that the destination welcomed 100,000 additional visitors in nine years – an increase of 38%.

Much of the growth is being attributed to increases in airlift from the US market in particular, which this year, accounted for close to half (45%) of total stay-over arrivals – roughly 191,000 visitors.  The Caribbean emerged as the island’s second largest market claiming 20% of total stay-over arrivals, followed closely by the UK market with 19% and Canada with 10%. In total, stay-over arrivals was up 7% from the previous year, which in itself, was a record-breaking year.

This increase in arrivals was of tremendous benefit to the tourism industry, and by extension, the entire economy of Saint Lucia as it resulted in increased bed-nights, meaning more persons stayed in paid accommodation, required taxi services and enjoyed the natural sites, attractions and cuisine that the island has to offer and thereby, created more job opportunities for the local population.

In responding to the unpresented growth, Tourism Minister Hon. Dominic Fedee said, “We are not simply interested in increasing numbers but more importantly ensuring that the growth trajectory of the industry is sustainable and that it touches every facet of economic development leading to employment creation and income generation for our people.  External reports also indicate that although Saint Lucia has one of the highest Average Daily Rates (ADR) in the region, we continue to be in high demand, which only augurs well for the revenue generation capability of the destination.”

He continued, “We are extremely proud of this achievement as it clearly is the result of strong industry leadership, coupled with well thought out and targeted marketing policies and programs, that result in employment generation for thousands of Saint Lucians either on the front lines of the hospitality industry or indirectly via related industries. Surpassing the 400,000 visitor-arrival threshold truly is a fitting way to conclude the island’s recognition of its 40th year of Independence.”

The first time the country surpassed the 300,000 mark was in 2010 when the island recorded 305,937 stay over arrivals.

As we move into 2020, tourism watch agencies are forecasting measured growth expectations.

For more information about Saint Lucia, visit www.stlucia.org or call 1-800-456-3984, or 1-888 4STLUCIA

Posted in: 2020 News, Blog, Destination News

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Saint Lucia names Goodwill and Brand Ambassadors

The Government of Saint Lucia has announced the names of twelve Saint Lucians appointed as Goodwill Ambassadors and nine as Brand Ambassadors. Speaking on behalf of the Government during a press briefing Monday, Minister for Culture and Creative Industries, Senator Hon. Fortuna Belrose said that Cabinet had ratified the proposal which came out of the Cultural Development Foundation (CDF) last year. A committee was appointed to establish the terms and references for the programme which is now finalized.

“The Saint Lucia Goodwill Ambassadors programme is proposed as a tool to actualize the national cultural policy in a number of key areas,” Minister Fortuna Belrose stated. “They are citizens of Saint Lucia who have achieved international acclaim and the overall objective of the programme is to serve as a catalyst for socio-economic transformation and the development of human capital in all sectors related to the creative arts and the industries, sports,  visual arts, gastronomy and music,” the Minister went on to say.

The Ambassadors are expected to represent Saint Lucia locally, regionally and internationally by leveraging their profile and celebrity status to tap into access for growth and to forge strategic partnership between the Cultural Development Foundation and other related agencies. The Goodwill Ambassadors named include acclaimed Saint Lucian singer, musician, songwriter, producer – Ronald “Boo” Hinkson, Gordon “Commissioner” Williams – internationally renowned music producer, Taj Weekes – Reggae Music and philanthropy, English Pro Footballer –  Jermain Colin Defoe, Lavern Donaline Spencer – Olympic High jumper, Daren Julius Garvey Sammy – International Cricketer, Leslie Ferdinand – Pro Football player, Jallim Eudovic – International Sculptor, Chef Nina Compton – Internationally renowned Chef, Joseph Marcell – Actor, Dr. David Williams – Academia, Ken Chitolie – Philanthropy.

The title of “Your Excellency” will be conferred on the Goodwill Ambassadors, as well as the Saint Lucia Medal of Merit Gold. They will also be issued with an official or diplomatic passport as awarded by Cabinet and a decorated red “laissez-passer” signed by the Governor General.

In announcing the Brand Ambassadors Minister Belrose noted that it was important to ensure that there is a clear pathway for our young upcoming artisteS to leverage their talent and for us as a country to be able to recognize them.

“It is imperative that such citizens be recognized and allowed to leverage their profile/celebrity status to locate ad access opportunities for the growth and development of Saint Lucia in their respective sectors. Given that culture helps to shape the uniqueness of a destination the brand ambassadors program will provide the platform to identify individuals who are best placed to create local and international awareness of our culture, arts and creative industries,” the Minister further stated.

The named Brand Ambassadors are Soca artistes Teddyson John, Ricky T Joseph and Arthur Allain, Reggae musician – Taj Weekes, Lashley “Motto” Winter – music producer/performer, Johnick “Freezy” Leo – music performer and Johanan Dujon – Entrepreneur.

Besides the granting of the award of Brand Ambassador, these individuals will be eligible to apply for property tax exemption on the purchase of property, income tax exemption on income received from foreign sources, visa facilitation, issuance of an official passport, access to grant funding and eligibility to apply for duty free concessions.

Following the official acceptance by the nineteen individuals, the Ministry of Culture and Creative Industries will be hosting an official ceremony at which time all of the official instruments will be conferred on the Goodwill and Brand Ambassadors.

Posted in: 2020 News, Blog, Destination News

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Curaçao Tourist Board New Ajax Partner

WILLEMSTAD – January 15, 2020 – The Dutch soccer team Ajax and the Curaçao Tourist Board have reached an agreement to work together as partners, starting retroactively as of January 1, 2020 and continuing through June 30, 2023. For the first time in the team’s history, the Ajax shirt will be featuring a partner logo on the sleeve. The Curaçao Tourist Board will also be using various channels to promote the island as a tourist destination among the team’s millions of supporters.

In addition to the visibility generated by means of a logo on the shirt starting January 19 during the team’s match against Sparta Rotterdam, the agreement also includes a visit by Ajax 1 to Curaçao. Additionally, an Ajax Legends team will be traveling to Curaçao, and numerous promotional events will be organized on the island during the visit.

According to Curaçao’s Minister of Economic Development, Giselle Mc William: “Tourism is an important pillar of Curaçao’s economic development, and this cooperation with Ajax is a great way to tell our Dutch and international target groups more about Curaçao as a diverse holiday destination. We have many years of experience doing sports marketing worldwide and a partnership with Ajax, with its international reach and focus on future generations fits well with our objectives. We look forward to an excellent collaboration and are excited to receive the team in Curaçao, so that they can see for themselves how many new experiences await them on our island.”

Menno Geelen, commercial director of Ajax adds: “For Ajax, this partnership with the Curaçao Tourist Board means a welcome expansion of our commercial portfolio. Ajax and the Curaçao Tourist Board will be working to ensure that, through collaboration, the CTB’s marketing objectives are achieved. At the same time, this new partnership represents a source of income that will contribute towards Ajax’s goal of becoming a regular part of the top soccer clubs in Europe. We look forward to a long-term and successful collaboration.”

Posted in: 2020 News, Blog, Destination News

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2020 Saint Lucia Jazz Festival Announces Initial Lineup

Castries, Saint Lucia (January 14, 2020) –  At the 2020 Jazz Congress conference held at Jazz at Lincoln Center in New York City on January 13, Saint Lucia Tourism Authority and Jazz at Lincoln Center announced the official dates and artist lineup for the 2020 Saint Lucia Jazz Festival Produced in Collaboration with Jazz at Lincoln Center.

The festival, to be held in Saint Lucia on Thursday, May 7 through Saturday, May 9, 2020, follows the success of the inaugural 2019 Saint Lucia Jazz Festival Produced in Collaboration with Jazz at Lincoln Center which Jazziz magazine called “the Caribbean’s premier jazz destination.”

The 2020 Saint Lucia Jazz Festival Produced in Collaboration with Jazz at Lincoln Center will feature the finest names in modern jazz performing in venues throughout Saint Lucia’s distinct Caribbean landscape, including The Ramp on Rodney Bay and Gros Islet Park. Details about performances and more can be found at www.stlucia.org.

The three-day festival will feature world renowned artists who have performed on Jazz at Lincoln Center’s season concerts, touring initiatives, and global outposts, as well as throughout Saint Lucia Jazz Festival’s 28-year history.

To date, the diverse lineup showcases artists spanning the Caribbean, the U.K. and the U.S. including:

  • Chick Corea’s Vigilette with Carlitos Del Puerto, Marcus Gilmore and Special Guest
  • Roy Hargrove Celebration with Willie Jones III featuring Renée Neufville and Special Guests
  • Alphonso Horne and The Gotham Kings
  • Ruben Fox’s London Brass featuring Theon Cross and Mark Kavuma
  • Maher Beauroy presents WASHA!

More performances, details about ticket sales and event information to be announced.

In addition to world-class performances, the 2020 Saint Lucia Jazz Festival will feature “Artists In Education” initiatives including master classes, professional development, and live performance collaborations with Saint Lucia School of Music students and local jazz artists.

“Building upon last year’s successful inaugural year of the partnership with Jazz at Lincoln Center, the 2020 Saint Lucia Jazz Festival is a combination of premier jazz with a picture-perfect destination,” said Hon. Minister of Tourism Dominic Fedee. “Saint Lucia is thrilled to once again bring world-class performances to jazz fans and music aficionados who will travel to Saint Lucia from around the globe.”

Saint Lucia has been hosting a vibrant jazz festival annually since 1992. For more than 28 years, the festival has attracted visitors from around the world for events and concerts celebrating multiple forms of international, Saint Lucian and Caribbean jazz music. For more information, go to www.stlucia.org.

The mission of Jazz at Lincoln Center is to entertain, enrich and expand a global community for Jazz through performance, education and advocacy. With the world-renowned Jazz at Lincoln Center Orchestra and guest artists spanning genres and generations, Jazz at Lincoln Center produces thousands of performance, education, and broadcast events each season in its home in New York City (Frederick P. Rose Hall, “The House of Swing”) and around the world, for people of all ages. Jazz at Lincoln Center is led by Chairman Robert J. Appel, Managing and Artistic Director Wynton Marsalis, and Executive Director Greg Scholl. Please visit us at jazz.org; follow us on Twitter @jazzdotorg and Facebook; watch our free, global webcasts at new.livestream.com/jazz; and enjoy concerts, education programs, behind-the-scenes footage, programs and more at youtube.com/jazzatlincolncenter.

Posted in: 2020 News, Blog, Destination News

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MarryCaribbean.com and CTO Collaborate on the Ultimate Caribbean Honeymoon, Wedding and Romance Guide

New York, NY (January, 14th, 2019) – (www.MarryCaribbean.com) a subsidiary of the Global Bridal Group and the leading online resource for Romance, Destination Weddings & Honeymoons in the Caribbean in  collaboration with the Caribbean Tourism Organization (CTO) is pleased to announce an exclusive and comprehensive up-to-date E-Zine/E-Book, which will be the categorical source for all information regarding the Caribbean Honeymoon, Weddings and Romance Market.  This will be published across all Social Media Platforms to engage and inform those who seek a destination wedding, honeymoon or just a romantic adventure.  The campaign will be extended through the Fall of 2020 and will live on the Home Pages of MarryCaribbean.com and OneCaribbean.org.

This Ultimate Caribbean Honeymoon, Weddings & Romance Guide, provides the perfect environment to drive the message home for the Romance/wedding and Honeymoon markets. This Guide carries pertinent information on the following destinations, including information on updated Marriage Laws, what to do and where to go on the respective islands of Antigua & Barbuda, Cayman Islands, Curacao, Jamaica, St.Lucia and the three Islands of the United States Virgin Islands – St. Thomas, St. John and St. Croix.  All with a strong Romance/Wedding/Honeymoon market and where hospitality reigns supreme.

With approximately over 2.2 million marriages per year in the US with expenditure totaling almost US$5 billion, The Caribbean region is the most desirable romance resort destination, and with the wedding/honeymoon/romance market being the ideal generator of emotions, the time is right to position and sell the Caribbean region as a location where “Gossamer Dreams Floating on a Gentle Breeze” can be fully realized.

MarryCaribbean.com is considered the foremost authority on getting married/romance in the Caribbean and was recognized as “The World’s Best Wedding Website” in China.

Posted in: 2020 News, Allied News, Blog, Corporate News

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