CTO News

TTAL conducts Tourism Product Audit in Tobago

SCARBOROUGH Tobago, Monday May 13, 2019:  The Tobago Tourism Agency Limited (TTAL) has completed the first phase of a Tourism Product Audit, in an ongoing initiative to identify and analyze tourism product offerings on the island to determine Tobago’s strengths, gaps, and opportunities to make the destination more desirable to visitors.

This first phase of the Tourism Product Audit focused on the accommodation components of the tourism product offerings in Tobago and included a database review, direct engagement with service providers, and the collection of data through a Tourism Industry Registry.

TTAL was able to garner pertinent information about the accommodation sector arising from the Tourism Product Audit: it was revealed that Tobago has at least 3,700 rooms, offered by 580 properties. These properties include large hotels and villas, small properties offering bed and breakfast services, as well as a number of self-catering establishments.

The Audit also revealed the degree of digital integration of those properties, and the areas for development needed to optimize Tobago’s tourism accommodation sector to meet the demands of the global travel market.

CEO of the Tobago Tourism Agency, Mr. Louis Lewis, stated, “With the completion of the first phase of our Tourism Product Audit, the Agency is now in a better position to work with Tobago’s accommodation associations and tourism property owners to match potential market demand with accommodation offerings.

We intend to take a developmental and collaborative approach with our stakeholders to close the gaps identified in the Audit, and attain greater market alignment with competitive marketing strategies.”

The CEO also noted that a key element in these development efforts will be the attainment of tourism standards certification, which is another initiative being piloted by the Agency in collaboration with the Trinidad and Tobago Bureau of Standards, through the Trinidad and Tobago Tourism Certification (TTTIC) programme.

TTTIC provides assurance to visitors that tourism operators and their businesses meet standards of minimum requirements related to a product or service. This includes standards related to quality, infrastructure, regulations, and health and safety.

The Tobago Tourism Agency will continue the Tourism Product Audit with focus on other key areas of the tourism industry, including sites and attractions, events and festivals, and natural resources.

The research will provide the evidence base for a more detailed strategy and plan for improving the tourism product on the island in alignment with the new  ‘Go to Market’ strategy established by the Agency.

Posted in: 2019 News, Blog, Destination News

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CTO Expands Black Tie Awards Gala to Honour Influencers

BRIDGETOWN, Barbados (xx May, 2018) – The Caribbean Tourism Organization (CTO) has announced the finalists for the Caribbean Travel Media Awards, which will be held at the Wyndham New Yorker on 7 June during Caribbean Week NewYork (#CWNY2019). It is the second incarnation of the expanded media awards programme which the CTO has staged for the past two decades to honour travel journalists and other professionals whose exceptional work has raised the profile of the Caribbean brand and helped the region achieve its tourism goals.

New in 2019, the CTO has added the ‘I Have Influence’ award to the contest in recognition of the growing number of influencers who contribute to telling the Caribbean’s story.

A distinguished panel of media and industry judges led by veteran travel journalist Mark Orwoll (pictured right) were enthusiastic about the quality of work represented, indicating that the prestigeous competition attracts a higher calibre of submissions each year.

“The Caribbean has long inspired artists, designers, and vacationers of all sorts with its vibrant culture and laid-back atmosphere. The media entries our committee reviewed make it abundantly clear that the region is also a powerful muse for the journalists, photographers and influencers who motivate travel decisions and contribute to the Caribbean’s status as the world’s leading warm weather destination,” said Orwoll.

A contest in which readers can select the winner for the Oh My Word, I Blogged! Best Caribbean Travel Blog Posting will continue to allow voting through 18 May, 2019.

For the remaining categories, the following finalists have been selected:

I Couldn’t Have Written It Better Myself: Best Feature Article in a U.S.-based Consumer Newspaper

  •   Kristin Emery: “Paradise Found: Unspoiled and Undeveloped in St. Kitts.” – Observer-Reporter (Southwestern PA)
  •   Lawrence Millman: “Mayaguana, a World Away and Worth the Trip.” – Boston Globe
  •   Christopher Muther: “How Martinique’s Rum Became Certifiably the Best in the Caribbean” – Boston Globe

Been There, Wrote That: Best Feature Article in a U.S.-based Consumer Magazine

  •   Emma Glassman Hughes: “Artists in Barbados Reveal the Beauty of Negative Space” – Here Magazine
  •   Larry Olmstead: “Catch It If You Can” – Celebrated Living
  •   Tony Perrotett: “The Martinique Mystique: Why Americans Are Suddenly Flocking to This Gorgeous Caribbean Island?” – Travel + Leisure

Inner Circle King/Queen: Best Feature Article in a U.S.-based Trade Publication

  •   Gay Nagle Myers: “Romantic Escape at Sandals Royal Barbados” – Travel Weekly
  •   David Swanson: “Visiting a Sandals Resort as an LGBT Couple” – TravelAge West
  •   Ed Wetschler: “Jamaica: News for Travel Agents” – Recommend

Oh Snap! Best Photograph in Conjunction with a Feature Article

  •   Raymesh Cintron: photo accompanying “We Want to Show the Islands as They Have Never Been Sceen Before” – Cacique
  •   Brian Finke: photo accompanying Marta Cerdà’s “Razing Cane: To Taste Haiti’s Small Batch Rum is to Cut to the Heart of What Makes the Island Worth Exploring” – AFAR
  •   Jeff Mayers: photo accompanying Marshelle Haseley’s “Trinidad Carnival…More Than Meets The Eye” – Panache

Golden Mic: Best Feature Broadcast

  •   Jason Kidd: “Live from Sandals Grenada with Ria Murray” – WRQX Mix 107.3
  •   Donna Perkins: Episide on Negril, Jamaica – Andiamo Uptown
  •   Ryan Seacrest: Segment on The Bahamas – Live with Kelly and Ryan

Virtual Visitor Award: Best Feature in an Online Publication (not including blogs)

  •   Sarah Greaves-Gabbadon: “This All-Inclusive Resort in Jamaica Offers Unlimited Spa Treatments” – Islands.com
  •   David Molyneaux: “Barbados Offers Beaches, Cricket Matches, Local Rums and a Glimpse of Jewish History” – MiamiHerald.com
  •   Tik Root: “How One Country Is Restoring Its Damaged Ocean” – NationalGeographic.com

I Have Influence: Best Executed Influencer Campaign That Delivered Results Based On Agreed Objectives

  •   Silvia Lawrence: Guyana
  •   Francesca Murray: Jamaica Food and Drink
  •   Enocha Tellus: Pure Grenada

Up the Social Ladder: Best Social Media Marketing Campaign by a CTO Member Country

  •   Bahamas: #NoFilter infuencer campaign by Bahamas Ministry of Tourism
  •   Jamaica: #JoinMeInJamaica digital marketing campaign by Jamaica Tourist Board
  •   Martinique: #MakeItMartinique campaign in conjunction with Uncommon Caribbean

Look, I’ve Gone Social: Most Outstanding Social Media Coverage of an Event or Activity (by a journalist or influencer)

  •   Chelsea Davis: Barbados Crop Over Festival
  •   Lebawit Girma: Barbados Food & Rum Festival
  •   Francesca Murray: Grenada Chocolate Festival

Me Too! I Rediscovered Home! Best Feature by a Diasporan Journalist in U.S. or Caribbean Media

  •   Kevin Williams: “Rum Making with Appleton Estate’s Master Blender” – Caribbean Life

No Anansi Story! Best Feature by a Caribbean-based Journalist (that appeared in Caribbean-based media)

  •   Catherine Morris: “Soufriere Models Community Tourism” – St. Lucia Star
  •   Ricqcolia Phillip: “UberSoca Cruise: The CARICOM of the Soca Experience” – Loop
  •   Leisha Wong: “Island Inspired” – Cayman Airways Skies

CTO assembled a panel of expert media and travel industry judges to review submissions and determine the award-winners, led by head judge Mark Orwoll:

  • Mark Orwoll is a veteran travel journalist who was on the staff of Travel + Leisure for 29 years, including stints as managing editor and international editor. As a staff writer, he wrote scores of articles for the print edition, as well as a daily online travel advice column for travelandleisure.com. As an editor, he has worked with such travel writing luminaries as Bill Bryson, Paul Theroux, and Jan Morris. Mark is also well known for his hundreds of broadcast appearances as a travel expert on NBC’s Today, CBS’s Early Show, ABC’s Good Morning, America, and numerous other local, national, and international TV programs. Mark has taught feature writing at Media Bistro, and for many years was an adjunct professor in the NYU master’s in publishing programme. He is a member of the Society of American Travel Writers and the New York Travel Writers Association. As an independent journalist, he has written for Condé Nast Traveler, United Airlines’ Hemispheres, Frommer’s Travel, The Travel Channel, Robb Report, Town & Country, and numerous other print and online publications. In his free time, Mark plays lead guitar in a rock band and tends the fish in his backyard koi pond.
  • Tiffany Dowd, Founder and president, Luxe Social Media, advises luxury travel brands on social media marketing and online strategy and was recognised among the “25 Best Luxury Digital Experts To Follow.”
  • Tony Fraser is a veteran journalist with over 40 years of experience, a graduate in journalism, history, sociology, politics and economics, and international affairs, and part-time lecturer in journalism at the University of the West Indies, St Augustine campus.
  • Pauline Frommer is the Co-president of Frommer Media LLC with her father Arthur Frommer. She is the publisher of both the Frommer Guidebooks and Frommers.com, and the co-host of the Frommer Travel Show on both WABC and Radio America.
  • Terry Gallagher is president of  Lou Hammond Group, New York, a destination marketing leader with over 30 years’ experience planning and implementing strategic campaigns in the travel industry that have resulted in award-winning placements.
  • Fran Golden is is an award-winning travel writer. She is a frequent contributor to Bloomberg Pursuits, Virtuoso Life and Condé  Nast Traveler, among other publications, and co-author of several cruise travel books including Frommer’s EasyGuide to Alaskan Cruises and Ports of Call and Frommer’s EasyGuide to River Cruising.
  • Mark Edward Harris is the award-winning photographer behind books such as “The Way of the Japanese Bath” and “Inside North Korea” as well as a travel/documentary photojournalist whose work appeared in Vanity Fair, Condé Nast Traveler, National Geographic Traveler, Islands, Marie Claire and The New York Times.
  • Josh Kahn is a well-respected tourism industry consultant and public relations specialist at award-winning boutique agency KTCpr as well as immediate past chairman for the prestigious New York Chapter of the Pacific Asia Travel Association (PATA).
  • Norie Quintos is an award-winning journalist and editor at large for National Geographic Travel Media. She also helps destinations and travel companies find and tell their stories as a consultant on communications strategy, media relations, custom content and messaging.
  • James Shillinglaw, founder and editor-in-chief of Insider Travel Report, has been covering the travel industry for nearly 30 years for a number of trade publications. His new online newsletter delivers an insider perspective on the travel industry. He’s also a highly sought after industry speaker and panel moderator.

Winners will be announced at the Caribbean Tourism Industry Awards Gala during Caribbean Week NewYork, an elegant awards ceremony and dinner on Thursday, 6 June, 2019.

Tickets are available for $300 per person or $2,750 for a table seating 10 persons.

About Caribbean Week New York:

Caribbean Week New York is the largest regional tourism activity in the New York area. Artistes, performers, celebrity chefs, the Diaspora, investors and other strategic partners join government officials and the media for a week of festivities designed to raise awareness of the Caribbean’s diverse tourism industry and provide opportunities for member destinations to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to travel agents and the media who influence key travel demographics.

Caribbean Week is supported by: Academy Engraving, American Express, Antigua and Barbuda, Barbados, Bedessee Sports, The British Virgin Islands, Bloomingdale’s, Blue Waters, Calabash Cove Resort & Spa, Cayman Islands, Cititech Solutions, Coyaba Beach Resort, Cool Tech Air Conditioning and Refrigeration LLC, Delta Airlines, Dominica, Doctor’s Cave, Four Season Resort Nevis, Grenada, Jamaica, James Beard Foundation, JetBlue, Lightspeed Reservation system, Martinique, Ocean Terrace Inn, Round Hill Hotel and Villas, Sandals, St. Vincent and The Grenadines, Saint Lucia, The Wyndham New Yorker Hotel, Travel+Leisure, Williams-Sonoma.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call +1212-636-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

Posted in: 2019 News, Blog, Caribbean Week, Media Awards

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Saint Lucia Shares Sports Illustrated Swimsuit 2019 Cover with Alex Morgan

CASTRIES, SAINT LUCIA (May 8, 2019) — The Caribbean island of Saint Lucia — the only country in the world named after a woman — is proudly featured on the cover of the historic Sports Illustrated Swimsuit 2019, a groundbreaking issue which includes members of the U.S. Women’s National Soccer Team and model Halima Aden, the first Muslim model to wear a hijab and burkini in the magazine.

Saint Lucia and Marigot Bay Resort and Marina welcomed a star-studded lineup of players from the U.S. Women’s National Soccer Team for the location shoot, including Abby Dahlkemper, Crystal Dunn, Alex Morgan and Megan Rapinoe. The award-winning Marigot Bay Resort and Marina was handpicked by the VIP team for its luxurious accommodations, sweeping tropical bay views and five-star amenities. The destination provided an eye-catching setting for the 56th annual issue, with its signature Piton mountains and distinct beaches with palm tree-lined coves.

Shoot locations featured the most iconic and memorable sites of Saint Lucia as a backdrop, including the Piton mountains. Models were photographed enjoying the black volcanic sand beach at Anse Chastanet, the clear turquoise waters of Anse Mamin beach, the lush Toraille Waterfall and the secluded Roseau Beach with verdant banana fields in the background. These spots provided the Sports Illustrated Swimsuit 2019 team with opportunities to photograph models in the same uncrowded and breathtaking locations that visitors from around the world enjoy on their own Saint Lucia vacations.

“The lush topography of St. Lucia never disappoints. The striking landscapes are one of our favorites in the Caribbean,” says SI Swimsuit Editor MJ Day.

Marigot Bay Resort and Marina hosted the models and crew, providing the world-class accommodations suited to the VIP team during the shoot. This coveted vacation spot was the ideal jumping off point to explore all Saint Lucia has to offer, including everything from chartering a private yacht from Marigot Marina, relaxing with a treatment from the resort’s new indigenous spa menu, taking in the expansive views of the bay and lush tropical gardens, basking in the sun at the two on-property infinity pools, and enjoying local cuisine at the four on-site dining venues.

“As the only nation in the world named after a woman, we proudly welcomed the renowned Sports Illustrated Swimsuit models and team back to Saint Lucia,” said Honourable Dominic Fedee, Tourism Minister for Saint Lucia. “Our destination is unlike any other, with its distinct combination of lush rain forest paired with 100 pristine miles of uncrowded beaches — a perfect backdrop for the powerful women of Sports Illustrated Swimsuit 2019, including the U.S. Women’s National Soccer Team.”

“It was a true honor for Marigot Bay Resort and Marina to be selected as the host hotel in Saint Lucia for the coveted 56th edition of the Sports Illustrated Swimsuit issue,” said Perle Flavien, Director of Operations at Marigot Bay Resort and Marina. “It was our absolute pleasure to have the inspirational stars of the U.S. Women’s National Soccer Team stay with us, as they took a break in their rigorous training to visit our island. We can’t wait to cheer them on in the FIFA Women’s World Cup this summer.”

Saint Lucia also was featured in the 2014 issue, making this the second time that the destination was chosen by the prestigious magazine as a setting for the global pop culture phenomenon that is the Sports Illustrated Swimsuit issue. Most famous for its natural beauty and pristine beaches with clear Caribbean waters, visitors to Saint Lucia enjoy the highly-Instagrammed natural mud baths; world-class diving and snorkeling; and natural wonders including Tet Paul Nature Trail and the signature Pitons.

To see Saint Lucia and Marigot Bay Resort and Marina in Sports Illustrated Swimsuit 2019, check newsstands on May 8 or go to www.si.com/swimsuit.

About Saint Lucia: Saint Lucia is nestled halfway down the Eastern Caribbean archipelago and known for its natural beauty and diverse attractions, including the signature Piton Mountains (a UNESCO World Heritage Site), a tropical rainforest, the mud baths at Sulfur Springs Park and one of the world’s few drive-in volcanoes. Culturally rich offerings include quaint coastline fishing villages and the annual Saint Lucia Jazz Festival, programmed in 2019 by world-renowned Jazz at Lincoln Center. A wide range of accommodations includes five-star hotels, all-inclusive resorts, intimate inns and value-oriented properties. Saint Lucia is continually recognized as a leading wedding and honeymoon destination. Learn more at www.stlucia.org and follow on Instagram, Facebook and Twitter.

About Marigot Bay Resort and Marina, Saint Lucia: Located alongside St. Lucia’s Marigot Bay, Marigot Bay Resort and Marina boasts 124 suites, featuring spacious balconies and extensive views of either the bay or lush tropical gardens, with many rooms offering private hot tubs. The Grill at 14°61° offers thoughtfully prepared farm to fork dining under the leadership of Executive Chef Billy Boyle, while guests enjoy breathtaking views of Marigot Bay. An intimate Rum Cave houses specialty local rums and offers rum tasting classes in a space reminiscent of an authentic distillery. Guests are afforded even more luxury at the award-winning onsite Spa Village, which utilizes indigenous ingredients, with signature treatments connected to the phases of the moon. Marigot Bay Marina accommodates some of the most luxurious mega yachts in the world, and guests of the resort are able to arrange exclusive charters. Learn more at www.marigotbayresort.com and follow on Instagram, Twitter and Facebook.

ABOUT SPORTS ILLUSTRATED SWIMSUIT

SPORTS ILLUSTRATED Swimsuit (www.si.com/swimsuit) reaches more than 70 million US adults annually and more men ages 18 to 34 than the Super Bowl. The iconic brand spans 16 product extensions, along with a vibrant experiential marketing business. Since debuting in 1964, Swimsuit has become a pop culture phenomenon and a revered launching pad for successful careers in TV, fashion, business and film. The fashion industry describes SI Swimsuit as the “Oscars of Swimwear,” as an appearance in the issue is a crowning achievement for swimsuit and accessory manufacturers.

 

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Saint Lucia Tourism Authority Expands its Caribcation Brand

CASTRIES, May 10, 2019 – The Saint Lucia Tourism Authority (SLTA) has launched its new website designed especially for the Caribbean market, www.caribcation.org

The new site was officially unveiled to local and regional media partners on Friday, May 10, 2019 at Harbor Club – Curio Collection by Hilton.

The website features a fusion of video and images and captures iconic sites and properties around the island.

www.caribcation.org will ideally compliment the Caribcation brand, which was rolled out as a summer promotion in 2017 welcoming 76,349 visitors. By 2018, it quickly grew into a standalone brand with 77, 548 visitors.

Visitors to the site will be able to search for tourism operators, view upcoming events on the island via an interactive calendar, and benefit from special offers of hotels, restaurants and sites around the island.

Additionally, viewers will be able to stay up to date with @caribcation social media updates.

“With Saint Lucia touting its position as the fastest growing regional destination, the Caribbean market has played its part in attaining such success. Our aim is to continue offering Caribbean consumers the option to choose Saint Lucia as their favored retreat spot throughout the year.” Said SLTA’s Marketing Manager for Caribbean and Events, Christopher Gustave.

The Saint Lucia Tourism Authority anticipates that the new website will substantially improve internet visibility. The site will also assist the Authority with marketing and promotional efforts throughout the Caribbean region.

Follow Caribcation on Facebook: https://www.facebook.com/Caribcation/ Instagram: https://www.instagram.com/caribcation/

#Caribcation #Saintlucia

Photo  &   Video  Please see website videos via link: ( Use Video 6 for upload)  https://www.dropbox.com/sh/ic60qeqmy5985hi/AACMVUkF2AFsIjfZ5Sel_TDja?dl=0

 

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Tobago to be featured on National Geographic Traveller

The Tobago Tourism Agency Limited (TTAL) has engaged National Geographic Traveller – the UK edition of one of the most iconic and widely read magazines in the world – to capture content in Tobago and feature the destination on their print and digital platforms.

A release from TTAL said a production team from National Geographic was taken around the island by their officials in the past week to experience and capture elements of Tobago’s food, culture, adventure and local encounters, as well as the amazing nature, pristine coastline and other landmarks on the island.

 

Read more.

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Former Minister, Two Directors of Tourism Among Recipients of CTO Allied Members Awards

Former Grenada tourism minister Brenda Hood is among six stalwarts of Caribbean tourism to be honoured by the Caribbean Tourism Organization (CTO) allied membership at the Travel Industry Awards Dinner during Caribbean Week New York (#CWNY2019) next month.

Hood is the chairman of the Grenada Tourism Authority, and has served at various stages during her career on the CTO’s human resources technical committee, and the boards of the then Caribbean Disaster Emergency Response Agency (now the Caribbean Disaster Emergency Management Agency) and the Inter-Parliamentary Forum of the Americas.

She, along with Colin James, chief executive office of the Antigua & Barbuda Tourism Authority, will receive the Allied Award for outstanding contributions to the region’s development.

The Allied Award was established in 2005 to recognise individuals within the CTO family – government, airline, cruise line, allied and affiliate members and CTO staff – who have done an extraordinary job of contributing, in a tangible way, to the sustainable development of the region.

Tourism director of the Cayman Islands, Rosa Harris, along with Laura Davidson, president and founder of Laura Davidson Public Relations, will be celebrated with the Jerry Award for the passion with which they serve the region.

Established in 1997 in memory of the late Jerry Magit who represented the allied members on the CTO’s board of directors, the Jerry Award recognises people who demonstrate a passion for the region and have dedicated time, energy, financial, and other personal and professional resources to its development.

Meanwhile, Noel Mignott, president and chief executive officer of The PM Group, and Annette Stowe, internet and conference administrator at CTO-USA, Inc., will receive the Special Recognition Award for high performance. This award honours high-performance individuals whose contributions, particularly in the last year, have truly made a difference among the region or Caribbean community and/or industry. It is not limited to service directly in the travel arena, but for service in any ancillary industry that supports tourism and brings continuous positive recognition to the region.

In addition to the CTO allied membership awards, CTO will announce the winners of the travel media awards and will present its Lifetime Achievement Award, its Distinguished Caribbean Citizen Award and its Award of Excellence, among others, while Jamaica will present the Marcella Martinez and the Marcia Vickery-Wallace awards.

The Travel Industry Awards Dinner will take place on Thursday 6 June from 7 – 10 p.m. at the Wyndham New Yorker (481 Eighth Avenue). Tickets for the dinner can be purchased online only via https://www.caribbeanweek.com/events/caribbean-tourism-industry-awards-dinner/.

 

About Caribbean Week New York:

Caribbean Week New York is the largest regional tourism activity in the New York area. Artistes, performers, celebrity chefs, the Diaspora, investors and other strategic partners join government officials and the media for a week of festivities designed to raise awareness of the Caribbean’s diverse tourism industry and provide opportunities for member destinations to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to travel agents and the media who influence key travel demographics.

Caribbean Week is supported by: Academy Engraving, American Express, Antigua and Barbuda, Barbados, Bedessee Sports, The British Virgin Islands, Bloomingdale’s, Blue Waters, Calabash Cove Resort & Spa, Cayman Islands, Cititech Solutions, Coyaba Beach Resort, Cool Tech Air Conditioning and Refrigeration LLC, Delta Airlines, Dominica, Doctor’s Cave, Four Season Resort Nevis, Grenada, Jamaica, James Beard Foundation, JetBlue, Lightspeed Reservation system, Martinique, Ocean Terrace Inn, Round Hill Hotel and Villas, Sandals, St. Vincent and The Grenadines, Saint Lucia, The Wyndham New Yorker Hotel, Travel+Leisure, Williams-Sonoma.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call +1212-636-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

Posted in: 2019 News, Blog, Caribbean Week

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