CTO News

INDUSTRY LEADERS TO ADDRESS TOURISM MARKETING CONFERENCE ON WED., 6 JUNE, DURING CARIBBEAN WEEK NY

NEW YORK, NY (1 June 2018) – Caribbean tourism marketers, policymakers and practitioners will be privy to the latest tactics and best practices in marketing and brand reputation at the marketing conference during the Caribbean Tourism Organization’s (CTO) Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18). Themed “New Markets. New Products. New Opportunities. The World Needs the Caribbean,” the conference will take place on Wednesday, 6 June 2018, 8:00 a.m. – noon at the Wyndham New Yorker (481 Eighth Avenue).

During the event, some of the most influential travel industry experts in the U.S. will provide detailed guidance about how to select and leverage well-known tools and platforms during times of constant change, to encourage travel and loyalty to the region.

Now in its 22nd year, the conference – which is organized and hosted by the CTO Allied members – will be moderated by Rosa Harris, Director of Tourism for the Cayman Islands and attended by ministers, commissioners, directors of tourism and other members of the tourism sector.   The Allied members have assembled a line-up of some of the most innovative minds in business to share with participants, how the Caribbean can seize new opportunities to maximize revenue potential from expansion into new markets as well as cutting-edge market intelligence, trends that drive product innovation and new approaches that fuel sustainable tourism development.

The Caribbean Tourism Marketing Conference, which includes breakfast and lunch, is open to the public. To register, visit HERE.

“We have a stellar line-up of speakers to offer guidance to attendees to capitalize on their marketing opportunities,” said Sylma Brown, Director, CTO-USA, adding: “Every year the Allied Members, led by Jacqueline Johnson, devote considerable time to developing a program that provides relevant takeaways for the attendees.”

Presenters for this year’s conference include:

  • Cees Bosselaar, Vice President Business Development at Phocuswright, will kick-off the morning with an opening presentation on the Overview International Travel Market and the Caribbean’s role in the Marketplace.
  • Brian Staffa, Cannabis Operations Expert, Partner and Chief Operator, BSC Group will be speaking about Profiting from the Legalized Cannabis Business
  • Sallie Fraenkel, President, Mind Body Spirit Network, will discuss the topic How Lucrative is the Wellness Market?
  • David Appleby, Director, Latin America & Caribbean Routes & ASM UBM, will talk about Americas Airline Industry Outlook and Recent Caribbean Global Passenger Traffic Trends & Development
  • Scott Wiseman, President of Travel Impressions, will speak about Post-crisis Rejuvenation of the Caribbean Brand

About the Experts

Cees Bosselaar is Vice President Business Development at Phocuswright, one of the leading research companies in the global travel, tourism and hospitality industry. In addition to working with hotels, airlines, cruise lines and other suppliers, Bosselaar is a destination marketing specialist and helps national tourist offices worldwide formulate successful strategies, including Brand USA, German National Tourist Board, China National Tourism Office, and others. Bosselaar has 30 years’ experience in the global travel industry including executive positions at the Netherlands Board of Tourism in New York, Uniworld River Cruises in Los Angeles and StarCite/Lanyon in Philadelphia.

Scott Wiseman leverages a uniquely balanced background in sales, marketing, and operations for his responsibilities as President of Travel Impressions. In what is one of North America’s largest and most prominent agent-only, high-end global tour operators, Wiseman’s deeply ingrained emphasis on customer service is one that resonates strongly with the brand and its customers. Wiseman’s range of experience has spanned multiple decades and responsibilities. Past appointments have included executive positions at various luxury tour operators, his most recent role being President of Cox & Kings, The Americas. Wiseman also served as President of luxury adventure safari provider Abercrombie & Kent USA. Wiseman’s medley of experience has made him a valuable board member for the United States Tour Operator Association (USTOA) as well as an in-demand public speaker on matters of the industry.

Brian Staffa is a Partner and Chief Operator of BSC Group, a distinguished and forward-thinking cannabis consulting firm with an international client base. BSC Group leads operations through concept creation, build-out, and expansion phases, helping them become and remain competitive as the industry grows and consolidates. BSC Group also advise private equity investors and funds, and ancillaries like enterprise seed-to-sale software companies, insurance firms, and law firms, helping them make profitable decisions on their way in and out of the space.

Sallie Fraenkel is the founder and President of Mind Body Spirit Network, a company that brings together like-minded individuals through events and travel. Former CMO & COO of SpaFinder and EVP of the Global Spa and Wellness Summit. Fraenkel has over 30 years of experience in the spa, wellness and entertainment industries. Fraenkel draws upon expertise of many professionals with whom she has collaborated during her career. She values creativity, ingenuity, authenticity and integrity in her work and that of others.

David Appleby is the Director of Latin America and the Caribbean for British aviation companies Routes and ASM, both of which are part of United Business Media (UBM) plc portfolio. After attending the University of Newcastle-Upon-Tyne, David started working for US Airways in 2001, initially with corporate accounts for the airline’s Spain-US operations and later expanded into the Mexican market upon US Airways’ launch of services to Mexico City. In 2005, Appleby was promoted to Analyst, a role which he performed for two and a half years prior to joining Routes in 2007. He was relocated in March 2008 to Mexico in order to build and lead the Latin American and Caribbean business for Routes, within the region. During this time, he was able to significantly expand the business, leading to a much increased Latin American and Caribbean representation in all areas of route development activity which brought about key benefits for the region, over time. In 2011, his remit expanded to include the route development consultancy arm of the business, ASM, where he currently provides route development consultancy, analytical and training services for clients. Appleby has played a key role in establishing numerous air services for clients around the region using his wide ranging aviation and analytical experience. He was relocated in August 2015 to Miami, FL where he is currently based.

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at https://www.caribbeanweek.com/events.

About Caribbean Week New York

Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.

Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Bloomingdale’s, Calabash Cove Resort & Spa, St. Lucia, Caribbean Airlines, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dolphin Cove, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, TripAdvisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), and Williams Sonoma. Media Sponsors: Meredith Corporation, UBC Network, and Zee TV.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call (212) 635-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

Posted in: 2018 News, Blog, Caribbean Week

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BUSINESS, JOURNALISTIC EXCELLENCE TO BE RECOGNIZED AT AWARDS DINNER AT CARIBBEAN WEEK

NEW YORK, NY (1 June 2018) – During Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18), the Caribbean Tourism Organization (CTO) and its Allied Members will bestow special honors on nine industry and business professionals in addition to 12 travel influencers from the media, during its Caribbean Tourism Industry Awards Dinner and Fashion Show. The event, taking place on Thursday, 7 June, from 6:30 – 10 p.m. at the Wyndham New Yorker (481 Eighth Avenue), is co-sponsored by Jamaica and will feature Haitian-American Marlie Hall, an award-winning broadcast journalist and entrepreneur, and former correspondent for CBS News, as Master of Ceremonies.

“It is with both respect and admiration that we recognize these business and industry icons for their tireless commitments – often beyond the call of duty – to the development of a sustainable Caribbean tourism product” said Sylma Brown, Director, CTO-USA.

The following awards will be presented at this year’s ceremony:

Allied Award 2018

Joy Jibrilu, Director General of Tourism, Bahamas Ministry of Tourism

Johnson JohnRose, Communications Specialist, CTO

The Jerry Award

  1. Eaundre Skeete, Senior Business Development Manager, Barbados Tourism Marketing Inc.

Special Recognition Award

Marie Rosa, Vice President of Adams Unlimited

Joy White, CEO, SkyGlo Travel

Award of Excellence

Brian Major, Travel Journalist & Executive Editor, TravAlliance

Solomon Herbert, Publisher, Journalist and Photographer, Black Meetings & Tourism

Distinguished Caribbean Citizen Award

Dr. Roy A. Hastick, President and CEO of the Caribbean American Chamber of Commerce and Industry (CACCI)

Caribbean Adventure Ambassador Award

Rowan Garel, 2018 Caribbean Adventure Ambassador

CTO Travel Media Awards:

Winners in the 12 categories of the Media Awards will be announced at the event.

Additionally, Jamaica will present the Marcella Martinez and the Marcia Vickery-Wallace Awards during the ceremony.

Bios and additional information about all of the evening’s award winners and media finalists can be accessed HERE.

To reserve your seat at the dinner, click HERE.

About the Awards

  • Established in 2005, the Allied Award is presented to an individual among the CTO family – Government Member, Carrier Member/Airlines and Cruise Lines, Allied Member (which includes hotels, tour operator, marketing company, newspaper, magazine or television), Affiliate Members and CTO staff – who has done an extraordinary job of contributing, in a tangible way, to the sustainable development of the region.
  • Conceived in 1997 in memory of the late Jerry Magit who represented the Allied members on the CTO Board of Directors, the Jerry Award recognizes an individual who has demonstrated a passion for the development of the region and has dedicated time, energy, financial, and other personal and professional resources to its development.
  • The Special Recognition Award honors a high-performance professional whose contribution, particularly in the last year, has truly made a difference among the Region or Caribbean community and/or industry. It is not limited to service directly in the travel arena, but for service in any ancillary industry that supports tourism and brings continuous positive recognition to the Region.
  • This year CTO will also present Awards of Excellence, the Distinguished Caribbean Citizen Award and the Caribbean Adventure Ambassador Award.
  • Established in 2004, the Marcella Martinez Award is presented annually for unparalleled achievement in the design and implementation of successful programs to strengthen and support Caribbean tourism. The award is named in honor of Jamaican Marcella Martinez, who dedicated her extraordinary career as a public relations professional to the promotion of tourism to the Caribbean.
  • The Marcia Vickery-Wallace Award was established in 1987 as a tribute to Marcia Vickery-Wallace, former editor of Brides Magazine. Each year the Jamaica Tourist Board, in conjunction with the CTO, dedicates an award in her memory to a journalist who has followed in her footsteps with the same dedication to promoting the Caribbean region.

“While it is always important to show appreciation to industry professionals for their contribution to the development of our tourism product, Caribbean Week takes on special meaning when the awards are presented in New York, a major media and Caribbean tourism market, in the presence of peers and top Caribbean tourism officials and executives,” noted Brown, adding: “It is both an honor and a privilege to present these accolades.”

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at https://www.caribbeanweek.com/events/.

About Caribbean Week New York

Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.

Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Bloomingdale’s, Calabash Cove Resort & Spa, St. Lucia, Caribbean Airlines, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dolphin Cove, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, TripAdvisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), and Williams Sonoma. Media Sponsors: Meredith Corporation, UBC Network, and Zee TV.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call (212) 635-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

Posted in: 2018 News, Blog, Caribbean Week

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The Cayman Islands Promises “Worry Free Hurricane Guarantee” for Caribbean Getaways this Season

Grand Cayman, Cayman Islands, June 1, 2018 – The Cayman Islands prides itself in providing travellers with unrivalled vacation experiences and allowing guests to be unburdened by the stresses of everyday life. With an unpredictable hurricane season around the corner, the Cayman Islands Department of Tourism continues to give its visitors peace of mind with the destination’s “Worry Free Hurricane Guarantee,” a specialty promise made by on-island partners to cover any cancellations made prior to arrival and compensation if vacation time is cut short due to inclement weather during a Cayman Islands getaway.

In anticipation of an active hurricane season, the destination launched its annual Worry Free Hurricane Guarantee to put travellers’ minds at ease, knowing they can book a getaway to the Cayman Islands and receive cancellation coverage in the event of a storm.

The Worry Free Guarantee includes a full refund of accommodation fees at participating hotels, condos and villas island-wide, with a maximum one-night penalty at most for cancellations made up to 48 hours prior to check-in as soon as a hurricane watch is issued by authorities. Additionally, many properties on-island are offering a free replacement stay throughout the summer months, allowing guests to rebook for the same duration as the initially-booked stay, regardless of how many days were affected by a hurricane or storm.

“In the Cayman Islands, we strive to not only provide unforgettable and relaxing vacations, but most importantly through this generous programme, we offer our guests a seamless solution for when travel disruptions occur,” said Mrs. Rosa Harris, Director of Tourism for the Cayman Islands. “It’s Caymankind to give peace of mind, and with our Hurricane Guarantee, I am pleased we can provide travellers relief knowing they can plan a vacation to our beautiful islands despite seasonal considerations and inclement weather.”

An array of hotels, condominiums and villas across Grand Cayman, Cayman Brac and Little Cayman are participating in the Worry Free Hurricane Guarantee. This program is available only through participating hotels and resorts. For a list of properties and their respective policies, go to https://www.visitcaymanislands.com/en-us/about-cayman/weather/hurricane-guarantee. For detailed property guarantees, please visit the individual property web sites or contact them directly.

Posted in: 2018 News, Blog, Destination News

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CARIBBEAN CULTURE, FASHION & CULINARY ARTISTRY ENHANCE CARIBBEAN WEEK 2018 EVENTS (#CWNY18)

NEW YORK, NY (25 May 2018) – Vibrant colours, authentic cuisine and Caribbean fashion will be on display in the Grand Ballroom at the Wyndham New Yorker Hotel as five Caribbean American designers and an exceptionally talented Caribbean chef will be featured during the Caribbean Tourism Industry Awards Dinner and Fashion Show on Thursday, 7 June 2018 from 6:30 p.m. – 10:00 p.m. as part of Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18) hosted by the Caribbean Tourism Organization (CTO).

Rejuvenation – A Caribbean American Fashion Showcase will feature industry veteran Malchijah Hats from Guyana, d’Marsh Couture headed by Jamaican designer Glenroy March, Haitian fashion designer Berny Martin’s CatouWear, and high-end women’s brand apparel Fashion Sixty4’s Samanta Samuel from Trinidad and Tobago. The fashion show will be presented by JLC PRoductions, in association with EventsWorks and TSD Image.

“For decades, the Caribbean has been a source of inspiration to fashion designers, movie makers and other artists globally, however, the creatives of the Caribbean have yet to capitalize, en masse, in their own vibrant creativity. Surely in this Year of Rejuvenation, we should all agree that the time has indeed come for the Caribbean to shore up its sustainable diversity and as a region, create economic empowerment through cultural development,” said Janice Lawrence-Clarke, Founder CAFE – Caribbean American Fashion Exchange™.

The event will also feature the culinary masterpieces of Barbados native Chef Jason Howard. Chef Howard is marking his place in history as a modern Caribbean chef as he infuses the flavours of his native cuisine with French cooking techniques to create stunning, balanced, and thought-provoking dishes, known for vibrant colours and diverse textures.

“Coming to New York to be a part of a celebration of Caribbean food is testimony to my belief that our cultural influences have taken root in international cuisine and fine dining,” said Howard, adding “This should be inspiration for upcoming Caribbean chefs to express themselves using the ingredients, techniques and flavours which first sparked their passion for food.”

“CTO is committed to continuing to showcase the great cultural talent of the region, through food, music, fashion and many other expressions,” said Sylma Brown, director CTO-USA. “Caribbean Week is an important and perfect platform for destinations to seamlessly highlight the authentic and complex nature of the region. CTO is grateful for the opportunity to share with the world the work of a few of many of the region’s savvy designers and chefs during Caribbean Week,” Brown added.

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

About Caribbean Week New York

Caribbean Week New York is the largest regional tourism activity in the New York area. Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunities. Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market.

Caribbean Week is supported by: Academy Engraving, American Express, Anguilla, Anse Chastanet & Jade Mountain, Antigua & Barbuda, Arrivalist, Islands of the Bahamas, Barbados, Bloomingdale’s, Caribbean Airlines, Cayman Islands, Cholula Food Company, Cititech Solutions, Club Med, Delta Air Lines, Doctor’s Cave, Dominica, Empire State Building, GoGo Vacations, Grace Foods, Grenada, Haiti, Half Moon, Jamaica, JetBlue, Ka’ana Resort and Spa, Manhattan Beer Distributors, Martinique, Saint Lucia, Seaborne Airlines, Sheraton-Puerto Rico, Sugarcane Restaurant, Travel + Leisure, Travel Impressions, TripAdvisor, Unique Vacations/Sandals, West Indian American Day Carnival Association (WIADCA), and William Sonoma. Media Sponsors: Meredith Travel Group, UBC Network, and Zee TV.

To participate in, or sponsor any Caribbean Week New York event, visit www.caribbeanweek.com; email [email protected] or call (212) 635-9350.

CTO members receive special concessions when they participate in Caribbean Week New York. To find out more about membership visit http://bit.ly/alliedmembers or email [email protected].

For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.

Posted in: 2018 News, Blog, Caribbean Week

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Caribbean Week New York Travel Agent Trade Show & Educational Forum Highlights Wellness Tourism

NEW YORK, NY (29 May 2018) – Travel and tourism suppliers, agents and distributors will come together at the Caribbean Tourism Organization’s (CTO) Trade Show and Educational Forum for Travel Agents as part of Caribbean Week New York 2018 (#CaribbeanWeekNewYork2018, #CWNY18). The event for travel professions is by invitation only and will take place Tuesday, 5 June 2018, from 5:30 – 9 p.m. at the Wyndham New Yorker Hotel (481 Eighth Avenue).

Tying in with CTO’s “Year of Wellness and Rejuvenation” for 2018, the high-profile event is themed “Selling Wellness Travel” and will showcase why the Caribbean is the premier region for health and wellness – practices that have become increasingly important in societies around the world.

“Destinations, hotels and other suppliers are enhancing or shifting their products to appeal to a wellness-conscious affluent demographic and travel agents must position themselves to benefit from this trend,” said Sylma Brown, Director, CTO-USA. She added, “According to the Wellness Global Institute, between 2013 and 2015 the wellness industry grew at a faster rate than any other industry and wellness tourism is on a trajectory to become an $800 billion industry by 2020. Travel agents must capitalize on this market share to ensure their continued success.”

Event attendees will get insight into this market segment from Sandra Ramani, senior contributing editor, Organic Spa Media Ltd. Celebrating her tenth year with the publication, Ramani has been covering spa, beauty, wellness, travel and lifestyle topics for over 18 years. Previously she served as a spa/beauty editor for New York Magazine and as editor-in-chief of Premier Traveler magazine.

In keeping with CTO’s objective of providing travel agents with the tools that will help keep the Caribbean top-of-mind when discussing travel options with clients, this forum will feature several Caribbean destinations sharing information on their diverse wellness products – a market segment that can present significant financial rewards for agents who are knowledgeable and able to develop packages that appeal to a wider audience of well-connected discerning affluent travellers.

The event is designed to give suppliers and destination representatives the opportunity to highlight what is special about their product and share relevant information, tips and trends with travel agents who work with leading tour operators with a heavy concentration on Caribbean travel.

“During the trade show and educational forum, public and private sector exhibitors will showcase the diverse product that currently exists in the region which explains why the Caribbean should be a major player in wellness tourism,” noted Brown.

Travel agents will hear from representatives from Antigua and Barbuda, Islands of the Bahamas, British Virgin Islands, Cayman Islands, Caribbean Airlines, Club Med, Dominica, GoGo Vacations, Grenada, Jamaica, Martinique, Saint Lucia, St. Vincent & the Grenadines, Travel Impressions and Unique Vacations/Sandals and Beaches.

Further solidifying the importance of this event for both agents and suppliers, more than 80 specially selected qualified travel agents from databases of the top-producing tour operators for Caribbean travel have registered for the event. Only a few slots are still available.

“Judging by the enthusiasm of the agents that have registered, travel agents look forward to receiving exclusive insight and tools from industry experts which they can use to sell Caribbean vacations to their clients,” said Brown. “We encourage suppliers to register for this high-demand event to network with travel agents and ultimately, keep their product at the forefront.”

Participation fees for exhibitors are $995 (government members); $1,045 (non-government members); and $900 for small hotels (under 50 rooms).

For more information or to register to exhibit, click HERE.

Caribbean Week New York 2018 will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energising and rejuvenating power of Caribbean wellness. During the week-long event (3-8 June), the wellness theme will be incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination. Registration details for all events can be found at http://www.onecaribbean.org/events-calendar/cwny-2018/.

Posted in: 2018 News, Blog, Caribbean Week

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Dominica Launches ReDiscover Dominica Campaign

Roseau, Dominica – (May 28, 2018) Dominica, The Nature Island of the Caribbean, has launched its “ReDiscover Dominica Campaign” to encourage travelers to visit the island. Visitors, friends of Dominica, and Dominicans can enjoy discounts on a trip to the Nature Island and, in doing so, help the country on its path to recovery. Dominica was hit hard by Hurricane Maria in September, 2017.

Tourism officials have been working closely with key industry players to reaffirm Dominica’s position as a desirable Caribbean destination. The destination is rebuilding and it is a great time for nature lovers, meaningful travelers, adventure seekers, leisure travellers, wellness enthusiasts, educational travelers and others to visit The Nature Island. The ReDiscover Dominica Campaign will offer deals on hotel accommodations and on-island activities to attract travelers.

The ReDiscover Dominica Campaign will run in all of Dominica’s major source markets including the United States, United Kingdom, Canada, France, Germany, Caribbean and French West Indies. The promotion features one free night on a minimum four-night stay at nine participating hotels. Guests can book four nights, yet pay only for three.  To qualify for the free night, interested visitors must book between May 24 to July 31, 2018 using the promo code DOM2018 and travel between July 1 and December 15, 2018.  Adult visitors age 18 and over will be entitled to US$100 spending money in the form of coupon vouchers redeemable at fifteen participating vendors and participating hotels. On island activities include dining, car rentals, horseback riding, island tours, underwater experiences, spa services and duty-free shopping. The campaign will be promoted digitally on all Discover Dominica Authority online channels and on regional and international trade partner’s platforms.

Visitors are encouraged to book through their respective tour operators within their geographic location or book directly with participating hotels on the campaign website.

For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website:www.DiscoverDominica.com, see Dominica’s updates on the tourism sector post Hurricane Maria: www.dominicaupdate.com, follow Dominica on Twitter and Facebook and take a look at our videos on YouTube

Posted in: 2018 News, Blog, Destination News

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