This Blind Spot is Limiting Caribbean Tourism Potential

BRIDGETOWN, Barbados (2 Nov. 2018) – A secret to unlock the full potential of Caribbean tourism may be hidden in plain sight. That is according to Tara Tvedt-Pearson, a certified strengths coach at Gallup, who will present a solution at the Caribbean Tourism Organization (CTO)’s 9th Tourism Human Resources Conference in the Cayman Islands from 28-30 November, 2018.

“Our innate talents and strengths represent our most direct path to our success. The problem, however, is that most people can’t accurately identify their own strengths and therefore can’t intentionally use them,” said Tvedt-Pearson.

The message will come as an integral component of the conference theme, ‘Building a Resilient, High-performing & Sustainable Caribbean Tourism Workforce for Global Competitiveness’. Tvedt-Pearson will present a masterclass on ‘Discover Your Strengths, Unlock Your Potential’ on Thursday 29 November.

“Unfortunately, when it comes to people development, most organisations across most cultures are operating from a mindset of weakness fixing. We identify areas of improvement and create annual development improvement plans for our employees even though we hired them for their strengths!” said Tvedt-Pearson.

Tvedt-Pearson has a background in human resources, psychology, and certification in project management which brings an ideal blend and balance to her coaching. Her work focuses on performance and by agreeing on measurements of success upfront, a clear scope and strategy is created for arriving at success.

“To help individuals and organisations worldwide harness the power of strengths, global management consulting company Gallup created the Clifton StrengthsFinder, an assessment that helps people discover and describe their talents. By revealing the ways in which each individual most naturally thinks, feels, and behaves, the assessment can help people identify and build on the areas in which they have the most potential to grow and succeed,” said Tvedt-Pearson.

Participants in the session will have the opportunity to discover their individual innate talents and the contributions they bring to their organisations, as well as understand what impact a strengths-based development approach -a “people solution” – can have to their business and bottom line. As a Gallup certified strengths coach, Tvedt-Pearson regularly helps individuals, leaders, teams, and organisations link their innate talents to specific goals and objectives, facilitate growth and development areas, and boost engagement.

The end goal is building a sustained competitive advantage. “Companies within the tourism sector that focus on measuring and managing employee engagement can withstand tough economic times and gain the competitive advantage that will keep them moving forward,” she said.

The CTO 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organizations. It also discusses pertinent issues impacting on, and relating to the human resource element of tourism in the region; exposes human resource practitioners to good tourism practices in a tourism environment, and provides an opportunity for professional networking.

The conference is sponsored by the Cayman Islands Department of Tourism and Dart, the Cayman Islands-headquartered global organisation whose portfolio of companies include real estate, hospitality, retail, entertainment, finance and biotech

For further details on the conference, including how to register, visit https://www.onecaribbean.org/events-calendar/tourism-hr-conference-2018/. And for a welcome message from minister of tourism Moses Kirkconnell, click here.

Posted in: 2018 News, Blog, HR Conference

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Five Allied Members Elected to Round Out CTO Board of Directors

BRIDGETOWN, Barbados (10 October, 2018) – Five candidates of diverse backgrounds out of a record number 13 were elected to represent the allied membership on the Caribbean Tourism Organization’s (CTO) board of directors for the 2018-2020 term. The elections were held on 5 Oct. 2018 during the CTO’s State of the Tourism Industry Conference (SOTIC) held in the Bahamas.

The five representatives elected to CTO’s Board of Directors for the two-year term are Barry Brown of AFAR Media, Jule Guaglardi of Zelman Style, Jacqueline Johnson of Global Bridal Group, Barbara Magro of Questex Travel Group and John Lawrence Spears of The Concept Farm.

“This is the first time we have had more than eight people interested in holding an allied representative position on the CTO Board of Directors. This reflects an overwhelming interest in the industry and contributing to the development of our region,” said Sylma Brown, director of CTO USA. “Over the years, the allied members have used their talent and resources to demonstrate their commitment to supporting the growth of the Caribbean tourism industry. We look forward to the impact they will have over the next two years.

“Notable this year, is that without exception all 13 candidates vying for the five seats pledged their support to the work of the organisation. In the coming weeks, I will contact each person to determine how we can utilise their considerable talents on projects for the region,” added Brown.

Barry Brown, an allied member for 17 years, is an advertising and publishing professional who has been connected to the region for over 25 years. He also served and continues to serve on the board of the CTO Foundation and was on the Audrey Palmer Hawks Scholarship Foundation Board for many years. Brown has prioritized the education of the next generation of tourism leaders and worked with the CTO to develop the Caribbean Youth Congress. To inspire and reverse declining allied membership, promote advocacy and drive Caribbean tourism are Brown’s goals as part of the board of directors.

Having spent much of the past 25 years writing and photographing features for 12 different publications to showcase the Caribbean, Jule Guaglardi demonstrates her extensive knowledge of the Caribbean market by promoting the region through her editorial outlets. Currently, she operates a high-end design firm in Florida which employs a talented Caribbean design team, which makes up more than 50 percent of the staff. Guaglardi started to expand her work into the Caribbean by re-designing prestigious buildings as well as helping to facilitate Florida building codes in the Caribbean to hurricane standards in an effort to help ensure a more economically stable and sustainable tourism product across the region. Guaglardi plans to open a Caribbean office in order to work alongside local contractors and new rising Caribbean design students eager to learn necessary building standards along with the fundamentals of fine design.

Jacqueline Johnson is a pioneer in the publishing industry as the only minority to head up her own media company. As an expatriate, Johnson believes she owes it to the region to put her extensive networking resources to work to improve the quality of life for people in the Caribbean through tourism. During her more than 20 years as an allied member, Johnson served on the CTO Board and on the executive committee and has been Chairman of the CTO Foundation which provides scholarships to Caribbean students, and donates a substantial amount of her time to Caribbean Week and other CTO events. For her contributions and involvement in the Caribbean, CTO awarded Johnson the Outstanding Service Award. Johnson plans to create programmes and provide market research to contribute to the development of Caribbean tourism.

Barbara Magro has worked in advertising sales for premier food and travel magazines in the United States and Australia and is currently the Florida & Caribbean Director of Business Development with Questex Media Group for Luxury Travel Advisor, Travel Agent print and digital products, Travel Agent University e-learning and loyalty platform along with Travel Industry Exchange and Ultra Summit leisure events. During the last two years on the CTO Board of Directors she has given a generous amount of money to promote CTO’s travel agent trade shows, worked with Tourism Cares and ran free banners ads on how to donate to hurricane relief funds during the hurricanes of 2017 along with other forward-thinking actions. Magro plans to continuously give the Caribbean the exposure it needs to the travel trade through the various opportunities that occur within her organisation.

With 17 years of tourism experience, John Lawrence Speers has developed strategic marketing plans, communication strategies and digital innovations across many creative platforms for tourism boards in the Caribbean and other destinations. Having a particular passion for sustainable tourism, Speers recently worked in the hinterlands of Guyana with the indigenous people, creating deeper connections to ensure local cultural traditions prevail and flourish. Speers plans on using his international marketing expertise to connect Caribbean communities both digitally and physically with travellers from North America and beyond.

Posted in: 2018 News, Allied News, Blog

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Remarks by Hugh Riley Sec. Gen. CTO, State of the Tourism Industry Conference, Friday 5 October, 2018

I’m excited at the prospects for the CTO and the critical role it can play in unifying the Caribbean, not simply as a tourism destination, but as a people destined for greatness.

I’m convinced that a well-supported, well-funded, CTO can take its place alongside other venerable institutions to lift the people of the Caribbean to incredible heights that are attainable but not yet achieved.

The organisation’s leadership in tourism and its contribution to the development of our human resources will help drive strong economies and build reliable, competent and productive workforces and Caribbean populations that are ready to face an ever-changing global environment.

The CTO’s leadership was on full display this week through the experts we brought together to share insights into how we can better build a lasting and sustainable tourism sector that will benefit every individual, every community, every country in this region.

We dared to challenge the region to build better, not just the infrastructure, but the entire industry. We explored applicable recommendations for the use of technology, not only to improve the visitors’ experience, but our lot as a people. We boldly tackled controversial issues such as commoditizing our cultures without exploiting them and embracing the Caribbean as a region of roots.

We brought these issues to the forefront not because they’re popular, but because we are convinced they must be successfully addressed sooner rather than later, if we are to truly build a Caribbean tourism industry for the future.

And there’s no better way to shape the future than to involve our young people. There isn’t a single person among those who were in the room for yesterday’s youth congress, or among the approximately three thousand people who watched it live on the CTO Facebook page, who will disagree with me when I say we have some of the most creative, imaginative and smartest young people anywhere.

They are the ones who will be challenged to continue building the tourism industry on the foundation that has been laid by today’s leaders and yesterday’s pioneers. Based on the strength of their performances yesterday, I’m confident that the future of tourism is bright.

In this context, allow me to congratulate the youth congress winner, Jamaica’s Bryanna Hylton, as well as St. Maarten’s Kiara Meyers and Caroline Pain of Martinique, who placed in the top three.

I know you’d also like an update on our The Rhythm Never Stops campaign; I’m happy to advise that the campaign will be launched this coming Monday, thanks to the public- and private sector stakeholders who contributed to this important first phase.

On the region’s tourism performance, it has been a tale of two situations. On the one hand, we have robust growth in countries that were not affected by last year’s hurricanes.

On the other, we have seen dramatic decreases in arrivals to those hit by the storms, although the performances of these countries are steadily improving.

Of the 22 reporting destinations, 13 of them registered increases in tourist arrivals during the first half of the year, ranging from 1.7 percent to 18.3, while seven recorded decreases of between a negligible -0.3 percent and 71 percent.

The top performing destination during this period were Guyana at 18.3 percent, Belize at 17.1 percent, the Cayman Islands at 15.9 percent, and Grenada at 10.7 percent and the Bahamas at 10.2 percent.

These individual results substantiate the regional messaging of the openness of the destinations for business and the confidence in destinations to deliver quality experiences.

The performances of the key source markets varied considerably, with some destinations recording strong growth, while others registered declines.

In the US market, for example, while Jamaica reported growth of 8.4 percent, the Dominican Republic was up by 6.3 percent and 11 other destinations achieved growth, six of which were by double digits, the Caribbean received Seven million visits from the US during the first half of the year.

This was a 15.8 percent decrease when compared to the corresponding period last year, due mainly to a 54.6 percent fall in arrivals to Puerto Rico and decreases in arrivals to Cuba.

On the other hand, there was a new record in arrivals from Canada for this time of year, with 2.4 million overnight international tourists, representing a 4.7 percent increase.

Arrivals from Europe also increased, though marginally at 0.3 per cent, with three million tourists visiting the Caribbean during the first half of the year.

Belize led the way with 24.3 percent growth, followed by Guyana at 9.4% percent, Curaçao 6.2 percent and Saint Lucia at 4.5 percent. However, overall growth was impacted by steep falls in arrivals to Anguilla, Puerto Rico and Bermuda.

There was also a marginal decline of 0.5 per cent in cruise visits, although there are signs of improvement. Of the 23 reporting destinations, 15 realized improvement upon their 2017 performances with Trinidad & Tobago registering increases of 166 percent, St. Vincent & the Grenadines up by 84 percent and Martinique at 54.7 percent, leading on growth rates.

However, this was countered by declines of nearly 90 percent in the British Virgin Islands, Dominica was down by 88.4 percent, St. Maarten down 27.5 per cent, and the US Virgin Islands decreased by 22.5 percent. Puerto Rico, though hurricane-impacted, posted a 1.1 percent increase during the period.

The region’s competitive advantages of a diverse tourism product and safety and security are still intact. Destinations are rebuilding, and new tourism products and services are being restored daily in the destinations impacted by last year’s hurricanes.

Our research department anticipates an overall decline of between three and four per cent this year, but predicts a 4.3 percent increase next year.

Cruise, on the other hand, is projected to grow by five per cent to six per cent this year.

Let me take the opportunity to thank Minister Dionisio D’Aguilar, director general Joy Jibrilu and team at the Bahamas ministry of tourism, as well as our own CTO staff for working so hard to pull off a wonderful State of the Tourism Industry conference, and I thank you for your participation.

Posted in: 2018 News, Blog, Corporate News

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Saint Lucia voted Chair of the CTO

NASSAU, Bahamas (2 October, 2018) – Saint Lucia has been voted in as chair of the Caribbean Tourism Organization (CTO), with the election today of its Minister of Tourism Dominic Fedee, ending the two-year term of the Bahamas, which ascended to the position in Barbados in 2016.

His election took place late this evening at the Atlantis, Paradise Island resort where the CTO held its annual general meeting ahead of the official opening of the State of the Tourism Industry Conference (SOTIC).

Following his election Mr. Fedee said he was humbled and proud that his colleagues had placed their trust in him. The new chairman also stated: “We have an opportunity to advance the strength of our collective purpose. We have to spare no effort to use our collaboration at the CTO level to help to advance the wider integration movement and the CTO can be seen in the same ilk as West Indies cricket and the University of the West Indies as success stories to unite the Caribbean further.

“The Caribbean is one of the strongest and one of the most iconic and aspirational travel brands in the world but also it is the most underutilised and the opportunity exists for us to ensure that we utilise the strength of the brand for the collective good of the destinations of the Caribbean.”

The Saint Lucian minister has named Tiffany Howard, the acting chief executive officer of the Saint Lucia Tourism Authority, as chairman of the CTO board of directors, since, according to the CTO constitution, the board chairman and the chairman of the Council of Ministers and Commissioners of Tourism must come from the same member country.

In addition to the election of the chairman, vice chairs were elected to serve on the executive committee of the board of directors to represent various sub-groups – Curacao, representing the Dutch Caribbean; Haiti representing the French Caribbean; Bahamas and Jamaica, representing the independent Caribbean Community countries and the Cayman Islands representing the British overseas territories. This committee will be completed with representatives from the private sector.

Today’s vote was in keeping with the CTO constitution which mandates that elections must be held every two years and that the chairman cannot serve consecutive terms.

This year’s conference at the Atlantis, Paradise Island resort is organised in collaboration with the Bahamas’ ministry of tourism and is sponsored by Martinique’s Aimé Césaire International Airport, Cititech Solutions, JetBlue and Delta Air Lines, with support from American Airlines, Bahamas Air, Caribbean Airlines and InterCaribbean Airways.

To view a short video clip of the new chairman, please click on the following link: https://bit.ly/2xPxQzB, and for more information on SOTIC, visit www.sotic.onecaribbean.org.

About the Bahamas

The Islands of the Bahamas have a place in the sun for everyone. Each island has its own personality and attractions for a variety of vacation styles with some of the world’s best scuba diving, fishing, sailing, boating, as well as, shopping and dining. The destination offers an easily accessible tropical getaway and provides convenience for travelers with preclearance through U.S. customs and immigration, and the Bahamian dollar is on par with the U.S. dollar. Do everything or do nothing, just remember It’s Better in The Bahamas. For more information call 1-800-Bahamas or visit www.Bahamas.com. Look for The Bahamas on the web on Facebook, Twitter and YouTube.

Posted in: 2018 News, Blog, Corporate News, SOTIC

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CTO presents Dr. Roy Hastick, Sr., with its Distinguished Citizen Award

BRIDGETOWN, Barbados (4 August 2018) – Hugh Riley, secretary general of the Caribbean Tourism Organization (CTO) presented its “Distiguished Caribbean Citizen Award” to Dr. Roy A. Hastick, Sr., president and CEO of the Caribbean American Chamber of Commerce and Industry (CACCI), during a recent CACCI small business development power breakfast meeting. The honour is part of CTO’s Caribbean Tourism Industry Awards given annually during Caribbean Week New York festivities.

“The Caribbean Tourism Organization recognises Dr. Roy Hastick for his longstanding commitment to representing the interests of Caribbean people at the New York City and State levels,” said Riley (pictured on the right in the photo). “His steadfast endeavours to strengthen commercial links between the Caribbean and the region’s Diaspora are particularly worthy of commendation and for that reason we have bestowed the Distinguished Caribbean Citizen Award on him.”

“I am excited and thrilled to receive the Distinguished Caribbean Citizen Award from the Caribbean Tourism Organization, a prestigious association that promotes tourism in the region throughout the world,” said Hastick (pictured on the left in the photo). “For over 33 years CACCI has been promoting trade, investment and tourism between the United States and the Caribbean as well as helping thousands of small businesses in the New York metropolitan area survive and thrive.”

Hastick was born in Grenada and migrated to the U.S. in 1972 and worked for several years as an administrator, community advocate, entrepreneur and newspaper publisher. Through his involvement with organisations in the Borough of Brooklyn, Hastick recognised the need for the Caribbean community to unify in support of one another in order to improve the quality of life for everyone. As a result of his work in the small business community, Hastick was appointed Honorary Brooklyn Ambassador by Brooklyn Borough president Eric L. Adams.

As president and CEO of CACCI, he has helped grow the statewide membership organization to over 1,700 and provides expertise in providing business assistance to small start-up and emerging businesses in areas of business planning, financing, procurement, preparation for certification and business expansion, tourism and export/import opportunities.

CACCI’s extensive track record of service delivery includes sponsoring over 600 business networking meetings and establishing partnerships with US government and private business entities. Over the years, CACCI has sponsored numerous trade missions to the Caribbean, convened business meetings and held briefing sessions on behalf of several Caribbean Heads of State including Prime Ministers of Jamaica, Grenada, St. Vincent and the Grenadines, St Kitts and Nevis, St. Lucia, Barbados, Haiti, Dominica, Guyana, Trinidad and Tobago, Antigua and Barbuda, and the Chief Minister of Montserrat.

In August 2017, the CTO and CACCI formalised a cooperation strategy between the two organizations to enhance the level of engagement with the Caribbean Diaspora and to strengthen relationships with entities serving the people of the Caribbean.

Posted in: 2018 News, Blog, Caribbean Week

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