CTO News

Pure Grenada Off To Great Start For 2018

St. George’s, Grenada – March 1, 2018 – With the final numbers tallied, destination Pure Grenada records total arrivals of 100,654 for January 2018, an increase of more than 30% over January 2017 (75,600).  In addition, all visitor categories reflected an increase including Stay over (13, 815) up by 13%, Cruise (82,797) up by 37% and Yachting (4,042) up by 43%.

CEO of the Grenada Tourism Authority, Patricia Maher, stated that “We are delighted with the performance and everyone on the ground is enjoying the results of the hard work by all the Tourism stakeholders. The excitement with the opening of Silversands Grenada later this year is palpable as it is the first hotel development on Grand Anse Beach in over 25 years. Work is also progressing on the Kimpton, Kawana Bay, another hotel development on Grand Anse Beach, which will be open in 2019. We will grow our room stock by 32% in the next two years which will lead to increased capacity to almost 3,000 licensed and certified rooms by the Grenada Tourism Authority.”

To further support the destination’s developing tourism industry, the Grenada Tourism Authority (GTA) and the Grenada Airports Authority (GAA) representatives attended Routes America 2018 from 13 – 15, February in Quito, Ecuador and met with 10 airlines to discuss expansion of service or new routes. The interest in Grenada is growing and with the 16% growth in arrivals from the US market (67,250) in 2017 over 2016 and US market share at an all-time high of 46%, this strong performance data piqued the interest of the US based airlines.

Building on this momentum, the marketing and sales team attended the New York Times Travel Show, CHTA Marketplace in Puerto Rico, Boston Globe Show and the Telegraph Travel Show in London in the first two months of the year. Virgin Atlantic in collaboration with Unilad Adventure launched a destination video on social media that shares the many reasons to visit Grenada, Spice of the Caribbean in 2018. With all this heightened activity, the GTA forecasts a 6% growth in total visitor arrivals performance for 2018 that will benefit all the citizens of Grenada, Carriacou and Petite Martinique.

About Grenada

The tri-island destination of Grenada, Carriacou, and Petite Martinique is located in the southernmost region of the Caribbean near St. Vincent and the Grenadines and off the coast of Venezuela. Grenada is best known as the “Spice Island of the Caribbean” for its nutmeg and mace production, but the lush destination draws visitors for so much more. The new Pure Grenada experience beckons visitors to its 50 white- and black-sand beaches, 15 breathtaking waterfalls, countless hiking trails and more than 30 unforgettable dive sites, including the largest shipwreck in the Caribbean ‘Bianca C’ and the World’s First Underwater Sculpture Park. Grenada’s approach to hospitality is infused with a warm charm which is apparent from its luxury resorts to barefoot chic boutique hotels and villas. There are direct flights to Grenada’s Maurice Bishop International Airport from the US, Caribbean and Canada, making the island accessible to visitors from around the world that wish to experience Pure Grenada.

Posted in: 2018 News, Blog, Destination News

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