St. George’s, Grenada – February 5, 2018 – Announced on Jan. 31, 2018 at the Caribbean Hotel & Tourism Association’s Travel Marketplace in Puerto Rico, Expedia named Pure Grenada, the Spice of the Caribbean, as the Caribbean Destination of the Year 2017. The coveted prize was presented to members of the Grenada Tourism Authority (GTA) at a press luncheon held at the Puerto Rico Convention Center during the two-day industry event. Those in attendance to accept the award were; Patricia Maher, CEO of the GTA; Francine Stewart, Marketing Manager, GTA; Christine Noel, Director of Sales US Market, GTA and delegates representing the destination’s various hotel and tourism products.
“On behalf of destination Pure Grenada, Carriacou and Petite Martinique, it is an honor and privilege to be presented with such a prestigious award from our industry partner, Expedia,” said Patricia Maher, CEO of the GTA. “This represents the hard work and dedication put in by the entire team at the GTA and our international offices as well as the continued drive and collaborative efforts from all our on-island partners, whose combined tireless efforts continue to attract visitors to our shores. We are looking forward to another year as a partner of Expedia with the many benefits it provides.”
The annual awards recognize original and groundbreaking partner campaigns that demonstrate exemplary innovation, creativity and success in digital travel marketing and advertising. Grenada’s 2017 campaigns exemplify innovative and collaborative ways to engage travel audiences and drive impactful results. Expedia Inc works with 85 properties in Grenada and Carriacou.
2017 proved to be fruitful for Pure Grenada as it experienced an overall increase of more than 8.14 percent in stayover arrivals. This, coupled with the island’s many tourism developments and hotel renovations, allowed the destination to flourish and stand out amongst the rest. The destination expects a strong upcoming year with additional developments, vigorous marketing efforts and increased airlift to match demand.
The tri-island destination of Grenada, Carriacou, and Petite Martinique is located in the southernmost region of the Caribbean near St. Vincent and the Grenadines and off the coast of Venezuela. Grenada is best known as the “Spice Island of the Caribbean” for its nutmeg and mace production, but the lush destination draws visitors for so much more. The new Pure Grenada experience beckons visitors to its 50 white- and black-sand beaches, 15 breathtaking waterfalls, countless hiking trails and more than 30 unforgettable dive sites, including the largest shipwreck in the Caribbean ‘Bianca C’ and the World’s First Underwater Sculpture Park. Grenada’s approach to hospitality is infused with a warm charm which is apparent from its luxury resorts to barefoot chic boutique hotels and villas. There are direct flights to Grenada’s Maurice Bishop International Airport from the US, Caribbean and Canada, making the island accessible to visitors from around the world that wish to experience Pure Grenada.
Communications Officer, Grenada Tourism Authority
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