BRIDGETOWN, Barbados (June 1, 2022) – The Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA) have urged the tourism sector to step up preparations for the 2022 Atlantic Hurricane Season.
The Atlantic Hurricane Season runs from June 1 until November 30, and the U.S.-based National Oceanic and Atmospheric Administration (NOAA) is predicting activity will be “above average” this year.
Between 14 to 21 named storms have been forecast, with six to 10 having the likelihood to become hurricanes, and three to six forecast to be major hurricanes – Category 3 or above on the Saffir-Simpson Hurricane Wind Scale.
Underscoring the importance of tourism to the socioeconomic development of the region, CTO and CHTA will be undertaking separate as well as joint initiatives to increase awareness across the sector in coming weeks to reinforce preparations.
Acting CTO Secretary-General Neil Walters asserted that exhaustive planning and information-gathering by all stakeholders was critical, pointing out this was key to the continued resilience of the sector especially during the upcoming season.
“CTO has always provided critical tools aimed at mitigating disasters, such as the Multi-Hazard Risk Management Guide which is available to planners through the online tourism training centre, the Caribbean Tourism Institute,” Walters said.
“The importance of preparedness cannot be reiterated enough. It has proven to be one of the key factors enabling the sector to make swift and solid recoveries following setbacks.”
The guide addresses all phases of the disaster management cycle through the dissemination of crisis communication and social media best practices, and both tourism bodies will continue such awareness initiatives in the weeks ahead.
Vanessa Ledesma, Acting CEO and Director General of CHTA, which has played a pivotal role in helping regional stakeholders navigate hurricane season through awareness campaigns, reiterated the value of planning and preparedness.
“We will continue to provide extensive education on insurance, best practices for businesses, communication strategies, cancellation practices, and regional response mechanisms to ensure stakeholders can weather any challenges associated with this year’s season,” she said.
Both CTO and CHTA believe high levels of preparedness have enabled Caribbean destinations to rebound swiftly from natural disasters in the past.
The organizations stressed that in any given year most of the Caribbean is untouched by a major hurricane, citing the vast geography of the region. Despite the relative safety of the region for summer and fall travel, the region takes planning and readiness seriously. CTO and CHTA attribute that readiness to the Caribbean’s ability to bounce back faster than most areas of the world from a crisis situation.
As part of their preparation activities, the two organizations are conducting a two-part readiness training session this month for public and private sector tourism managers on Friday, June 10 and Thursday, June 30. Registration details will be announced shortly.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency, comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. Among the benefits to its members the organisation provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution, and research & information technology.
For more information, visit http://www.OneCaribbean.org.
About the Caribbean Hotel and Tourism Association (CHTA)
The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations and the region’s private sector. For 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most.
For further information, visit http://www.caribbeanhotelandtourism.com.