Sustainable Tourism Destination Management Spring Courses
More details: Professional Certificate in Sustainable Tourism Destination Management (gwu.edu)
702 Destination Management (April 3 – 9, 2023)
This course examines destination governance, management and leadership and takes a closer look at how destinations use sustainability to enhance their competitiveness. The course provides an overview of destination management models and new tools for monitoring the sustainability of tourism destinations. Participants will learn how to organize destination governance by guiding and coordinating tourism industry stakeholders, utilize destination management to enhance a destination’s competitiveness, assess the sustainability of a destination, and create a framework for public-private partnerships at the local, regional, and national levels.
Taught by Seleni Matus, Executive Director of the International Institute of Tourism Studies at The
George Washington University.
701 Sustainable Tourism & Regenerative Travel (April 10 – 16, 2023)
This course provides an overview of the ways in which tourism can be used as a force for good. The course covers the “why,” the “what,” and the “how” of sustainable tourism. Participants will learn why innovative leaders framed a path for a better way of promoting and managing tourism, and why this became an imperative for doing business today. Participants will then study the core principles behind sustainable tourism, get familiar with its ever-evolving definitions, and take a look at the most popular assessment frameworks. Finally, participants will examine how this looks in practice by discovering new ways to approach sustainable tourism and regenerative travel – from destination networks to socially and environmentally responsible companies.
Taught by Kristin Dahl, Founder and CEO of Crosscurrent Collective.
703 Destination Marketing (April 17 – 23, 2023)
Sustainable tourism products and services ultimately need well-targeted marketing efforts that convey consistent messages to potential customers. This course will cover sustainable destination marketing with a particular focus on e-commerce, internet marketing, and social media. Participants will learn about key marketing, branding, and positioning strategies for sustainable tourism products and how to create consumer demand by leveraging digital and social media.
Taught by Talia Salem, Principal of The Urban Nomad and Senior Manager Luxury Content Marketing for Marriott International.