When affluent visitors choose the Caribbean for vacation purposes, what do most of them do during their stay? How do they go about choosing the Caribbean over competing destinations? How long do they stay on average and into what age group do they mostly fall?
The answers to these and other questions, presenting a definitive profile of the affluent visitor, are provided in a newly-released report by TCI Research, a Brussels-based, UNWTO-awarded global independent research agency specializing in international tourism competitive intelligence, destination and travel segment analysis.
“If you are looking to get more bang for your buck out of your marketing and promotion budget, it is this kind of market intelligence which makes a real difference,” says TCI Research’s Caribbean representative, Barbados-based regional tourism consultant May Hinds.
“Such information is critical for national tourism organizations, hotels and other tourism establishments looking to make the right marketing decisions to more effectively target these big spenders and boost their business revenue,” adds Miss Hinds, CEO of May Hinds Consulting Inc.
Under a strategic partnership between May Hinds Consulting Inc. and TCI Research, the two companies are collaborating on a marketing support intervention themed “How to increase tourism receipts” based on the said affluent visitors study. It is designed for national tourism organizations, hotels and other tourism establishments in the region.
According to the TCI Research study, most affluent visitors to the Caribbean are couples and families in the 35 – 50+ age group. They choose the region mostly on the recommendation of friends and relatives, stay on average 7.7 nights, and the purpose of their visit is to relax, mostly by engaging in beach activities. Nightlife, bars and clubs are also popular with affluent visitors.
A summary of the report is available to national tourism organizations, hotels and tourism establishments. To request a copy or to enquire about marketing support from TCI Research in the design of a strategy to boost business from high-spending visitors, simply contact May Hinds Consulting Inc. via email at [email protected]