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Discover Puerto Rico Reminds Travelers The Island Is Open For Tourism

SAN JUAN, Puerto RicoFeb. 4, 2020 /PRNewswire/ — Discover Puerto Rico, the Island’s Destination Marketing Organization (DMO), today announced the rollout of a new campaign, #GoForPuertoRico, to encourage travel to the Island following January’s seismic activity. Drawing inspiration from Puerto Rico’s resilient spirit, the new creative reminds travelers that Puerto Rico is open for tourism, focuses on the Island’s diverse offerings, and communicates that by traveling, visitors are fueling local communities.

Puerto Rico had record-breaking numbers in lodging revenue, airport arrivals and meetings, incentives, conferences and exhibitions (MICE) bookings for the 2019 calendar year and expects to sustain the tourism momentum through 2020. From air access being at an all-time high to witnessing notable advancements in the lodging industry, tourism numbers in 2019 surpassed the Island’s past high. Lodging revenue reached nearly $1 billion in the past year. The Island also received 5.2 million travelers across all airports throughout the Island, which include tourists, diaspora, and visiting friends and relatives. And, specifically, the MICE sector showed a tremendous increase in leads, which could positively impact the next six years, providing a potential economic impact of over $320 million to Puerto Rico.

The new campaign builds upon Discover Puerto Rico’s brand campaign “Have We Met Yet?,” which re-introduced the Island to the world in April 2019. Travelers and meeting planners will immediately be drawn by the many aspects that make Puerto Rico a unique and meaningful destination — ranging from the hospitality of the Puerto Rican people, to the cuisine, to the festive spirit, to abundant natural attractions, and much more.

“Our destination is ready and continues to receive visitors not only in the San Juan area, but across all regions,” said Brad Dean, CEO of Discover Puerto Rico. “A way people can show their support for the Island is to travel to Puerto Rico for their vacations, work trips, meetings, conferences and events. Flights are operating normally to all airports, attractions across the Island are open, and all major hotels are operating,” he added.

“The campaign launched across digital banners, social, and pre-roll in key markets and in over-the-top TV, the first since the DMO’s inception,” said Leah Chandler, CMO of Discover Puerto Rico. “The overall impetus behind the development of the campaign is to remind people that the best way to support Puerto Rico is to go, and now more than ever, hotels, small business owners, restaurants, artisans, tour operators, among other tourism partners, are ready to welcome visitors with open arms, which in turn will spur the local economy,” she added.

To view the “#GoForPuertoRico” creative online, visit YouTube.com/DiscoverPuertoRico and we encourage you to share it broadly. For more information about Puerto Rico, visit www.DiscoverPuertoRico.com.

About Discover Puerto Rico 
Discover Puerto Rico is a newly established private, not for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales and promotion of the destination and works collaboratively with key local governmental and non-governmental players throughout Puerto Rico’s visitor economy and community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.

Posted in: 2020 News, Allied News, Destination News

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St. Lucia Does It Yet Again Capturing Numerous Accolades at 27th Annual World Travel Awards

Castries- (January 22, 2020) Fresh off the heels of the announcement naming Saint Lucia as the World’s Leading Honeymoon Destination 2019, the inspirational Caribbean Island has done it yet again, this time capturing the title of Caribbean’s Leading Honeymoon Destination 2020, at the 27th Annual World Travel Awards (WTA) that took place on January 20, 2020 in Nassau, Bahamas.  Saint Lucia has won this award a record 11 times, with the most recent honor coming in 2019. World Travel Awards is the pre-eminent leader in the travel and tourism industry recognizing and upholding excellence across all sectors.

Upon receiving the award, Tourism Minister, Honourable Dominic Fedee noted, “We are encouraged by this award and it demonstrates Saint Lucia’s commitment to excellence and our unmatched romance product offerings.  The destination offers limitless inspiration that is second to none and it just doesn’t get more romantic than that.”

The red-carpet World Travel Awards Gala Ceremony also bestowed honors on several distinguished industry partners. Marigot Bay Resort Spa & Marina has been named Saint Lucia’s Leading Beach Resort 2020, Boucan by Hotel Chocolat – Saint Lucia’s Leading Hotel 2020 and Hertz Car Rental – Saint Lucia’s Leading Car Rental Company 2020. Sandals Grande St. Lucian Spa and Beach Resort was named in two categories, namely Saint Lucia’s Leading resort 2020 and Caribbean’s Leading Honeymoon Resort 2020.

Apart from winning the highly coveted award, Saint Lucia was also nominated in three other categories, namely Caribbean’s Leading Cruise Destination 2020, Caribbean’s Leading Destination 2020 and Caribbean’s Leading Luxury Island Destination 2020.

The Saint Lucia Tourism Authority (SLTA) remains resolute in its mandate to market Saint Lucia globally as the experiential destination of top choice and the island where the greatest love stories unfold and where romance is unsurpassed.  In that vein, the Authority will continue to target the weddings & honeymoon market – a major niche in its marketing agenda.

Posted in: 2020 News, Allied News, Destination News

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MarryCaribbean.com and CTO Collaborate on the Ultimate Caribbean Honeymoon, Wedding and Romance Guide

New York, NY (January, 14th, 2019) – (www.MarryCaribbean.com) a subsidiary of the Global Bridal Group and the leading online resource for Romance, Destination Weddings & Honeymoons in the Caribbean in  collaboration with the Caribbean Tourism Organization (CTO) is pleased to announce an exclusive and comprehensive up-to-date E-Zine/E-Book, which will be the categorical source for all information regarding the Caribbean Honeymoon, Weddings and Romance Market.  This will be published across all Social Media Platforms to engage and inform those who seek a destination wedding, honeymoon or just a romantic adventure.  The campaign will be extended through the Fall of 2020 and will live on the Home Pages of MarryCaribbean.com and OneCaribbean.org.

This Ultimate Caribbean Honeymoon, Weddings & Romance Guide, provides the perfect environment to drive the message home for the Romance/wedding and Honeymoon markets. This Guide carries pertinent information on the following destinations, including information on updated Marriage Laws, what to do and where to go on the respective islands of Antigua & Barbuda, Cayman Islands, Curacao, Jamaica, St.Lucia and the three Islands of the United States Virgin Islands – St. Thomas, St. John and St. Croix.  All with a strong Romance/Wedding/Honeymoon market and where hospitality reigns supreme.

With approximately over 2.2 million marriages per year in the US with expenditure totaling almost US$5 billion, The Caribbean region is the most desirable romance resort destination, and with the wedding/honeymoon/romance market being the ideal generator of emotions, the time is right to position and sell the Caribbean region as a location where “Gossamer Dreams Floating on a Gentle Breeze” can be fully realized.

MarryCaribbean.com is considered the foremost authority on getting married/romance in the Caribbean and was recognized as “The World’s Best Wedding Website” in China.

Posted in: 2020 News, Allied News, Blog, Corporate News

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Caribbean Airlines Launches Mobile App

Piarco, Trinidad and Tobago, W.I., July 25, 2019 — Today, Caribbean Airlines launched the latest of its digital products, the Caribbean Airlines Mobile App. The app is designed for use by IOS and Android devices and features an array of tools to enhance the customers’ travel experience. It is available for FREE download for Android and iOS users on the Google Play Store or the Apple App store.

The new Mobile Application enables customers to use their mobile devices to:

  • book flights to all destinations serviced by Caribbean Airlines and its interline partners
  • pay for Caribbean Plus seats or extra baggage
  • check-in and select seats via an interactive seat map
  • book a domestic flight between Trinidad and Tobago and pay in Trinidad and Tobago dollars

On the occasion of the launch of the mobile app, Caribbean Airlines CEO Garvin Medera stated: “At Caribbean Airlines we are focused on improving our customers’ overall travel experience. Having all the information and options you need at your fingertips definitely helps – which is why we developed your all-in-one travel partner, the Caribbean Airlines Mobile app. The app makes booking and managing the travel experience easy and dynamic. I am also pleased that one of the features of the app, is the ability for our customers to pay for flights between Trinidad and Tobago, in Trinidad and Tobago dollars. With the Caribbean Airlines Mobile App added to our digital tools we will further revolutionise how we communicate and interact with our valued customers”.

The launch was held at the University of the West Indies (UWI), St Augustine Campus, Department of Computer and Electrical Engineering (DCEE) and was attended by Professor Brian Copeland – Pro-Vice Chancellor and Campus Principal, Dr. Fasil Muddeen – Head of Electrical and Computer Engineering Department and other senior University officials.

At the event, Caribbean Airlines also welcomed several UWI DCEE students into its Summer Internship Programme, where they have the opportunity to work on IT related projects alongside the airline’s IT teams.

Commenting on the event, Dr Fasil Mudeen, Head of the Electrical and Computer Engineering Department said: “For the past two years Caribbean Airlines have participated in our Engineering Internship course.  Electrical and Computer Engineering students were offered summer internships with the CAL team and were assessed and then given credits at the final year.  Caribbean Airlines has even continued to mentor the students post internship and have agreed to co-supervise final year projects in big data, data analytics and software development. I would especially like to complement Mr Medera who had the vision to recognise the need for this digital transformation and more importantly had the confidence in CAL’s IT department and its engineers, our graduates, to rise to the challenge and deliver world class solutions for our world class airline.”

Aneel Ali, Caribbean Airlines, Chief Information Officer added: “Today’s launch is aptly held at the UWI’s Department of Computer and Electrical Engineering, a hub for learning and innovation. We are happy to strengthen alliances which will see young, aspiring minds collaborate and innovate which is critical to the development of our entire Caribbean region. We look forward to a mutually beneficial learning and working experience with our new UWI DCEE Summer Interns.” 

The functionality of the Caribbean Airlines Mobile App will be rolled out in phases.

Some of the features which are immediately available include:

  • Home screen that shows your upcoming flights where you can view your trip details easily and check in 24hrs prior to departure
  • In app notifications, once customers subscribe at booking or check in, you can receive notifications for any irregularities that may come up during your flight journey with us (gate changes, flight delays etc.)
  • Easy to access home screen icons to check in, manage your booking and view flight status
  • Ability to create and store a local profile. This personal data is stored locally on your device for easy fill in during booking. Profile information can be entered once to be used at any time when booking – First Name, Last Name, Caribbean Miles number, Travel document details etc.
  • Menu for quick access to book a car, book a hotel, access flight schedules, services and info providing quick links to other unique Caribbean Airlines products and services such as Caribbean Upgrade, Club Caribbean, Caribbean Vacations, Duty Free, Caribbean Flight Notifications and more!
  • Live chat facility to be able to web chat with an agent digitally during our call centre hours.
  • Help Centre quick link access to be able to access FAQs
  • Ability to book a domestic flight between Trinidad and Tobago and pay in TTD currency.

Posted in: 2019 News, Allied News, Blog

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Five Allied Members Elected to Round Out CTO Board of Directors

BRIDGETOWN, Barbados (10 October, 2018) – Five candidates of diverse backgrounds out of a record number 13 were elected to represent the allied membership on the Caribbean Tourism Organization’s (CTO) board of directors for the 2018-2020 term. The elections were held on 5 Oct. 2018 during the CTO’s State of the Tourism Industry Conference (SOTIC) held in the Bahamas.

The five representatives elected to CTO’s Board of Directors for the two-year term are Barry Brown of AFAR Media, Jule Guaglardi of Zelman Style, Jacqueline Johnson of Global Bridal Group, Barbara Magro of Questex Travel Group and John Lawrence Spears of The Concept Farm.

“This is the first time we have had more than eight people interested in holding an allied representative position on the CTO Board of Directors. This reflects an overwhelming interest in the industry and contributing to the development of our region,” said Sylma Brown, director of CTO USA. “Over the years, the allied members have used their talent and resources to demonstrate their commitment to supporting the growth of the Caribbean tourism industry. We look forward to the impact they will have over the next two years.

“Notable this year, is that without exception all 13 candidates vying for the five seats pledged their support to the work of the organisation. In the coming weeks, I will contact each person to determine how we can utilise their considerable talents on projects for the region,” added Brown.

Barry Brown, an allied member for 17 years, is an advertising and publishing professional who has been connected to the region for over 25 years. He also served and continues to serve on the board of the CTO Foundation and was on the Audrey Palmer Hawks Scholarship Foundation Board for many years. Brown has prioritized the education of the next generation of tourism leaders and worked with the CTO to develop the Caribbean Youth Congress. To inspire and reverse declining allied membership, promote advocacy and drive Caribbean tourism are Brown’s goals as part of the board of directors.

Having spent much of the past 25 years writing and photographing features for 12 different publications to showcase the Caribbean, Jule Guaglardi demonstrates her extensive knowledge of the Caribbean market by promoting the region through her editorial outlets. Currently, she operates a high-end design firm in Florida which employs a talented Caribbean design team, which makes up more than 50 percent of the staff. Guaglardi started to expand her work into the Caribbean by re-designing prestigious buildings as well as helping to facilitate Florida building codes in the Caribbean to hurricane standards in an effort to help ensure a more economically stable and sustainable tourism product across the region. Guaglardi plans to open a Caribbean office in order to work alongside local contractors and new rising Caribbean design students eager to learn necessary building standards along with the fundamentals of fine design.

Jacqueline Johnson is a pioneer in the publishing industry as the only minority to head up her own media company. As an expatriate, Johnson believes she owes it to the region to put her extensive networking resources to work to improve the quality of life for people in the Caribbean through tourism. During her more than 20 years as an allied member, Johnson served on the CTO Board and on the executive committee and has been Chairman of the CTO Foundation which provides scholarships to Caribbean students, and donates a substantial amount of her time to Caribbean Week and other CTO events. For her contributions and involvement in the Caribbean, CTO awarded Johnson the Outstanding Service Award. Johnson plans to create programmes and provide market research to contribute to the development of Caribbean tourism.

Barbara Magro has worked in advertising sales for premier food and travel magazines in the United States and Australia and is currently the Florida & Caribbean Director of Business Development with Questex Media Group for Luxury Travel Advisor, Travel Agent print and digital products, Travel Agent University e-learning and loyalty platform along with Travel Industry Exchange and Ultra Summit leisure events. During the last two years on the CTO Board of Directors she has given a generous amount of money to promote CTO’s travel agent trade shows, worked with Tourism Cares and ran free banners ads on how to donate to hurricane relief funds during the hurricanes of 2017 along with other forward-thinking actions. Magro plans to continuously give the Caribbean the exposure it needs to the travel trade through the various opportunities that occur within her organisation.

With 17 years of tourism experience, John Lawrence Speers has developed strategic marketing plans, communication strategies and digital innovations across many creative platforms for tourism boards in the Caribbean and other destinations. Having a particular passion for sustainable tourism, Speers recently worked in the hinterlands of Guyana with the indigenous people, creating deeper connections to ensure local cultural traditions prevail and flourish. Speers plans on using his international marketing expertise to connect Caribbean communities both digitally and physically with travellers from North America and beyond.

Posted in: 2018 News, Allied News, Blog

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