CTO News

Archive for Caribbean Tourism Month

Statement by Neil Walters, Secretary General(Ag) on the Launch of Caribbean Tourism Month 2019

THEME: BUILDING A CARIBBEAN TOURISM LEGACY THROUGH FESTIVALS

Friday 1 November, 2019 – The Caribbean Tourism Organization (CTO) joins the region in celebrating Caribbean Tourism Month as we reaffirm the value of “One Sea, One Voice, One Caribbean.”

As we continue to observe 2019 as the Caribbean Year of Festivals, we celebrate both the unique distinctions of our region and the many features that bind us together. The unique rhythm and tempo of each CTO destination is reflected best in the music, art, sailing, lights, food, rum, religious, literary, dance and the many other festivals celebrated throughout the region. Unquestionably, there is a festival to commemorate each element of the cultures and heritages which personify the region.

The unique characteristics, diverse backgrounds, and traditions that enrich the Caribbean’s cultural tapestry create enchanting and magnificent sights and experiences for us, the people of the Caribbean, as well as our visitors.

The dynamic spirit of the people of the Caribbean comes to life in an unmatched array of diverse festivals which energise communities and entice visitors to come and immerse themselves in the wonderful blend of culture, beauty and warmth that define us.

While these festivals are of great significance to the people of the Caribbean, they have also become a signature feature of the region’s tourism product, capturing the attention of the millions of visitors attracted to our shores. No doubt, many of the 17.1 million tourist visits to the Caribbean during the first half of this year were influenced by festivals. Therefore, as we seek to grow our arrival numbers and tourist spend, these events will continue to be integral to our planning. Critical to this will be maximising resources while minimising waste by developing a model which emphasises environmental preservation, maintains economic viability and prioritises cultural considerations.

The CTO encourages all our member countries and partners to organise some form of activity in observance of Caribbean Tourism Month and to share your events with us so that we can help tell your story to the world. We also encourage everyone to participate in our social media campaign during these next 30 days.

I wish everyone a successful and exciting Caribbean Tourism Month.

Posted in: 2019 News, Blog, Caribbean Tourism Month

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CTO Sec. Gen. Message on the observance of Caribbean Tourism Month November, 2017

BRIDGETOWN, Barbados, 1 Nov 2017.  This year can be described as a tale of two situations for Caribbean tourism. During the first half of this year the region performed at new record pace, welcoming 16.6 million international tourist arrivals at a healthy growth rate of 5.2 per cent, when compared to the same period last year.

However, hurricanes Irma and Maria have dented this growth, with the revised forecast for 2017 now at one to two per cent, down from 2.5 to 3.5 per cent.

The economic impact of the storms is significant. The Caribbean Development Bank predicts that every one per cent reduction in tourist arrivals (based on 2015 travel data) will cost US$137 million in lost revenue.

No doubt, the hurricanes have presented us with some major challenges, but we are determined to rebuild better and more sustainably.

In the meantime, while the affected countries are at various stages on the road back to normality, it is also important to note that over 75 per cent of the region was unscathed by the storms. In this context, we encourage you to keep visiting the Caribbean, as this is the best way to help the region.

During Caribbean Tourism Month we will focus on adventure, in keeping with the Year of Adventure. Mindful of the impact of the storms, there are still countless travel adventures to be had this month and for the remainder of the year.

We look forward to hearing of the various events and activities planned for the month, and with your permission, we will share your information and images. .

The month also provides an opportunity to reiterate the message that we are open for business and we do have an exciting product to offer.

Yes, some challenges remain and those are being addressed, but let’s also emphasize the  superb experiences we can offer to guests right now and help them and their companions have a Caribbean adventure to remember.

Together, let’s keep the right focus on this important industry and reaffirm the value of One Sea, One Voice, One Caribbean.

Posted in: 2017 News, Blog, Caribbean Tourism Month, Corporate News

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Caribbean Tourism Month 2016 Message by CTO Secretary General, Mr. Hugh Riley

THEME: ONE SEA, ONE VOICE, ONE CARIBBEAN

BRIDGETOWN, Barbados, 1 Nov 2016.  During 2015 our region has set arrival and visitor expenditure records that have surpassed expectations. Caribbean tourism grew by an estimated seven per cent to 28.7 million visits, much higher than the projected four to five per cent. This performance was above the global rate of growth, which the UN agency, the World Tourism Organization quotes at 4.4 per cent.

In that period, visitors spent over a billion dollars more than they did in 2014, contributing approximately US$30 billion to Caribbean economies.  For 2016 the latest visitor arrival data indicate that tourist trips grew by 5.2% in the first six months when compared to the same period of 2015. While this is encouraging, we must not settle. We certainly cannot relax until we become the world’s most desirable year round, warm weather destination and until every citizen of the Caribbean benefits from tourism.

The first priority is to embrace our mantra of sustainable tourism development. We must keep the right balance between maximizing the benefits of our tourism assets for the wellbeing of our current populations, and do so responsibly, so that we can preserve those resources for generations to come.  To maximize the benefit and preserve resources, we need to create systems that ensure that guests and hosts can equally enjoy the experience.

The economic benefits of the tourism industry are enormous. In the Caribbean, where we have a clear understanding of tourism’s contribution to financial prosperity, we are seeing more of our citizens becoming involved in ‘the sharing economy’. We are opening our homes and apartments to visitors from around the world. Ordinary citizens have become hosts. But while I have often described the essence of hospitality as “sharing space and breaking bread” our populations must also pay attention to “guestpitality”, a laser-like focus on the guest’s point of view. Indeed if hospitality is about customer service, then guestpitality must surely be about customer experience.

During Caribbean Tourism Month, which we observe every November, we will have the opportunity to place even greater emphasis on the kinds of experiences we offer to guests, which make up our exciting and diversified tourism product.

It’s also a great time to introduce new ideas, methods and products, to propose innovative and revolutionary thinking and to generate fresh energy into the sector. Throughout November, the CTO will undertake several social media activities during which member countries will be profiled on the organization’s social media platforms. These include:

  • 30 Day Social Media Photo/Video Challenge featuring the people, fashion, heritage and natural attributes of the Caribbean
  • Help Me Pick a Caribbean Holiday/Vacation Spot Social Media Poll
  • Online Caribbean Fashion Show via Periscope & Facebook Live Marathon/Tweet-Chat
  • Romantic Facts about CTO member countries

This is an excellent opportunity to be featured globally and to demonstrate to the world that the spirit of togetherness we talk so passionately about remains alive and vibrant in the Caribbean. It also helps to give meaning to the Caribbean Tourism Month theme, One Sea, One Voice, One Caribbean.

We wish to encourage every CTO member country, every tourism entity and everyone engaged either directly or indirectly in tourism to join us by participating in these initiatives and by organizing at least one activity during the month that will help focus attention on the industry. Be creative, be daring, be brave, be innovative.

We’ll take this opportunity to thank the sponsors, supporters and everyone who helps us celebrate Caribbean Tourism Month.

Together, let’s keep the right focus on this important industry and reaffirm the value of One Sea, One Voice, One Caribbean.

Posted in: 2016 News, Blog, Caribbean Tourism Month

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