Caribbean Tourism Month

CTO Announces Theme & SM Showcase for Caribbean Tourism Month 2024

BARBADOS (October 18, 2024) – The Caribbean Tourism Organization (CTO) has announced the theme for Caribbean Tourism Month 2024, which will be celebrated throughout November: “ONE CARIBBEAN: Building a Resilient Future”. This year’s theme reflects the region’s ongoing commitment to unity, recovery, and sustainable development, with a vision of a stronger, more resilient Caribbean tourism sector.

CTO Secretary-General and CEO Dona Regis-Prosper noted, “This year’s theme embodies the essence of collaboration across our member nations and territories. The Caribbean has shown incredible strength, unity, and determination in the face of challenges, and we are now focused on creating a future of shared prosperity built on the pillars of sustainability and innovation.”

Caribbean Tourism Month 2024 will celebrate the Caribbean’s unique cultural heritage, natural beauty, and tourism offerings while emphasizing the importance of sustainable growth and recovery in a post-pandemic world. It will also highlight the region’s achievements in advancing tourism and its role in contributing to the economic development of Caribbean nations.

Throughout November, the CTO will feature a social media showcase that spotlights the rich diversity and accomplishments of its member destinations and allied board. Caribbean tourism leaders and key stakeholders will share personalized video messages highlighting exciting new developments. These messages will be featured on the CTO’s social media platforms, providing a window into Caribbean tourism’s transformative journey.

Regis-Prosper remarked, “Our social media campaign is an opportunity to unite as One Caribbean and share the stories that define our resilience, recovery and innovation. The contributions from our members will not only celebrate their local successes but also demonstrate the collective strength of the region as we build a sustainable future for Caribbean tourism.”

The CTO invites residents, travelers, and the global community to engage with the campaign by following the hashtag #OneCaribbean and participating in the month-long celebration.

Caribbean Tourism Month Message from the CTO

Our celebrations of Caribbean Tourism Month this year continue our focus on Caribbean wellness which is the theme for 2022.

Considering the World Tourism Day theme of ‘Rethinking Tourism’, as we navigate the post pandemic period, our region, like all other regions, has been tasked with ensuring that the new tourism paradigm takes into account, first and foremost, sustainability as the mainstay of any rethinking process. This approach is designed to ensure that we carefully consider the economic, environmental, social and other critical factors which affect or are likely to affect the sector in the foreseeable and longer-term future.

Since the start of tourism in the region, going back to the years shortly after our countries began receiving European settlers, persons from these countries travelled to the Caribbean to improve their health, seek their fortune, start a new beginning and, in more recent times, for fun, relaxation and ‘wellness’.

At the recently held Caribbean Community-Based Network Forum, held under the theme ‘Wellness Tourism Beyond the Norm’, feature speaker, Ms. Stephanie Rest, Founder, Caribbean Wellness and Education prefaced her statements by pointing out: “Wellness comes naturally to the Caribbean”.

In rethinking tourism in the Caribbean, we have an opportunity to capitalize on our land and marine based assets including our warm tropical climate, pristine oceans and seas, and the abundance of hot springs, waterfalls, rivers and enchanting flora and fauna that can be found across the Caribbean landscape. Additionally, our rich cultural heritage and warm hospitality further sets our region apart from others, while presenting each destination in the Caribbean as a unique and rewarding experience for visitors.

“The potential of the tourism sector and several elements which can add to its sustainability remain untapped. In rethinking tourism, we have to find the right formula to properly and responsibly use these natural and heritage assets to the advantage of our sector and all Caribbean people” said the Hon. Kenneth Bryan, Chairman of the CTO Council of Ministers and Commissioners of Tourism.

“The reshaped tourism sector in the Caribbean, led by the CTO, in accepting its place as a key economic driver, must remain diverse in its product offerings, and ready to withstand any shock; a lesson learnt from the 18 months of uncertainty during the COVID-19 pandemic,” he added.

As the Caribbean Tourism Organization (CTO), our member countries, allied and affiliate members and Caribbean tourism interests celebrate Caribbean Tourism Month this November, let us celebrate the Caribbean’s sustained position as the place to visit for wellness as we embrace and highlight the treasures which can be found within our shores.

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About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. Among the benefits to its members the organisation provides specialised support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.

The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; E-mail: CTObarbados@caribtourism.com. 
For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.