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Caribbean Hotel Programme Wins Best Energy Efficiency Project for 2018

BRIDGETOWN, Barbados (14 Nov. 2018) -The Caribbean Hotel Energy Efficiency Action Programme (CHENACT), created by the Caribbean Tourism Organization (CTO), the Caribbean Hotel & Tourism Association (CHTA), and the InterAmerican Development Bank (IDB) to propel the Caribbean hotel sector towards energy efficiency, has won Best Energy Efficiency Project for 2018 at the Caribbean Renewable Energy Forum (CREF) in Miami.

The awards recognize the leaders in the Caribbean energy sector who have made a profound impact on the region’s clean energy development.

CHENACT aims to improve the competitiveness of small and medium sized hotels (less than 400 rooms) in the Caribbean region through improved use of energy with the emphasis on energy efficiency, renewable energy and micro-generation.

Conceptualised in 2009 and completed earlier this year, the initiative has helped over 150 hotels in seven countries receive detailed investment grade energy audits and realize potential savings of 30-50% in energy and up to 50% in water. The project also provided workshops and training tools to hotels.

The programme was a joint venture of the CTO and CHTA Caribbean Alliance for Sustainable Tourism (CAST) and was funded by The Inter American Development Bank (IDB), Centre for Development Enterprise (CDE), German Corporation for International Cooperation (GIZ) and United Nations Environment Programme (UNEP)

CHENACT resources are available on CHTA’s website and www.chenact.com

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The award was accepted by (left to right) Sylma Brown Bramble, Director for the Americas, CTO; Loreto Duffy-Mayers, CHENACT Regional Programme Manager; Christiaan Gischler, Lead Energy Specialist, Inter-American Development Bank; and Frank Comito, CEO and Director General, CHTA

Posted in: 2018 News, Blog, Corporate News

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CTO Wins ‘Favourite Roadshow”

We are really thrilled to be voted as Favourite Roadshow for the Selling Travel Agents Choice Awards. Travel agents are exceptionally important partners and it’s critical that we maintain regular contact with them and to keep educating them about the many attractive attributes of the Caribbean so they can keep selling the region.

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World Tsunami Awareness Day Videos

Today is World Tsunami Awareness Day and CTO has partnered with the United Nations Office for Disaster Risk Reduction Regional Office for the Americas and the Caribbean to produce a short video for information and awareness.

1 min video – English subtitles https://youtu.be/d5NTj_RWaiQ

5 min video – English subtitles. https://www.youtube.com/watch?v=HYeGO2aNg5k&feature=youtu.be

 

5 min video – Spanish subtitles https://www.youtube.com/watch?v=QpannwYnA-o&feature=youtu.be

1 min video – Spanish subtitles https://www.youtube.com/watch?v=-NaZQvxJwXw&feature=youtu.be

 

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One of New York’s Finest Wine, Spirits and Food Festivals to Get a Special Caribbean Twist

~ For the first time ever, CTO member countries will participate in Toast of Brooklyn, while CTO Foundation will launch an auction at the 10 November event in Williamsburg ~

 

NEW YORK, NY (29 October 2018) – There will be a special Caribbean twist this year to one of New York’s finest wine, spirits and food festivals, the Toast of Brooklyn, which will be held on Saturday 10 November at the futuristic William Vale Hotel in Williamsburg, Brooklyn.

The organisers have revealed that a special feature of Toast of Brooklyn 2018 will be the promotion of Caribbean cuisine and tourism to the approximately 3,000 attendees, adding a unique Caribbean twist to a mainstream audience while maintaining an atmosphere of sophistication.

The Caribbean Tourism Organization (CTO) has been working with the organisers to secure the participation of member countries, which, at no cost to them, will be provided with a station from which their chefs will share samples of their signature dishes, although they will be required to pay a small fee should they wish to distribute promotional materials.

In addition, the CTO Foundation, which provides scholarships and grants to Caribbean nationals pursuing studies in tourism and related subjects, will launch an auction including Caribbean holidays at Toast of Brooklyn to help raise funds for the scholarship programme. The organisers have also chosen the CTO Foundation as one of the beneficiaries.

“Our choice of the CTO Foundation as a beneficiary of the 11th Annual Toast of Brooklyn event is in keeping with our objective of identifying organisations whose core principles are based on promoting academic achievement and leadership,” said Toast of Brooklyn founder Edmon Braithwaite.

“The promotion of these ideals is now more profound after witnessing last year’s natural disasters in the Caribbean. It is admirable that the CTO Foundation is committed to nurturing the young achievers of today to become the leaders of tomorrow in a very challenging and dynamic hospitality industry. We also believe that concomitant to our support of the CTO Foundation is the promotion of the rich, diverse Caribbean culture to the absorbing Brooklyn audience. We look forward to a great event and relationship.”

This expression of support to the foundation clearly demonstrates that companies and individuals from the Caribbean Diaspora are eager to contribute to its ideals by leveraging their contacts and providing access to their events in the marketplace to assist the CTO Foundation in meeting its objective, according to Sylma Brown who heads the CTO’ New York office.

“This is an excellent opportunity for the CTO and the foundation to liaise more directly with a young, upscale demographic with the propensity and means to travel to the Caribbean.  This is also an opportunity for us to invite them to support our activities during Caribbean Week New York,” Brown said.

“Thanks to Mr. Braithwaite for extending the invitation to the Foundation and providing us with one additional means of raising funds and promoting the region.”

Now in its 11th year, Toast of Brooklyn features a combination of global wines and spirits producers along with small batch boutique wineries and craft spirits. Exotic cuisine from world tourism hotspots, renowned chefs from the Food Network and local artisans also participate in this one-of-its-kind experience that capitalises on Brooklyn’s unique cultural diversity.

For further information on Toast of Brooklyn visit www.thetoastofbrooklyn.com or email [email protected].

Posted in: 2018 News, Blog, Corporate News, Scholarship Foundation

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Brand Specialist says HR can Unlock a Stronger Caribbean Tourism Identity

Managing Director of Blueprint Creative, Barbados, Ron Johnson will deliver masterclass on ‘Branding and HR Sitting in a Tree’ at CTO’s 9th Tourism HR conference in the Cayman Islands from 28-30 November 2018

BRIDGETOWN, Barbados (26 Oct. 2018) – A more globally competitive Caribbean tourism brand and stronger industry await if the power of human resource management is harnessed to enhance branding. That is the key message that Ron Johnson, the managing director of Blueprint Creative, Barbados, will deliver during the Caribbean Tourism Organization (CTO)’s 9th Tourism Human Resources Conference in the Cayman Islands from 28-30 November, 2018. The conference will be held under the theme ‘Building a Resilient, High-performing and Sustainable Caribbean Tourism Workforce for Global Competitiveness’.

Johnson will present a masterclass on ‘Branding and HR Sitting in a Tree’ on Friday 30 November.

“Taking an approach that branding starts on the inside of the organisation – not the outside – and having your branding and HR teams work more closely together, represents an opportunity for Caribbean tourism stakeholders to build stronger brands and stronger businesses, which can lead to Caribbean tourism being more competitive on the world stage,” said Johnson.

Johnson and his team of brand specialists at Blueprint Creative work with chief executives, marketing teams and human resources departments to help solve their brand-related business challenges. He has advised clients in several industries, including energy, banking, insurance, convenience retailing, accounting and security. At the conference he will engage with educators, trainers, human resource managers and consultants, students, Caribbean tourism practitioners, policymakers, tourism development agencies and academicians.

The branding specialist, who describes HR professionals as ‘branding superheroes in disguise’, said it’s important to get the message across at the macro and micro levels.

“The potential gains for tourism include the ability for individual organisations in the industry to build stronger brands and stronger businesses; and collectively, the ability to build a much stronger industry and be able to compete more effectively on the global market,” Johnson said.

He warns that the consequences of not heeding the message could mean falling behind the rest of the world in areas such as branding, human resources, customer experience and overall competitiveness.

In the masterclass at the conference, Johnson will explain why branding must begin internally.

“Even the most clever advertising campaigns can be derailed by disengaged employees delivering poor customer service,” said Johnson. “Companies want customers to love their brands, but that won’t happen unless their employees love the brand first. It can be very dangerous for companies to try to build a strong customer-facing brand when they have a weak employee-facing brand.”

This will be one of two masterclasses at this year’s three-day intensive programme of activities, with the other focusing on unlocking the potential of employees and amplifying performance across the workplace by using a strengths approach.

The CTO’s 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organisations. It also discusses pertinent issues impacting on, and relating to, the human resource element of tourism in the region; exposes human resource practitioners to good tourism practices in a tourism environment, and provides an opportunity for professional networking.

The conference is sponsored by the Cayman Islands Department of Tourism and Dart, the Cayman Islands-headquartered global organisation whose portfolio of companies include real estate, hospitality, retail, entertainment, finance and biotech

“We believe this conference will help re-energise Caribbean Tourism HR professionals, inspiring them to focus on people initiatives which support an engaged, high performing and resilient workforce,” said Juliet Du Feu, Dart’s senior vice president of human resources.

For further details on the conference, including how to register, visit https://www.onecaribbean.org/events-calendar/tourism-hr-conference-2018/. And for a welcome message from minister of tourism Moses Kirkconnell, click here.

 

About The Cayman Islands

Located 480 miles south of Miami in the vibrant tranquillity of western Caribbean, this trio of tiny islands is a premier destination for discriminating travellers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognised as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. To learn more about the Cayman Islands, please go to visitcaymanislands.com or www.divecayman.ky or call your local travel agent.

From large-group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities – including snorkelling, diving, jet skiing, caving, and nature trails – and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveller or special occasion.

 

Posted in: 2018 News, Blog, Corporate News, HR Conference

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Caribbean Launches “The Rhythm Never Stops” Marketing Campaign

MIAMI (October 10, 2018) – Inspired by the Caribbean’s sounds and sights, the region’s leading tourism entities have joined forces to launch “The Rhythm Never Stops” – a vibrant marketing campaign enticing travelers to revel in the Caribbean’s incredible natural beauty, diverse cultures and hidden treasures.

The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) unveiled the fruit of months of collaborative efforts to showcase the Caribbean in a new, dynamic digital campaign, which started on Wednesday, October 10.

Supported by a select group of destinations and private sector partners, the video presentation targets social media, including Facebook, Instagram and Google Display. It features the electronic dance music of “Lean On” by Major Lazer x DJ Snake (feat. MØ), one of the most-streamed songs of all time on Spotify.

Hugh Riley, Secretary General of the Caribbean Tourism Organization, said the Caribbean aims to be the world’s most desirable tourism destination. “With the resilience of our people and the year-round nature of our product, we are determined to ensure that in the Caribbean ‘The Rhythm Never Stops’.”

“In undertaking this collaborative marketing thrust, we hope to reinforce the power of ‘Brand Caribbean’, definitively showcasing and celebrating our diverse cultural appeal through a campaign that will encourage visitors to find their own rhythm in the Caribbean,” he said.

Frank Comito, Director General and CEO of the Caribbean Hotel and Tourism Association, pointed out that, from Bermuda in the north to Barbados in the south, the region comprises more than 30 countries, territories and overseas departments, offering constantly evolving rhythmic segues for travelers.

“Visitors, past and present, have not been introduced to the offerings of our vast and diverse region. We will change that by highlighting the charms contained in the million square miles of Caribbean Sea, home to French, English, Spanish, Dutch, Creole, African, Asian, American and many other cultures,” he said, encouraging residents and visitors to experience more of the region’s rhythms.

The initial phase of the online campaign runs for 12 weeks. It highlights destinations such as The Bahamas in the north; Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbor Saint Lucia, as well as Grenada and Trinidad & Tobago in the south.

Both CHTA and CTO will track results of the digital advertising and social media-sharing campaign and continue to encourage other tourism-related entities to get on board with their longer-term collaborations.

Click link for campaign video: https://youtu.be/yJlbu2Ig_m8

Phase two of the campaign will be announced soon.

For further information, visit www.caribbeantravel.com.

About The Rhythm Never Stops

The Rhythm Never Stops is a unique partnership between the Caribbean Hotel and Tourism Association and the Caribbean Tourism Organization. The campaign will operate in phases, with phase one made possible by Mastercard, Hilton Hotels & Resorts, Marriott International, the Saint Lucia Tourism Authority and Saint Lucia Tourism Enhancement Fund, Grenada Tourism Authority; Jamaica Tourist Board, Bahamas Ministry of Tourism, Martinique Tourism Authority, Cayman Islands Department of Tourism, and the Trinidad and Tobago Ministry of Tourism. The multifaceted awareness campaign calls attention to the rich diversity of the Caribbean – including its cultures, experiences and tourism products – and showcases that the entire region is thriving and open for business. For more information, visit www.caribbeantravel.com.

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