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Saint Lucia Records Best August Ever

(CASTRIES, SAINT LUCIA) October 14, 2019 – The latest performance report for Saint Lucia is in and the record breaking streak in visitor arrivals to the acclaimed destination continues. According to the Saint Lucia Tourism Authority (SLTA), the island can now boast that seven out of the eight months thus far have recorded unprecedented growth in visitor arrivals.

An impressive total of 36,342 stay-over arrivals was recorded in August 2019, marking the largest number of arrivals ever recorded for that particular month.  Double-digit Increases were recorded in three main markets – US (13%), UK (12%) and Canada (17%), resulting in an overall increase of 6.4% from the figures recorded in August 2018.

“This sustained growth trajectory is a clear indication that our carefully crafted and well targeted programs, policies, and signature entertainment events are resonating and are gaining traction with consumers in the region and international marketplace,” noted Tourism Minister Hon. Dominic Fedee.

Fedee added, “As we commence the 2019 winter season and more and more of those initiatives continue to bear fruit, we have no doubt the robust growth will continue.”

Year to date, two key markets are trending upwards, led by the UK market with an 11% growth in arrivals and the US with 9%.

Canada and France are the only two markets to be trending downwards however, with both markets dropping less than 5% below the figure recorded for the eight-month period last year.

For more information about Saint Lucia, visit www.stlucia.org or call 1-800-456-3984, or 1-888 4STLUCIA

Posted in: 2019 News, Blog, Destination News

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Chelsea Film Festival is back for a 7th Edition in New York

NEW YORK, NY (October 11, 2019) – The Chelsea Film Festival is back for a 7th edition in New York, from October 17th to 20th 2019. The four-day international film festival showcases the work of emerging filmmakers, producers and actors from around the world with screenings of independent shorts, feature-length films and documentaries.

Founded by the talented Ingrid & Sonia Jean-Baptiste, both originally from Martinique, this film industry duo’s main goal is to discover new talents and broaden the reach of independent film makers around the world. The 7th annual Chelsea Film Festival proudly presents for the fourth year in a row the ‘FRENCH CARIBBEAN Program’ scheduled at AMC Loews at 34th Street in New York City on Friday, October 18th at 6:30 pm.

This French Caribbean Program includes:

From Shade To Light
by Jean-Michel Loutoby (WORLD PREMIERE) – Martinique

Fatso !
by Gautier Blazewicz (US PREMIERE) – Guadeloupe

American Dream
by Nicolas Polixene and Sylvain Loubet (WORLD PREMIERE) – Martinique

My Lady of The Camellia
by Edouard Montoute (NY PREMIERE) – Guyane

The French Caribbean Program will be followed by Q&A with the filmmakers.

This year, the festival will feature 100 films (short & feature films) from 21 countries including the U.S., UK, Germany, South Africa, Philippines, Israel, Turkey and India. Among the 3 directors from Martinique listed in the French Caribbean Program, Nicolas Polixene won the 2016 Chelsea Film Festival “Petit Prix” award with his moving short Papé.

“Martinique has everything to become the next film powerhous on the international scene” said Muriel Wiltord, Director Americas of the Martinique Tourism Authority. The birthplace of Euzhan Palcy, the brilliant filmmaker who marked history, is blessed with a breathtaking natural environment, a top-notch infrastructure and high-tech equipment, well-trained technical crews and most importantly, a new generation of talented filmmakers with great stories to tell the world. A big “thumbs up” to the French Caribbean Program at Chelsea Film Festival.”

For information about Chelsea Film Festival             https://www.chelseafilm.org/

For information about The Caribbean Program        https://www.chelseafilm.org/2019-short-film-series-5/

Posted in: 2019 News, Blog, Destination News

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François Baltus-Languedoc New CEO of the Martinique Tourism Authority

New York NY (October 8, 2019) – The Martinique Tourism Authority is pleased to announce the appointment of François Baltus-Languedoc as CEO of the MTA on September 25, 2019.

Mr. François Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

Eager to take on this new challenge, Mr. Baltus-Languedoc said: “I am proud to represent a region that is dear to my heart and that I deeply love”. Mr. Baltus-Languedoc went on to say, “Martinique has so much to offer and it is an honor for me to contribute to the development of this beautiful destination thanks to my new position.”

Having held a variety of management positions within prestigious international groups* during his 25 years in the travel and international hospitality industries, Mr. François Baltus-Languedoc has many assets to succeed in this new challenge:

  • Expertise in tourism strategy,
  • Experience in business tourism,
  • A global vision of the high-end and mid-level hotel sector,
  • In-depth knowledge of the prospecting markets (North America and Europe) and potential markets (Latin America, South East Asia) of the Martinique Tourism Authority

Karine Mousseau, Tourism Commissioner of Martinique commented: “With his skills and international experience, I am convinced, that along with the teams of the Martinique Tourism Authority and both the public and private sector professionals, Mr. Baltus-Languedoc will be able to fashion an innovative and imaginative strategy to advance Martinique’s travel industry.”

Mr. François Baltus-Languedoc will meet the industry in Montreal and New York late October.

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The Cayman Islands Department of Tourism Welcomes New Media Agency to Drive Tourism Marketing Strategy

Grand Cayman, Cayman Islands; (8 October 2019) – Following a competitive procurement process, the Cayman Islands Department of Tourism (CIDOT) today announces Kelly Scott Madison (KSM) as its new U.S. agency of record for media planning and placement, which will be effective immediately starting October 2019.

Based in Chicago, IL, KSM is a media and marketing agency built to drive change that has worked with numerous travel, tourism, and destination-based organizations, and will prove to be an invaluable asset to the Department of Tourism in meeting and exceeding the Cayman Islands’ marketing and media objectives in the years to come. As the destination’s main source market for visitation, continued growth in arrivals and awareness in the U.S. leisure and business travel markets remains a key strategic priority for the CIDOT.

“The Cayman Islands Department of Tourism is tasked by the government to distinguish our beautiful island nation as the best choice for a world-class Caribbean getaway, while engaging potential travellers and ultimately deploying a successful marketing plan to convert this awareness into confirmed bookings,” shared Mrs. Rosa Harris, Director of Tourism. “By working with innovative agency partners, we are able to be bold in our communications and marketing strategies as we move the Cayman Islands tourism business towards new initiatives that will achieve positive results and sustained growth. With KSM at the helm of our marketing and media planning, we are confident in our latest approach!”

“As a data-driven media and marketing agency, we provide unique solutions to build emotional connections, grow brand equity, and accelerate the business metrics that matter for our partners,” said KSM President Joni Williams. “We achieve that by leveraging insightful data and adaptive execution in everything we do. For the Cayman Islands, we’re excited to infuse its iconic Caymankind flair into our differentiating media strategies to drive love for, and visits to, this beautiful destination.”

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Saint Lucia wins several Conde Nast Traveler 2019 Readers’ Choice Awards

CASTIRES, SAINT LUCIA) October 8, 2019Condé Nast Traveler today announced the results of its annual Readers’ Choice Awards with Saint Lucia recognized as the #8 Island in the Caribbean & Atlantic, while seven resorts in the destination were named in the Top 50 Resorts in the Caribbean Islands list.

Resorts earning a spot on the Top 50 Resorts in the Caribbean Islands list include Jade Mountain (#15); Sugar Beach, A Viceroy Resort (#17); Cap Maison (#20); Anse Chastanet Resort (#27); Ladera Resort (#33); The Landings Resort and Spa (#34); and Rendezvous Resort (#49).

More than 600,000 Condé Nast Traveler readers across the globe submitted a recording-breaking number of responses rating their travel experiences to provide a full snapshot of where and how we travel today.

The Condé Nast Traveler Readers’ Choice Awards are the longest-running and most prestigious recognition of excellence in the travel industry and are commonly known as “the best of the best of travel.” The full list of winners can be found here.

“It is a true honor to be recognized by the readers of Condé Nast Traveler not only as a destination overall but also for seven of our resorts, “said Hon. Dominic Fedee, Minister of Tourism for Saint Lucia. “Saint Lucians work diligently to provide impeccable tourism experiences to our visitors from around the world, from exploring the natural splendor of our island to our world-class hotels and culinary experiences, and this accolade is a celebration of everything Saint Lucia has to offer guests.”

Saint Lucia is experiencing a record year for tourism arrivals and has several new tourism developments in the pipeline. The Royal Saint Lucia Turf Club horse racing and entertainment complex will debut this December; several hotels and resorts are unveiling major refurbishments; new local restaurants are expanding visitors’ dining options; and infrastructure improvements such as a new airport are underway.

The 2019 Readers’ Choice Awards are published on Condé Nast Traveler’s website at www.cntraveler.com/rca and celebrated in the November issue of Condé Nast Traveler US and UK print editions.

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Saint Lucia Launches New Winter Campaign

Castries, October 1, 2019 – This winter, UK holiday makers can take advantage of a new month-long promotion from the Saint Lucia Tourism Authority (SLTA).

Running until the end of October, sun seekers can book a holiday in Saint Lucia and enjoy some winter sun or book ahead for their summer holiday, saving up to 70%.  There are 12 tour operators taking part, including Blue Bay Travel; Simply St Lucia; Trailfinders; Best At Travel; Classic Collection; Tropical Sky; Sackville Travel; Dial-a-Flight; ITC, Kenwood Travel; Caribtours and LetsGo2.  This means there is a range of holidays on offer to suit all budgets and tastes.

The ‘Winter in Saint Lucia’ campaign has a dedicated offers landing page www.stlucia.org/offers  on the Saint Lucia Tourism Authority’s website featuring the 12 tour operators as the call to action.

SLTA UK Director, Patricia Charlery-Leon said “Every year we are able to offer fantastic savings at this time of year through our tour operator partners.  Saint Lucia is perfect for a relaxing or active holiday so suits all tastes from families to honeymooners.”

The deals are supported by an extended consumer and trade advertising campaign from SLTA with press ads in The Times, Telegraph, Metro and Evening Standard alongside digital takeovers in The Times and Telegraph. Lifestyle magazines are also part of the buy with the increasingly important niche media including wedding, diving, birding, yachting and Diaspora media.

Other activations include outdoor billboards, radio and digital ads, consumer e-newsletters and social media postings.

For more information about Saint Lucia, visit www.stlucia.org or call 1-800-456-3984, or 1-888 4STLUCIA


About Saint Lucia

One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the Eastern Caribbean archipelago. The “Helen of the West Indies,” Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains – a UNESCO World Heritage Site – a tropical rainforest and one of the world’s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Soleil Saint Lucia Summer Festival. Saint Lucia’s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties. Saint Lucia is also home to world class cruise and yachting facilities. The island is continually recognized as one of the leading Wedding and Honeymoon destinations worldwide.



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