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Belize Tourism Board Announces “Dear Belize” Digital Postcard Campaign

BELIZE CITY, Belize (May 8, 2020) – Belize Tourism Board (BTB), the official tourism marketing organization for Belize, has announced a new virtual postcard campaign titled, “Dear Belize” to spark wanderlust and inspire future travel, following the pandemic. Within the next four weeks, eager travelers throughout the U.S., Canada and UK are encouraged to submit a video postcard via social media for the chance to win a complimentary trip to the Central American Caribbean paradise.

Participants are encouraged to be creative, uploading a 10-60 second “Dear Belize” video postcard to the official landing page (DearBelize.com) that explains the participant’s love for the destination, why they wish to visit, or any memories from past trips. A winner will be selected at random, and favorites of the Dear Belize team will be shared on the marketing organization’s platforms.

One winner in each of the key markets will receive an eight day/ seven-night trip for two to Belize, which includes roundtrip airfare, luxury accommodations at two resort properties, ground transportation, and an opportunity to experience lush rainforests, secret waterfalls, mystical Mayan ruins and dotted islets.

 

 

 

 

Posted in: 2020 News, Blog, Coronavirus (COVID-19), Destination News

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TTAL’s Campaign Has Online Travel Community “Dreaming of Tobago”

SCARBOROUGH Tobago, Wednesday May 06, 2020: As the global travel and tourism industry continues to grapple with the impacts of the ongoing COVID-19 pandemic, the Tobago Tourism Agency Limited (TTAL) launched a digital campaign to bring some much needed positivity and hope to their global travel community, and encourage past and future visitors to keep “Dreaming of Tobago”.

This marketing campaign by the TTAL not only seeks to keep Tobago front of mind for travellers until the island can safely open for business once again, but is also a message of solidarity with the global travel community. Tobago joins destinations and partner organisations across the globe – including the Caribbean Tourism Organisation, World Travel and Tourism Council and the World Tourism Organisation –   in spreading a united message of resilience, positivity, and a commitment to charting the way forward in the industry for a brighter tomorrow.

#DreamingOfTobago is a 100% user-generated campaign that seeks to tell the story of Tobago through the eyes of its past visitors and current residents. Through this campaign, TTAL will showcase the island through stunning photography, captivating videos and nostalgic testimonials, so that the destination remains top of mind for regional and international visitors amid the COVID-19 crisis and beyond.

After a “soft-launch” at the beginning of April, in May 2020 the Tobago Tourism Agency Limited officially launched the #DreamingOfTobago initiative with a short teaser video introducing the campaign on their online platforms. Featuring stunning aerial and underwater footage of unspoilt Tobago, the video invites the online travel community to join the conversation and share their memories using the official hashtag #DreamingOfTobago, while spreading a message of hope and keeping the passion for travel alive.

Louis Lewis, CEO of TTAL  stated: “Our intention with this campaign is to keep our global travel community connected and inspired with memories of experiences in destination Tobago. “Dreaming of Tobago” provides a platform for sharing, connecting, and collectively anticipating the future when visitors are able to travel to unspoilt, untouched, undiscovered Tobago once again.”

For more information on the #DreamingOfTobago campaign, visit the official website at www.TobaoBeyond.com/dreamingoftobago or check out destination Tobago’s official Facebook page www.facebook.com/visitTobago

 

Posted in: 2020 News, Blog, Destination News

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Nevis Launches Video Series Competition Taste of Nevis

New York, NY, May 5th, 2020… It was William Shakespeare who wrote, “As full of spirit was the month of May…” The Nevis Tourism Authority (NTA) is embracing his words as they launch a video series competition, #TasteofNevis, a celebration of Nevisian culture. The contest focuses on transporting the viewer electronically to Nevis, bringing the island into the homes of those yearning to travel as they quarantine during the COVID-19 pandemic.

The #TasteofNevis competition reaches a global audience each week. After watching step-by-step tutorials given by expert Nevisians, viewers are encouraged to participate and create videos that showcase the culture of Nevis. For example, in the culinary arena, weekly prizes will be awarded to the best ‘re-creations’ of local fare and a grand prize will be awarded to the viewer who submits the recipe that is judged to be most creative.

The celebrated Nevis cocktail, the ‘Spicy Island Turtle’, a white rum and mango infused drink, will be the first re-creation. Weekly video tutorials will be available on all social media platforms: Instagram (@nevisnaturally), Facebook (@nevisnaturally), YouTube (nevisnaturally) and Twitter (@Nevisnaturally) accounts. For a full list of ingredients please visit  www.nevisisland.com website.

To submit an entry, participants must post a photo or video of the re-creation via Instagram (@nevisnaturally), Facebook (@nevisnaturally) or Twitter (@Nevisnaturally), making sure to tag @nevisnaturally and using the hashtag #TasteofNevis.

The Nevis Tourism Authority has been working diligently to ensure that the destination remains top of mind during this difficult time. As travel restrictions currently prohibit visitors from entering the country, the NTA has also launched the #SeeYouSoonNevis campaign, a video montage showcasing an array of breath-taking images across all social media platforms

Posted in: 2020 News, Blog, Destination News

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Symmonds Launches ‘We Care’ Initiative for Frontline Healthcare and Law Enforcement

On Friday, Minister of Tourism and International Transport, the Hon. Kerrie Symmonds, announced the launch of the new Barbados Tourism Marketing Inc. (BTMI) initiative, ‘We Care’. Under the tagline “They take care of us, now we want to take care of them,” 10 frontline healthcare and law enforcement workers will receive a 7-night staycation for two, or a 7-night holiday for two to anywhere Barbados has direct air service.

The social media driven initiative will encourage persons to nominate their Barbadian frontline heroes currently working through the pandemic with outstanding stories. Submissions will be open for a period of three weeks ending on May 22nd with the winning entries going forward to be judged by a panel.

Speaking on the motivation behind the initiative, Symmonds said “Health care and law enforcement workers have been on the frontline throughout Barbados’ battle with COVID-19, tasked with the heavy responsibility of caring for the country’s sick, and maintaining law and order. Safety is a critical core element of the Barbados brand, and both healthcare workers and law enforcement have been at the forefront of ensuring the safety and care of all Barbadians over the past few weeks.”

Entry process

There are four ways to nominate someone:

  1. Social media photo entry of yourself making the heart symbol with your hands on Instagram or Facebook, along with a caption telling us how your nominee has gone above and beyond.
  2. Social media video entry on Instagram or Facebook telling us how your nominee has gone above and beyond.
  3. Website entry on www.wecare246.com.
  4. Letter entry telling us your nominee’s story in no more than 100 words.

The social media promotional hashtag is #wecare246.

Full details are available at www.wecare246.com.

Posted in: 2020 News, Blog, Coronavirus (COVID-19), Destination News

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Discover Puerto Rico First to Offer Live Guided Tours Through Google Earth

As most of us enter another week of shelter-in-place mandates, Discover Puerto Rico is the first destination to entertain and educate would-be tourists by transporting them through Google Earth on live guided tours throughout the Island. Jorge Montalvo from Patria Tours will be hosting a series of three live guided tours utilizing Google Earth, during National Travel and Tourism Week (May 3-9). Participants will feel like they are actually in Puerto Rico, seeing the Island’s natural wonders, off the beaten path experiences, and cultural offerings, with the ability to interact and ask questions along the way.

Discover Puerto Rico is the first destination to offer live guided tours via Google Earth, transporting at-home wanderlusters to iconic locations on the Island such as Flamenco Beach in Culebra, Toro Verde in Orocovis and Domes Beach in Rincón (pictured left to right), during National Travel and Tourism Week (May 3-9). Credit: DiscoverPuertoRico.com

“With nearly 73 percent of Americans saying they miss travel1, we want to continue offering travelers ways to vacation virtually,” said Brad Dean, CEO of Discover Puerto Rico. “Through these and other activations we’ve been offering, we’ve not only been able to keep Puerto Rico top of mind, reminding travelers of everything that will be waiting for them when the time is right to travel again, but it’s also given us the opportunity to highlight valued members of the local tourism industry,” he added.

To join the free live guided tours, lasting approximately 30 minutes each, at-home wanderlusters should tune in to Discover Puerto Rico’s Facebook page .

  • Tuesday, May 5, starting at 5:00PM EST: “Discover the natural wonders of Puerto Rico” like El Yunque (the only tropical rainforest in the U.S. National Forest Service), bioluminescent bays in Vieques (Puerto Rico has three of the world’s five), Playa Negra (famous “black sand beach,”) Cueva Ventana (a historical cave with an iconic window-like opening that looks out over the lush surroundings), and much more.
  • Friday, May 8, starting at 5:00PM EST: “Off the beaten path in Puerto Rico,” offering an overview of Ponce (the second largest city in Puerto Rico), Rincón (where major surfing competitions take place), Culebra and Flamenco Beach (rated as one of the best beaches in the world), Gilligan’s Island (a mysterious mangrove Island where travelers can find shallow crystal water that’s ideal for snorkeling), and much more.
  • Wednesday, May 13, starting at 5:00PM EST: “Road-tripping across Puerto Rico,” including cultural sites such as historic lighthouses and colonial buildings like Castillo San Felipe del Morro and Castillo San Cristóbal (which together form part of the San Juan National Historic Site), the Guajataca Tunnel (built in 1904, this tunnel crosses the mountain from Playa Guajataca to Playa Mirador), Cara del Indio (an impressive rock sculpture of the Cacique (chief) Mabodamaca), and much more.

Follow Discover Puerto Rico’s social channels on Twitter, Instagram and Facebook to keep up to date, and for more information about Puerto Rico, visit DiscoverPuertoRico.com.

Posted in: 2020 News, Blog, Destination News

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Antigua and Barbuda Webinars Prepare Travel Agents for Destination Re-opening

JOHN’S, ANTIGUA (April 27, 2020) – As the Antigua and Barbuda Tourism Industry prepares for the eventual re-opening of airports once it becomes safe to travel, the Antigua and Barbuda Tourism Authority (ABTA) has arranged a series of webinars within each of its  major source markets, to inform the trade of destination developments related to covid-19, and to support travel agents eager to use their downtime to sharpen their product knowledge.

Webinar sessions have occurred in the United States, Canadian, United Kingdom and European markets, and have focused on showcasing the destination’s key selling points, as well as capturing insight from the agents as to the consumer sentiment within their markets.

“This is the ideal time for travel agents to improve their destination knowledge. We want to ensure our agents are prepared so that when their clients begin inquiring about beach destinations once again, they will be ready to confidently sell the destination, and our diverse and exciting range of product”, said CEO of the Antigua and Barbuda Tourism Authority Colin C. James.

The Tourism Authority’s online training sessions have attracted many attendees, with each session hosting over one hundred agents.

Over in the USA, Sales and Marketing Manager for the ABTA USA, Norrell Joseph said, “We hosted a webinar with over 800 registrants. This is a first in a series of webinars we will host to keep the destination ‘top of mind’ while being sensitive to the current circumstances.”

“As well as attracting the Antigua and Barbuda champions, our webinars have attracted a new cadre of agents, said ABTA’s UK based Business Development Manager Joel Henry. Henry shared feedback derived from one agent, who commented, “I have never had the pleasure of travelling to Antigua or Barbuda but after yesterday I think it will be the next place I have to tick off on my travel list. Plus it’s great to have as a go-to when selling travel to clients.

ABTA’s Canadian Team strategically created and executed an engaging webinar dubbed “Home-schooled, with Antigua and Barbuda’.

“It is our conclusion that, at the end of this current crisis, the travel advisor will have an even greater relevance to the consumer. Therefore, we continue working to ensure we maintain a strong travel agent community which is keen on selling Antigua and Barbuda to our Canadian market and further afield” said Sales and Marketing Manager in Canada, Tameka Wharton.

Members of the travel trade based in Antigua and Barbuda, are not being left out of the Antigua and Barbuda Tourism Authority’s outreach efforts and learning sessions.

A free Social Media Marketing webinar will take place on Wednesday 29 April 2020 at 10:00 a.m. for those within the industry keen to gain insight into tips for marketing their business on social media, during the time of Covid-19. Michael Ball, co-founder of Traverse, a London based influencer marketing and events company, will be the guest speaker. Registration can be done at:

https://zoom.us/meeting/register/tJYtcuGqpjIpG9EkSjWVnulD2SlwYIAsBCN1

 

The Antigua and Barbuda Tourism Authority will also offer a webinar for travel agents located within the Caribbean region.

Posted in: 2020 News, Blog, Coronavirus (COVID-19), Destination News

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